LinkedIn Quiz: How to Create a Quiz on LinkedIn

Follow these steps to create a LinkedIn Quiz

1. Start by making a quiz 
2. Locate the LinkedIn quiz you made on the item dashboard
3. Click the “Embed & Share” button, then select the “Link” tab
4. Copy the link and paste it on your LinkedIn page or discussion group
5. You can also add a link to your quiz in an article via the LinkedIn Publishing Platform

You’re done!

Following is an example of a Live example:

Best Practices for Creating a Quiz on LinkedIn

Start with the audience

Plan a quiz that is tailored for the audience you want to target on Linkedin. Ask yourself, what are the topics your audience is interested in, and what quiz question will pique their mind and get them excited.

Keep it short

Ask just as many questions as needed to offer a meaningful quiz to your audience. Don’t ask too many questions since the fewer answers you ask the more responses you will get. We usually recommend creating quizzes that are anywhere between 5-15 questions long.

Make your Linkedin Quiz visual

Visual quizzes that include a lot of images in them will get more engagement and submissions. Pay special attention to the selection of the quiz cover image. It is also recommended to add introduction images to all the quiz questions and even to the answers if you have the time.

Address respondents directly

Improve quiz engagement completion rates by addressing your respondents directly. Use the pronoun “you.”

Don’t be afraid to use humor

LinkedIn might have a professional crowd, but that doesn’t mean there’s no room for humor on the social network. You can use industry-specific humor to engage your audience.

Top 5 Reasons to Create a Quiz on LinkedIn

Engage your audience

Quizzes are one of the best ways to engage with audiences on your brand, product, or service.

Grow your email list

Add a lead generation form in your quiz to get contact information from users interested in what you have to offer.  Using the quiz answers, you can gather valuable information that you can use to personalize your marketing efforts.

Generate insights

A quiz offers a quick and simple yet effective way to engage target audiences and gain insights into their purchasing habits and preferences.

Drive traffic

Adding fun results to a personality quiz or score results to a trivia quiz will encourage your respondents to share the quiz on Linkedin and on all their other social media platforms, which will drive more traffic to your quiz.

Product selector

After the respondents complete your quiz, you can present personalized offers based on the quiz answers.

For more information, refer to the quiz maker page