A Personality Quiz Maker That’s Fun, Easy & Fast

Choose a Topic, Goal & Audience

Before you start building a quiz, take a moment to define your “why”.

• What is your goal?
• Who do you want to reach? (target audience)
• What type of experience or information do you want to offer them?
• What are you looking to receive in return?

The answers to these questions will guide you through the whole quiz creation process and help you choose the right questions, tone, images, and structure. 

Define Quiz Results

When building a personality quiz it’s best to start from the end – the result cards. This is where your quiz takers learn something about themselves based on their answers.

Define 3-5 results. Give each of them a catchy name, a short yet informative description, and an attractive visual. This is also a great place to link to your site and configure a call to action (see step 6).

Create Questions & Answer-Options

Most successful personality quizzes have around 5-10 questions. Less than 5 could seem superficial, and more than 10 could be tedious. 

• Ask only the necessary questions and do so clearly and simply.
• Start with the easy questions and build up to the challenging ones.
• Add an image/video or multiple images to each question. Picture quizzes get more engagement.
• Make sure there’s an answer option for everyone and that the difference between the possible answers is clear so that no one gets confused or feels left out.

Associate Answers with Results

Correct answer association is crucial for the success of your personality quiz. It’s what makes your respondents feel that you really get them. That’s why we made it super easy to configure.

All you need to do is select the result that every answer option relates to and define the level of association on a scale of 0-4. Our algorithms will do the rest and send your users to the result that’s most relevant to them.

Answer association is often intuitive. So, if you’re not sure, go with your gut. Once you’re done, try your quiz a few times as different personality types to see if your answer associations make sense. Or give it to some colleagues for feedback.

Configure Skip Logic

As you develop your quiz you may find that not all questions are relevant to all users. Depending on their answer to a certain question, you may want to skip straight to the end or follow up with another question that digs a little deeper.

This is where skip logic comes into the picture. Skip logic is a simple and powerful tool that lets you give your users a streamlined and personalized experience. It allows you to devise different question paths within your quiz based on the answers participants choose.

All you need to do is go to the skip logic section, click on “configure skip logic” and decide which question or result each answer option should lead to. 

Select the Right Settings

Now that your quiz is ready, questions, images, skip logic, and all, it’s time to give it the final touch that will take it to the next level.

• Look & feel: choose a color theme, font, and letter size that go with your brand or topic. You can also add your logo if you like. Use the CSS override option if you’d like to make bigger changes to the design.
• Conversion optimization: take some time to think about the calls to action in your quiz. Every word is important. Customize the copy of your buttons, error messages, and instructions to make them clear, friendly, and encouraging. 
• Traffic & Engagement: add social sharing buttons, configure Facebook and Twitter share messages, or redirect users to a URL of your choice.

Add a Lead Form

If one of your goals is to gather emails or other contact details, add a lead form towards the end of your quiz. Lead quizzes are very effective for two main reasons:

• Quiz takers are fully invested in the process by the time they reach the lead form, and so they’re more likely to share their details.
• The quality of the leads is very high and you know quite a bit about them because every email is associated with several answers and a result.

Once leads start flowing in you can view them on the results screen or export them to an xls/csv file. You can also integrate your quiz with your marketing stack to automatically send them to your marketing automation or email service. 

Publish & Embed

Now that your quiz is ready, all you need to do is put it out there. This would be a good time to return to your goals and target audience. You could share your quiz anywhere, it all depends on who you want to reach and what you wish to achieve.

• Embed your quiz on your website using HTML code, iframe, or placement. If you use WordPress you can work directly from our WordPress quiz plugin.
• Run your quiz from an optimized page on our site and share a link on any social platform, messaging app, or email list. 

Share on Social Media

No matter how great your quiz is, in order to succeed it needs to get the right exposure. Use your social channels to share it with your audience. For example, you could make a Facebook quiz, a Twitter quiz, or a LinkedIn quiz.

By adding share buttons and customized share messages to the quiz itself you can increase the chances of your quiz going viral.

If your respondents had fun on your quiz and liked the results, they’ll be happy to share it with others.

Review & Optimize Content

Once your quiz is out there results will start flowing in. Keep an eye on the results dashboard to understand what’s working and what you can improve on the go.

The dashboard will give you important insights on views and engagement, as well as a drop-off report, completion rate, and time-on quiz.

You’ll also be able to see response trends as they form. If you want to make sure you’re seeing every response in real-time, configure email notifications and we’ll let you know whenever someone submits a completed quiz.