How to Create a LinkedIn Quiz

LinkedIn quizzes are a great tool that you can use to engage your target audience. Whether you want to promote your business, recruit new employees, or train existing ones, quizzes provide an interactive way to connect with professionals and gain valuable insights.

Here are a few reasons why you should create a LinkedIn quiz for your business:

1. Promote Your Business: LinkedIn quizzes are a fun way to showcase your products or services. For example, if you specialize in project management software, make a quiz on effective project planning techniques. Or, if you provide HR consulting, quiz people on workplace policies. To grab people’s attention, you can create a fun cover image for your quiz, along with a catchy title.
2. Increase Engagement with Your Content: Quizzes are highly interactive and have a knack for drawing people in. By creating quizzes that are entertaining, informative, or thought-provoking, you can significantly boost engagement levels, leading to more interactions, comments, and shares.
3. Drive Organic Traffic: You can create a LinkedIn quiz to help attract more organic visitors to your page. For example, you can create a quiz contest with incentives (e.g. coupons, prizes, etc.) and encourage people to share the quiz with their LinkedIn network. 
4. Recruit New Employees: LinkedIn quizzes can serve as an effective tool for recruiting new talent. Create quizzes that mirror the skills and knowledge required for specific job roles within your organization. This helps potential candidates gauge their fit while showcasing your company’s culture and expectations.
5. Train Existing Employees: Quizzes are a powerful aid for training your existing workforce. You can create quizzes that focus on important training modules, reinforcing key concepts and encouraging continued learning and development among your employees. 
6. Share Knowledge and Information: LinkedIn quizzes allow you to share valuable knowledge and information in an engaging and interactive way. For example, you can create quizzes based on your industry’s trends, best practices, or interesting facts to educate your audience while keeping them engaged with your content.
7. Nurture Networking Opportunities: Use quizzes as conversation starters. They encourage participants to connect with you or comment on your content, creating networking opportunities that may lead to potential collaborations, partnerships, or business ventures.
8. Collect Insights and Feedback: Quizzes can be a great way to gather insights and feedback from your audience. Include questions that ask for their opinions, preferences, or suggestions, helping you tailor your business strategies and offerings based on their valuable input.

A LinkedIn Skill Assessment is a feature on the LinkedIn website that lets professionals showcase their skills and prove their expertise in a particular area. You can choose to test in different skills like Microsoft Excel, HTML, Google Analytics, and more. The assessments are designed by LinkedIn Learning and subject matter experts. You can retake an assessment once in six months if you didn’t earn a badge the last time you took the assessment.  

When you successfully complete a LinkedIn Skill Assessment, you earn badges that validate your skills and display them on your profile. You can use your badges to boost your employability and stand out from other candidates. According to LinkedIn, candidates are 30% more likely to get hired if they’ve completed skill assessments. 

One thing to note about LinkedIn Skill Assessments is that individuals cannot create their own assessments. You can only complete the assessments provided by LinkedIn. 

Creating your own LinkedIn quiz requires a third party website, since individuals cannot create their own LinkedIn Skill Assessments. If you need quizzes for marketing purposes, you can’t create them using LinkedIn either.  

Nevertheless, creating customized LinkedIn assessments or marketing quizzes is quick and easy if you use the right quiz tool. Opinion Stage’s quiz maker is a good option, because it lets you create different kinds of super engaging quizzes that are tailored specifically to your company’s needs, with just a few clicks. All you need to do is make a quiz from scratch or from a template with our intuitive quiz maker, and share the link in a LinkedIn post. Read on to find out more about our powerful features. 

• Skip Logic: To make your quiz more personalized, Opinion Stage has advanced customization features like skip logic and answer piping. You can use them to help you tailor the quiz experience to each participant’s specific needs and abilities.
• Create Any Type of Quiz: With Opinion Stage’s rich template library, you can easily create any type of quiz to suit your specific goals. Whether you want to create an assessment, a lead generation quiz, or a product selection quiz, there’s a template available to help you get started right away.
• Customizable Design: Make your quiz pop by adding images, videos, and GIFs. You can also choose from different color themes and fonts, or upload your own custom CSS to change everything. Use Opinion Stage’s white label feature to help reinforce brand recognition and make it look like your quiz is made in-house.
• Various Question Types: You can make your quiz more engaging while effectively testing different skills by adding different question types (e.g., multiple choice, true/false, open-ended) to your quiz.
• Collect Leads: Add a lead form to collect participant information, such as emails or preferences. This helps you nurture potential leads or follow up with interested individuals after the quiz. It’s a great tool for building your network and fostering business relationships.

This depends on the quiz tool you’re using. If you create a LinkedIn quiz using Opinion Stage, you can keep track of its performance using our visual analytics reports. The reports are updated automatically, and you can easily integrate them with your data collection or marketing automation systems. For a deeper analysis, you can export them to CSV/XLS files.