It can be tricky to decide which type of quiz to use to achieve your aims. Which are the most engaging types of quizzes? When is it best to use a personality quiz, a trivia quiz, or a picture quiz? How do you know which questions to ask? And how do you create a professional-looking quiz if you’re not an expert in web design?
Below we outline the 16 common types of quizzes you can use and what situations they are most useful for. You’ll also get a free quiz template for each type so that you can start creating your own quiz right now.
Want to check some live examples first? Head to our template library.
The Quiz Types
- Trivia quiz
- Personality quiz
- Lead generation quiz
- Product recommendation quiz
- Quiz competition
- Buzzfeed-style quiz
- Assessment quiz
- Multiple choice quiz
- Diagnostic quiz
- Scored quiz
- Live quiz
- Matching quiz
- True/false or yes/no quiz
- Research quiz
- Picture quiz
- Video quiz
1. Trivia Quiz
Simply put, a trivia quiz tests your audience on their knowledge. It can focus on a specific area, or test your audience’s general knowledge. Although in most cases, it’s best if the questions are related to your brand or expertise in some way.
If you run a chain of movie theaters, for example, movie quizzes are a good bet. If, however, your business is digital marketing for small businesses, a quiz about SEO practices might be a better choice.
Since they offer your audience a fun challenge, trivia quizzes are also very popular on social media, which makes them a solid addition to your content marketing strategy. As your quiz is shared among your audience, your brand’s reach is also growing, together with your authority in your field of expertise.
Ready to create your own? Create a trivia quiz
2. Personality Quiz
With personality quizzes there are no correct answers or incorrect answers, they’re all about self-discovery. As such, they are a proven way to engage an audience since they tap into the curiosity most people have about themselves. They also give you an excellent opportunity to find out about your audience’s profile and collect important information in the process.
Personality quizzes are among the most popular quiz types found across the web. They can range from the most trivial and fun, such as “What’s your spirit animal?” to something much more serious, like “What is your personality type?“.
These types of quizzes are very likely to be shared on social media, which makes them perfect for extending the reach of your content, without much additional effort. But they can do much more for you and your brand.
Here are some examples of how you can use personality quizzes:
- Get to know your website visitors better by adding an entertaining personality quiz to your site or blog.
- Increase sales with a quiz that identifies the best service or product for each quiz taker based on their answers to a series of personality questions.
- Generate 5X more leads than you would with a regular form by integrating a lead form into a highly engaging personality quiz.
Ready to create your own? Start building a personality quiz.
3. Lead Generation Quiz
A lead generation quiz is an engaging and effective way of getting people to share their contact information with you and sign up for whatever you’re offering. You could use it to land qualified leads for your sales department or to get new subscribers for your email list.
Any type of interactive quiz can become a lead generation quiz if you add a lead form to it right after the last question and before sharing the results. An interesting and compelling lead quiz that makes respondents curious to find out their results can generate 5X more leads than a traditional lead form.
Because the answers to each quiz are associated with specific contact details, you not only get more leads you also get better leads. There are two main reasons for this:
- Since they answered the whole quiz and gave you their contact info, you know that they are truly interested in the subject of the quiz.
- Their answers to your quiz questions give you more information about them. This information will help you engage with them in a meaningful way, by targeting them with specific campaigns or sending them personalized content.
Ready to create your own? Make a lead quiz.
4. Product Recommendation Quiz
Product recommenders are interactive quizzes that ask shoppers a series of questions to determine which of your products is right for them. These quizzes ensure your customers are directed to the products that are most appropriate for them.
For example, let’s say you run an online specialty coffee shop, you could make a product quiz that asks people about their preferred tastes and how they drink their coffee. Then, based on their answers, the quiz would recommend the blend that’s perfect for them.
Completion rates for product recommendation quizzes are consistently high because your shoppers reach them when they are ready to buy and need your assistance. Just a few well-directed questions take them to items they are likely to buy, increasing conversion rates as well as customer satisfaction, and reducing cart abandonment.
Here are a few more benefits of using product recommendation quizzes:
- Increase sales by making product selection quick and easy for your buyers.
- Decrease product returns by helping people understand exactly what they need before making the purchase.
- Introduce new products or services in the perfect context by helping your customer express their need.
- Make your customers happy while getting more information about their wants and needs for future marketing interactions.
Ready to get started? Make a product recommendation quiz.
5. Quiz Competition
A quiz competition is a great way to broaden your audience, promote your brand, products, or services, and generate leads. It’s also very easy to make.
All you need to do is:
- Create a trivia quiz
- Present the rules of the game and the prize in the intro
- Add a lead form inviting people to take part in the quiz contest.
And that’s basically it.
You could randomly choose the winner among all contestants who got 100% correct answers, or add a timer and define the winners as those who got the most correct answers in the shortest amount of time.
An online quiz competition is an exciting way to get many entries. It usually generates lots of attention and shares on social media. The additional incentive of winning a prize adds to the completion rate and lead generation of this type of quiz.
Ready to create your own? Make a quiz contest.
6. Buzzfeed Style Quiz
Buzzfeed-style quizzes, named after the website that popularized them, are perfect for creating a buzz. They are fun, often quirky, and always light.
The topics they tackle are usually trendy and touch on pop culture. Their design tends to be bright, colorful, and filled with entertaining images. Combine these factors and you’ll easily see why these quizzes became so popular, and why they are so effective for generating leads and engagement.
The most popular type of Buzzfeed style quiz, uses the personality quiz format. In other words, it asks questions about the quiz taker’s choices and preferences and gives them a description of their personality type based on the answers they selected. However, you could also create a BuzzFeed-style trivia quiz.
Here are some examples of Buzzfeed-style quiz titles, and suggestions on how one could use them:
- Which Addams Family character are you? (to promote a new production/merchandise)
- What does your favorite snack say about you? (to promote a potato chip brand)
- What’s your love language? (to generate leads for a relationship coaching business)
- How much do you know about the 1980s? (to invite people to an 80s party)
- Are you a couch potato? (to publicize new classes at a gym)
Ready to make your own? Create a Buzzfeed-style quiz.
7. Assessment Quiz
Assessment quizzes are designed to discover how much your quiz taker knows about a specific subject. These quizzes are usually knowledge or skill-related, and they also provide a final score, along with personalized feedback about the respondent’s level of knowledge.
An assessment quiz usually uses the trivia quiz format to assess the level of your quiz taker’s knowledge or skill. For example, a company could use online assessments as part of their job recruiting process to see how much their applicants know before interviewing them. Teachers can also use assessment quizzes to measure how much their students know about a certain topic before, during, and after they teach it.
However, an assessment quiz could also use the personality quiz format to learn about a respondent’s character and/or compatibility. For example, a common type of assessment quiz is Myers and Briggs’ personality type test.
Ready to make your own? Create an assessment quiz.
8. Multiple Choice Quiz
You are probably familiar with multiple choice quizzes from taking tests in school. They’re simply quizzes that are made up of multiple-choice questions.
When used to make tests, or knowledge/trivia quizzes, each multiple-choice question offers a range of possible answers, out of which several are wrong answers and only one is correct. Your goal, as the quiz taker, is to pick the right answer, since your result is based on the number of correct answers you chose.
When used in personality quizzes, a multiple-choice question offers a number of options that cover all possible answers so that every participant has a suitable answer choice to pick. You can even choose to add an open answer option in which people can add their own response if they can’t find an answer choice that represents them.
In both quiz types, you can allow quiz takers to select multiple answers or limit them to one answer.
These quizzes can be used in many ways, but are an excellent option to assess knowledge in a specific subject, especially in professional and educational applications.
Ready to make your own? Make a multiple-choice quiz.
9. Diagnostic Quiz
Diagnostic quizzes point users toward a potential diagnosis based on their answers to a set of questions. For many, the immediate association is a quiz that offers a medical diagnosis, and they are not wrong. Such quizzes can be useful in a physical or mental healthcare setting, but it’s important to note that an online quiz usually cannot offer a definitive diagnosis of any type of condition or disease.
Of course, diagnostic tests are not limited to health quizzes and have multiple other applications, including troubleshooting technology, identifying problems, and narrowing down the type of support your customer requires before they contact your call center.
Many brands also use diagnostic quizzes to help their customers define their needs in relation to their products, for example, a diagnostic quiz could help people find out their skin type, work style, or fitness level.
Ready to create your own? Make a diagnostic quiz.
10. Scored Quiz
A scored quiz, also known as a tally quiz, is commonly used in online tests and assessments.
Each question is assigned a point value. Upon completion, your total score is tallied with your outcome based on the final number.
Creating a successful scored quiz is quite straightforward. This is what you need to do:
- Set a goal (such as measuring a person’s knowledge of a subject).
- Create a list of questions associated with the goal.
- Add answer options to each question (usually 1 right and 2-3 wrong answers all in a similar format)
- Assign a point value to each answer.
- You can choose to hide or show the results. If you choose to show them, add a few words of feedback for every score range.
Scored quizzes are among the most powerful, as the respondent is guaranteed to receive something in return for their time.
Ready to create your own? Make a scored quiz.
11. Live Quiz
A live quiz is a quiz that is shared in a live setting, such as during a lecture or presentation, an online meeting, a webinar, or a social event. Essentially, it lets you ask an audience questions and get results in real-time.
It can be useful if you want to add some playfulness and excitement to any remote or in-person gathering. In addition to being a great icebreaker, a live quiz is also a quick and fun way to introduce your audience to a topic, get them involved in a discussion, learn about them, or gauge their knowledge.
You can share a live quiz via a link or QR code. Or you could share it on a big screen and solve it as a group, depending on your goal, quiz type, and audience.
Ready to make your own? Build a live quiz.
12. Matching Quiz
Matching quizzes challenge quiz takers to look at several answer options and pick the option that matches the main question, image, or statement.
For example, you could challenge your audience to match famous paintings with the artists who created them, quotes with the people who said them, or logos with brands.
Matching quizzes are quick, fun, engaging, and very interactive, which makes them great for social media marketing. People love answering them and sharing them with their friends.
If you wish to give your audience instant gratification, you can show respondents immediately if they answered each question correctly. You can also opt to add extra information about the correct answer, so quiz takers can learn more about the presented question, even if they got the answer wrong.
If, on the other hand, you want to keep people in suspense till the end of the quiz you can choose not to show the correct answers so that they only discover how well they’ve done when they reach the results page. So, if your goal is to collect leads or subscribers by adding a lead form to your matching quiz, hiding the correct answers is probably the better option.
Ready to create your own? Make a matching quiz.
13. True/False or Yes/No Quiz
The true /false format has a very simple structure. Every question offers a statement and asks respondents to determine whether it is true or false. Similarly, the yes/no format asks a question and offers two possible answers, yes or no. In other words, there is always one prompt and two answer choices.
You could create a factual true/false quiz using the trivia format. Here’s an example: the quiz topic could be “Are you a soccer genius?”, one of the true/false questions could be “the first Fifa World Cup took place in 1930 in Uruguay.”, and the answer options would be, of course, “true or false”.
While factual true/false quizzes are the most common type, you could also make a personal true/false quiz where people are asked whether certain statements are true for them. For example, one of the statements could be, “I do my best work when I’m under pressure – true/false”.
Like the true/false quiz, the yes/no quiz is the simplest type of assessment quiz to create and the easiest to succeed in as a quiz-taker if you’re knowledgeable or lucky.
You can use yes or no questions to create a fun, engaging quiz for your business. It may be limited in question types and answer options, but it offers you many possibilities, plus it’s super easy to build and super fun to answer.
Ready to create your own? Make a true/false quiz.
14. Research Quiz
If you want to find out more about your audience, while giving them a fun experience, you can use a research quiz to do it. Research quizzes are a great alternative to traditional forms and surveys because they’re more engaging, which means they get more responses.
A research quiz is a useful tool for collecting feedback and research data while respecting your audience’s time and privacy.
These are the steps you need to take to create a research quiz:
- Define the information you wish to gather.
- Figure out what value you wish to give your audience.
- Create a quiz that’s focused on the value you want to offer.
- Add one or two questions that get you the information you need.
With research quizzes, you can easily use engaging graphics and entertaining images. Plus you can incorporate some personalization features and calls to action. Combine these elements and you’ll get more responses, giving you a bigger data set, better results, and deeper insights.
Want to create your own? Make a research quiz.
15. Picture Quiz
Adding great visuals to your online quizzes boosts engagement and completion rates. A picture quiz, also known as an image quiz, uses images to illustrate questions, answer options, and result cards. It’s probably the most immediate way of making your quiz more exciting and compelling to complete.
Pictures attract more attention, increase participation and submissions, and ultimately make it easier for you to reach your goal, may it be boosting engagement, leads, sales, and more.
When making your image quiz, keep in mind that visuals are emotionally powerful and contain a lot of information. So make sure that the images you choose don’t hint at the correct answer or create some sort of bias.
Ready to make your own? Create an image quiz.
16. Video Quiz
If adding pictures takes your online quizzes up a notch, just imagine what video can do. Videos are a quick way to immerse your audience in a fun quiz experience. Plus they make your online quiz stand out and be more memorable.
You can add a video to your quiz cover, to any type of quiz question, and to the result cards of your quiz.
Here are a few ways you can use videos in your quizzes:
- Engagement: add video memes, gifs, and trending clips throughout your quiz to keep people entertained and encourage them to share.
- Friendly communication: instead of writing the full question, you could add a video of yourself (or someone else) asking it, to make it feel more personal.
- Interactive micro-learning: add a short teaching video to each question and ask something about it to get your students involved in the learning process.
- Attention/memory assessment: add a video to the cover of your quiz and ask a series of questions about it.
Ready to create your own? Make a video quiz.
Online quizzes are a great way for marketers, content creators, and publishers to communicate with their audience. They’re also perfect for business owners who want to gain authority and refine their sales funnel, as well as teachers and trainers who wish to add interactive methods to their toolkits.
So, there it is. Now you know what types of quizzes are out there, when to use each type, and how to make them. All that’s left is to wish you endless curiosity and happy quiz-making!