How to Create a Quiz on Facebook

To create a Facebook quiz follow these instructions

1) Create a Facebook quiz using the quiz creation form

2) Locate the quiz in the item dashboard

3) Click the “Share & Embed” button, and then the “Link” tab

4) Copy the link and paste it into your Facebook page or stream

You’re done!

Facebook quiz logo

Types of Facebook Quizzes

You can create many different types of social media quizzes, all based on the following two main types:

Trivia / Knowledge Facebook Quizzes

Trivia quizzes present quiz takers with multiple questions that have correct/incorrect answers or assign different points to answers. At the end of the quiz, the quiz taker is presented with a result, which they can then share through their Facebook profile or other social networks. With this format, you can create trivia quizzes, knowledge quizzes, score quizzes, assessments, and other quiz types. For more information on creating this type of Facebook quiz, check out our trivia quiz product page.

 

Here’s a live example of a knowledge quiz. Try it out:

 

 

Check out more Facebook Trivia Quiz Templates.

Personality Facebook Quizzes

Personality quizzes or personality tests are quizzes in which users answer a series of close-ended quiz questions. Based on their answers they are offered an outcome. With this format, you can create personality quizzes, outcome quizzes, product/service selectors, and more.

Unlike trivia quizzes, here there aren’t any right or wrong answers. The answer clusters you choose simply reflect your personality type as defined by the quiz. For example, you could have a Facebook quiz that asks you questions to determine which public figure you most resemble, or which public figure you could enjoy having brunch with.

For more information on creating these types of Facebook quizzes, refer to the personality quiz product page.

Here’s a live example of a personality quiz. Try it out:

 

 

Check out more Facebook Personality Quiz Templates.

Top Reasons to Create a Quiz

Boost engagement

Quizzes are a great way to boost engagement with your blog content.  Quiz takers tend to spend a lot of time filling-out online quizzes. The time they spend on your quiz is also quality time because during this time they are fully focused on the messages you choose to display in your quiz.

Drive traffic from Facebook shares

Quizzes are one of the most shared types of content on social media, especially Facebook. Plan your quiz so that the results are highly shareable. People share quiz results on social media for different reasons. Here are a couple of examples:

  1. People share quiz results when they present them in a positive light. For example, a good score on a trivia quiz, or a great personality on a personality quiz.
  2. People share quiz results that make them laugh. Funny or unexpected results on trivia and personality-type quizzes work really well for driving traffic.

Facebook quiz share example

Gather leads

Adding a contact form to your Facebook quiz is a great way to generate leads for your marketing efforts. The contact form usually asks for the quiz-taker’s email address. Sometimes a phone number is requested too, depending on your type of business.

In any case, the contact form is displayed just before the user can view the results of the quiz. The fact that the user is highly involved in the content dramatically increases the chance of them leaving their contact information. Expect to get up to 500% more leads with a quiz integrated lead form than would get with a stand-alone form.

The leads you gather will also be highly qualified since you can associate them with the answers they gave on the quiz. For qualifying leads, we usually recommend using the personality quiz type. Once you have the lead machine going, power it up with a Facebook ad that is focused on generating leads for your business.

Drive sales

If you’re selling a product or service on your site, you can use the Facebook quiz to create a product selector that will offer your users the product/service that suits them most. You can ask questions like what is your budget? or what feature is more important to you? and offer relevant products accordingly. You can also use skip logic, and scoring logic to personalize your quiz and make sure it offers the best user experience and accurate results. At the end of the quiz, you can either include a call to action button or automatically redirect the user to the relevant page to complete the purchase.

Generate ad revenue

Quizzes generate high levels of user engagement. Therefore, integrating ads inside or around your quizzes can generate high levels of engagement with your ads as well. Ads integrated into quizzes get up to 3 times higher CTR’s than ads integrated into static content. Creating a quiz section on your site focused on quizzes and promoting it on Facebook is a great way to boost your ad revenue.

Market research

Learning about your audience is sometimes difficult. Why not use a quiz for market research? While users are having fun, you can learn a lot about them. Expect to receive more submissions and more authentic answers.

If for example you sell food products and would like to learn about your audience. You could create a fun quiz titled What type of foodie are you? While they answer this quiz you can learn a lot about them (e.g. their weekly budget for food, their restaurant preferences, etc.).

facebook quiz question example

Personalized marketing

Personalized marketing will get more of your users to convert, whatever your objective is. Use quizzes to learn who the user is and offer them your services/products based on who they are and what they prefer.

Educate your audience

Trivia Quizzes are a great way to educate your audience since they are highly engaging and memorable. Send Facebook trivia quizzes to your Facebook audience challenging their knowledge. You can either give them a score at the end of the quiz or notify them of correct/incorrect answers after each question. In any case, you can teach them something new along the way.

How to add a quiz to a Facebook page

There are a lot of advantages to running your quiz on your site or on an optimized landing page on the Opinion Stage site and then sharing it to Facebook. It works great both on desktop and mobile and gives you maximum control over the surrounding of the quiz.

However, you may prefer to add your quiz directly to your Facebook page. To add a quiz to a Facebook page, use the free Static HTML: iframe tabs Facebook application. After copying the quiz-embed code from the Opinion Stage dashboard, paste it into the Facebook page tab using the static HTML application.

Best practices for creating Facebook Quizzes

Select a good quiz title

The title question is probably the single most important part of your quiz. Choose an engaging and appealing question that arouses curiosity.

Don’t make it too long

Make your quiz long enough to be effective, but not too long. We usually recommend including 5 to 15 questions in the quiz.

Add visuals to the quiz

Images and videos make your quiz even more engaging. They grab attention faster and encourage users to take part.

Promote social sharing

Add an explicit call to action to share the quiz after it is completed. You can encourage them to share the score or result they got with their friends.

Keep the quiz result positive

Users like to get positive feedback, so even if they didn’t score well, keep a positive tone.

Add humor

Whenever possible, try to add humor to the questions and results. It will improve the chances of them sharing your Facebook quiz with others.

Create a Facebook Quiz in Minutes

Create a Quiz

For more details refer to the quiz maker page

How to Create a Quiz on Facebook
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