Ecommerce quizzes also known as shoppable quizzes are one of the most effective types of interactive content, and using them, is a highly effective marketing strategy.
In one sentence, an eCommerce quiz is an online quiz that helps you sell more.
As an eCommerce brand, you are always trying to improve the conversion rate on your site and an online shopping quiz can do just that. An eCommerce interactive quiz offers shoppers regardless of their experience level, a personalized experience that directs them to the product that best matches their preferences and needs.
In addition to the quiz questions, you can optionally ask for the email address of your quiz takers and add them to your email list. The emails you gather are associated with answers to the quiz questions and can therefore improve the results of your email campaign. You can also collect valuable zero-party data from your quiz user.
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