Get 5X More Leads With a Lead Generation Quiz

Define Your Goals

Before you start building your lead gen quiz, take a moment to set clear and specific objectives.

• Define your target audience. Who do you want to reach, and what do you know about them?
• Set a goal. What do you want them to do?  What do you want to receive?
• Choose the right space. On which social media platforms can you reach them? Where do they spend time?

Make an Attention-Grabbing Cover

Select a quiz topic that’s appealing. Now, imagine your quiz title and cover. What will grab your audience’s attention and raise their curiosity?

Make your cover bright and unique. A clear subject and not too many details is usually best. You want an image that people can absorb in a flash. Something that would make you stop scrolling. 

Make your quiz title simple and specific. A question often works well, for example – Are you an Anna or an Elsa? A promise will work well too, for example – Take This Baking Quiz to Get Our Secret Brownies Recipe.  

Ask Questions That Engage, Segment & Qualify

This step is a bit of a balancing act. You need to focus on your needs as well as your audience’s interests at the same time.

Think of 5-10 questions that will help you distinguish between qualified leads and unqualified leads while giving your audience a fun experience.

Your goal is to get to know them while they get to know and trust you enough to give you their email. 

Gather Contact Information

Create a lead form and add it to your quiz. A few tips to remember here:

• Ask only what you really need to know.
• Explain why you want this information and what you plan to do with it.
• Make sure all your questions, error messages, and explanations are short, clear, and friendly.
• If any of the questions in your form are not essential, be sure not to set them as a required field.

End Your Quiz

Like so many other experiences, a quiz experience is often remembered by its beginning and its end. So, make sure the results you create are fun, encouraging, and informative.

• Create a call to action that will lead your happy quiz participants to a relevant page on your website or maybe even to a follow-up quiz.
• Add a social sharing bar to encourage them to share your quiz with others who may enjoy it.
• You could also set an automated redirect that will send them to a page of your choice after a few seconds. 

What is a lead quiz?

A lead gen quiz is an interactive online trivia or personality quiz that contains a lead generation form. In most cases, the lead generation form appears after the questions and before the results.

This way, quiz takers get access to their quiz results only after they submit their contact details. It’s quite a powerful incentive. 

How do you generate leads with quizzes?

There are different ways to generate leads with a quiz, but the main idea can be broken down into four simple steps: 

• Start with an exciting eye-catching quiz title that will draw people in.
• Ask some multiple choice quiz questions, and add visuals for extra engagement.
• Place a lead form after the last question.
• Deliver on your promise – share the results.

There are many aspects of your lead quiz that you can tweak on the go to make sure you’re generating as many leads as possible.

For example, you could change the order or the number of questions, add visuals and answer explanations, rephrase your lead generation questions, make the lead form obligatory or skippable, etc. 

You could also experiment with different incentives and see what works best. In many cases, access to quiz results is enough, but you may want to create a trivia competition and ask for contact details to inform them if they won, or offer some kind of giveaway they’d find valuable.  

What are lead generation questions?

Lead gen quiz questions are questions that are designed to help you connect with potential clients and achieve your business goals.

They usually include a couple of segmentation questions about your audience’s needs and preferences and a request for contact info, usually an email address.

The segmentation questions are there to help you qualify your leads and make sure you approach them with relevant information that can increase your chances of turning them into customers. 

How do you create a lead generation quiz?

Creating a lead gen quiz with Opinion Stage is quick and easy. You could use one of our lead generation quiz templates and change anything you want to suit your needs, or you could start from scratch with our no-code quiz maker.

Another option is to take an existing quiz and simply add a lead form to it. Read above for more details, and visit our quiz maker pages for more info.

What is a quiz funnel?

A quiz funnel is the full strategy or process that surrounds your quiz. It starts with the landing page and/or social channel on which you share your quiz and continues with the quiz itself.

In the case of a lead gen quiz, the next stage in the quiz funnel is a lead form and then the results pages, which can lead to strategic landing pages on your site, product pages, blog posts, or follow-up emails, depending on your strategy. 

Are quizzes good lead magnets?

Yes, quizzes are great lead magnets! If you’re wondering why, here are some reasons:

• Quizzes are super fun and engaging.
• They focus on your audience and give them value before asking for their contact info.
• Lead gen quizzes utalize the strongest incentive of all – human curiosity. After answering a bunch of questions, people really want to see the results.
• They offer quiz takers the opportunity to get to know you a little before asking for their contact details. 
• The leads you collect will be better and easier to segment based on their associated quiz answers and results.