Product Recommendation Quiz Maker: Match Shoppers to the Right Product
Help shoppers find the right product in a few clicks. Build a product finder quiz in minutes, embed it on your site, and turn the traffic you already have into more sales.
- ✓ Free to use
- ✓ No credit card needed
Trusted by 100,000+ teams and brands, including
What Is a Product Recommendation Quiz?
A product recommendation quiz (also called a product finder quiz) asks shoppers a few short questions about their needs and preferences, then recommends the products that fit. Each answer points to a result, and the result page shows the matching product with a link to buy. With Opinion Stage, you can build one in minutes without a developer, embed it on your site, and collect shopper emails before showing the results.
Why Use a Product Recommendation Quiz?
Product recommendation quizzes match shoppers to products based on their answers, making buying decisions easy. Use Opinion Stage’s quiz maker to create engaging quizzes in minutes.
Increase Sales with Personalized Product Quizzes
Drive more sales with personalized shopping experiences that help shoppers feel confident in their purchase.
Product recommendation quizzes collect shopper preferences through targeted questions and use those insights to deliver tailored product suggestions. The result: more confident shoppers, higher conversions, and more repeat purchases.
Get to Know Your Customers
Learning about your customers is harder than ever with increasing data privacy regulations.
Product recommendation quizzes give you a simple, transparent way to collect first-party data by asking people directly.
As customers answer questions in your online quiz, you learn what they want, need, and prefer while delivering personalized product recommendations.
The result? Better insights, more relevant follow-ups, and stronger long-term customer relationships.
Grow Your Audience
Up to 80% of people who see an interactive poll or quiz in their feed click on it.
Marketers use the Opinion Stage quiz maker to turn that attention into action:
- Give people a fun and entertaining way to discover your products and services.
- Post shoppable quizzes on your social channels to raise brand awareness.
- Create memorable interactive experiences that your customers will enjoy, remember, and share.
- Boost social engagement, site traffic, and time spent on your unique content.
Recover Lost Sales
Losing some deals can’t be avoided, but a quiz can help you minimize lost sales and bring customers back.
- Use your quiz to collect email addresses from potential buyers and send them personalized discounts that encourage future purchases.
- Invite quiz takers to join your social channels, or add them to your email list and send them targeted content based on their quiz answers.
- Win customers back by addressing needs and product gaps that came up in their quizzes.
For a step-by-step approach to turning product quizzes into a complete conversion engine, see our quiz funnel guide.
Reduce Customer Support Costs
Save money on customer service while improving your customers’ experiences.
Give your target audience an online shopping experience that’s fully automated but still feels personal.
Instead of waiting for them to ask you for directions, use a quiz to ask them everything you need to send them to the perfect product.
It’s a quick, easy, friendly, and effective way to communicate with the people who matter most to your brand.
What to Look for in a Product Recommendation Quiz Maker
Most quiz makers can ask questions and show a result. The real differences are how fast you can build one, where it runs, and what happens to the emails you collect. Here’s what to check before you choose:
- No code: start from a template or let AI draft the quiz (AI drafting works on the free plan too), then edit questions, images, and outcomes yourself.
- Easy embedding: add the quiz to WordPress, Squarespace, Wix, or Shopify. You can also share it as a link.
- Email signup: add a lead form before results, then send leads to your tools through native integrations (Salesforce, Mailchimp), Zapier, or webhooks.
- Languages: build quizzes in 40+ languages, so shoppers get recommendations in their own language.
- Matching logic: map answers to outcomes, use skip logic, and personalize with answer piping.
- Free vs paid: Opinion Stage has a free plan that lets you test out your quizzes on a real audience. Paid plans raise response limits as your traffic grows.
How to Make a Product Recommendation Quiz With Opinion Stage
Make a super-engaging, high-converting product quiz in minutes. If you’re new to quiz creation and want a broader overview first, covering quiz types, AI generation, and templates, see our step-by-step guide on how to make a quiz.
1. Identify customer personas & create outcomes
Start by identifying the different types of customers you want to target. Create outcomes that align with these personas, ensuring that each result offers a personalized product recommendation that addresses their specific needs or problems.
2. Write the questions
Focus on asking questions that will reveal important details about your customers’ preferences, skin type, or specific needs, depending on your products. Make sure that your questions are clear, relevant, and relate to your chosen outcomes. For example, if you’re selling skincare, ask about their skin type and main concerns.
3. Create a product recommendation quiz
Now it’s time to create your quiz. You can choose one of our predesigned product quiz templates, start from scratch, or take a shortcut with our AI quiz maker.
Customize your quiz by choosing from different color themes and fonts, or change everything by using custom CSS. Make your quiz more engaging by adding images, videos, or GIFs. Don’t forget to match up the quiz answers with your outcomes with our skip logic feature, and add a personal touch with answer piping.
4. Test & optimize
Before you publish your quiz, test it out to make sure everything is running smoothly. If necessary, fine-tune the questions, images, and outcomes.
5. Publish & share
When you’re done tweaking your quiz, click Publish and make it part of your sales funnel. Embed it on your site with the WordPress quiz plugin, or add it to Squarespace, Wix, or Shopify. If you don’t have your own site, you can run the quiz from an optimized landing page on our site.
You can also share the quiz link with your email subscribers, include it in abandoned cart emails, or share it on any social channel or messaging app.
6. Use the results to improve
Now it’s time to analyze the results. Look for trends and patterns that reveal your customers’ preferences, needs, and pain points. These insights can help you improve your offerings and create more effective marketing and sales campaigns.
What Marketers and Publishers Say About Opinion Stage
With Opinion Stage we can create beautiful and on-brand content in an easy, collaborative fashion.
Stasia Kehoe
Opinion Stage is the best quiz tool I’ve used. It’s feature-rich, easy to use, and the content looks great.
John Dykstra
These quizzes allow us to tackle a variety of topics in a fun and easily consumed way that is great to share on social media.
Jessica de Bruyn
- 3B+ Questions answered
- 20M+ Leads captured
- 10+ Years of results
- 40+ Languages
FAQs About Product Recommendation Quizzes
Can I collect emails with a product recommendation quiz?
Yes. Add a lead form before the results page. Opinion Stage sends leads to Salesforce and Mailchimp natively, or to other tools such as HubSpot through Zapier or webhooks.
How do I embed a product recommendation quiz on my website?
Copy the embed code or use the platform integration for WordPress, Squarespace, Wix, or Shopify. On WordPress and WooCommerce stores, install the WordPress quiz plugin, connect your Opinion Stage account, and add the quiz to any post or page. No developer needed.
Can I add a product recommendation quiz to Shopify?
Yes. You can add a product recommendation quiz to your Shopify store in a few steps, no developer needed. See how to add a quiz to Shopify.
Can shoppers take the quiz in other languages?
Yes. You can build quizzes in 40+ languages.
Is a paid product recommendation quiz maker worth it for a small store?
Not always at first. Small stores can start on Opinion Stage’s free plan, embed a quiz from a template, and collect emails from shoppers who aren’t ready to buy yet, then upgrade when quiz traffic grows past the free plan’s response limit. Larger brands can use the Enterprise plan, which adds unlimited seats and responses, custom roles and permissions, a dedicated account manager, and full-service quiz creation.
What should a skincare recommendation quiz ask?
Keep it short: skin type, main concern and current routine, with each result linking to a matching product set. Start from the skincare template.
What is a shoppable quiz?
A shoppable quiz (also called a shop quiz) asks shoppers about their likes and dislikes, then shows a personalized set of products that fit. It makes shopping simpler and helps buyers feel confident in their choice, which reduces buyer’s remorse.
