How to Create a Quiz on LinkedIn

Create a LinkedIn Quiz With a Template

Hundreds of eye-catching interactive quizzes for you to share with your LinkedIn audience. Use them as they are or change anything in seconds.

Create a LinkedIn Quiz From Scratch

Make a beautiful interactive quiz and share it on LinkedIn with a few simple clicks. This is how it’s done.

1. Make a Quiz

Use this quiz creation form to make your own trivia quiz, or this one to make a personality quiz.

2. Go to ‘My Items’

Once your quiz is ready, save it, and go to ‘My Items’. This is where all the polls, quizzes, surveys, and forms you create are saved.

3. Click on ‘Embed & Share’

A click on the ‘Embed & Share’ button associated with your quiz will open a popup window. Select the ‘Share Link’ tab. Now you can copy the linking the box or click on the LinkedIn icon that’s under it.

4. Share Your Quiz on LinkedIn

If you copied the link all you need to do is paste your quiz wherever you want to share it. You could share it as a regular or sponsored post, an ad, a private message, a group message, or an article link.

And that’s it. You’re done!

How to Make Your Linkedin Quiz Shine?

Creating an engaging Linkedin quiz is easy, especially with our many different trivia and personality quiz templates. Here are a few quick tips that will make it perform even better.

Focus on Your Audience

Before you start creating, take a moment to consider your potential quiz taker. Who is this person? What do they need? What could get their attention and give them value? Answering these questions will make it easier for you to build a quiz that gets exceptional response rates. 

If, for example, you’re targeting job seekers you could create a personality quiz that asks about their experience, and helps them refine their job search by highlighting their strengths and skills.

Or you could have a series of trivia-based skill assessment quizzes to help them understand what they know and whether they should be taking any professional learning courses to get more opportunities.  

Keep Your LinkedIn Quiz Short

It’s important to remember that LinkedIn is a professional networking platform. In other words, your potential quiz taker is probably quite busy. So, ask only as many questions as needed to offer a meaningful quiz experience.

We usually recommend aiming for 7-15 questions if you’re making a trivia quiz and 5-10 questions if you’re creating a personality quiz. 

Of course, there are exceptions. For example, if you’re using online assessments in a professional training program, make your quiz as long as you need to understand if your quiz takers have a grasp on the material. But if your goal is engagement or marketing, quiz questions should be fun and few. 

A good way to know if you’re hitting the right number of questions is to go to the results dashboard and check out the analytics on quizzes that you are running. A quick look at the drop-off report will tell you whether and where you’re losing your quiz takers. Experiment with different lengths, orders, and questions until you find what works. 

Personalize The Question Path

You could also use a cool feature called skip logic to create adaptive questions that appear only if one gives a certain answer. For example, if you ask:

Which of the following topics interests you most?

1. Machine learning
2. Frontend development
3. Growth hacking
4. Creative direction

The next question your quiz takers see could be a follow-up that relates to the answer option they selected. 

Make Your Linkedin Quiz Visual

If you make your quiz beautiful, people will give you more of their attention and time. This is why we strongly recommend that you use visuals.

An eye-catching picture quiz is easy to make and it’ll get you more engagement and higher completion rates whether you’re sharing professional LinkedIn assessments or fun quizzes.

Every quiz offers many opportunities to add visuals:

• Choose an inviting cover image that will draw people to your quiz.
• Add an image or video under a question to make it clearer and more engaging.
• Illustrate answer options with images, gifs, or videos to make answer selection easier and more fun.
• Make quiz result cards entertaining and memorable by adding an entertaining image (this goes for any type of quiz result. After all, your goal is to create a positive experience that people want to share whether they did well on the quiz or not).  

Address Your Audience Directly

When writing the questions for your quiz, imagine that you’re writing your side in a conversation. Use direct speech and make it friendly, especially when planning to post it on a social platform like LinkedIn. 

This goes for personality quizzes as well as trivia tests. It’s a great way to create a fun learning culture, and get more responses, engagement, and shares. 

Don’t be afraid to use humor. LinkedIn may draw in a professional crowd with its job platform, the Linkedin learning center, and expert content, but that doesn’t mean there’s no room for some fun.

At the end of the day, it’s a social platform and everyone enjoys some comic relief no matter how professional they are. 

Top 5 Reasons to Create a Quiz on LinkedIn

There are many reasons to make LinkedIn quizzes, after all, they’re fun, informative, easy to create, and super shareable. Here are a few of the reasons that stand out.

Engage your Audience

Visual interactive quizzes are a great way to engage with audiences on any social network.

Up to 80% of people who come across your quiz in their news feed will click on it, and up to 90% of those who click on it are likely to complete it.

Those are amazing numbers, especially when you take into account that creating and sharing such a quiz can take you just a couple of minutes.  

Grow Your Email List

Add a lead generation form to your quiz to ask for an email address or other contact details towards the end of your quiz.  

Lead-gen forms that are embedded in interactive quizzes get 500% more leads than regular ones.

If you’re using our quiz maker, the opt-in form will appear after the last question, right before the results. At this point, your users are already on a journey with you and they want to know how it ends. They’re also more likely to trust you with their contact information.

In addition to getting more email addresses, lead quizzes will also improve the quality of your leads. You will know more about each one since every lead will be associated with the quiz answers the person selected.

This means that you will be able to segment your audience and make sure you approach them with content that is relevant to their needs and interests.   

Reach New Insights

A quiz is an excellent way to get to know your audience better.

The answers people give to trivia questions you ask can help you figure out how much they know and which knowledge gaps you can help them fill.

Their answers to personality quiz questions can tell you about their needs, preferences, and opinions.

You can also learn a lot from your audience’s behavior on your quiz. For example, how many people clicked on it, completed it, or abandoned it in the middle? At what point did they leave and why? How long did it take them to complete the quiz? 

All this information, including quiz answers, and quiz-taking behavior, is automatically collected and organized for you in an accessible and visual way on your quiz’s results dashboard.

You can go through the data with your team to extract interesting insights or share it with your audience. 

Increase Traffic

Since social media quizzes are super engaging they’re also a great way to drive traffic to your website or landing page. All you need to do is add a link to your site on your result cards.

There are three easy ways to do that:

• Add a simple hyperlink.
• Create an automatic redirect.
• Add a call to action button.

All three are super effective, so try them out and see what works best for you.   

Drive Sales

If you sell products or services online you probably know that one of the big sale obstacles is variety. Many potential buyers leave before submitting their order because they have difficulty making a final selection. In these cases, a product/service finder quiz can be very useful.

A product finder is a personality quiz that’s designed to lead your prospect to a product or service that suits their specific needs. All they need to do is answer a series of fun interactive questions and they’re presented with the best solution for them.

Take a look at our product finder templates to get some inspiration and try one out with your audience. It can potentially boost your sales quite drastically.