How Much do You Know About Digital Marketing?

Are you in digital marketing or looking to get into it? Take this assessment quiz to learn what you know and where you may need to improve.

Let's Go
What does digital marketing consist of?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies. From website to email marketing to all forms of online content - it's all digital marketing.

What is the goal of digital marketing?

Digital marketing lets you generate sales or attract leads while measuring the ROI (return on investment) of your marketing efforts.

What process can you use to optimize and measure repetitive online marketing tasks?
Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks. The three main areas of online marketing that you can automate are email marketing, social media, and landing pages.
What is the first step to automating email marketing?
You'll want to segment your subscribers, based on where they came from and what they're looking for to make sure the emails they receive are relevant to their use case.
What is A/B testing?
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. It's essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
Which of the following is NOT a marketing automation tool?
Marketing automation software is an important tool to help you deliver messages to your customers. Gainsight's software, by the way, focuses on customer success and user experience.
The best way to promote your company on social media is?

Users appreciate free and helpful information, which eventually make them loyal to the brand. So, sharing tips or educational content on social media would definitely get you the desired attention.

How can you measure effectiveness of social media marketing?
Two rules here: focus on your goals and look for quantitative indications. In most cases, the ultimate goal is to drive traffic to your site, but likes and shares are also great indicators of interest and value.
What is search engine optimization?

On-page SEO is the practice of using targeted keywords to optimize individual web pages so that they rank higher and earn relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.

On average, organic search makes up what percent of traffic to a website?
Search accounts for more traffic than paid and social put together! So, if you work in digital marketing, you'll need to know at least the basics of SEO. We suggest starting with adding internal and external links.
You got {number correct}/{number of questions} correct answers

Well, You are a Newbie!

It seems you are just starting out. Your effort is commendable though.

No worries, there's a huge ocean of learning and you can do it. Focus on polishing up the basics and keep on advancing in this field. Remember, the sky's the limit!

You got {number correct}/{number of questions} correct answers

Awesome! You are Experienced!

Well done!

You definitely have an understanding of digital marketing fundamentals. However, to master this skill, you should work on putting this theory into practice in real user incidents. Aim for great results. Good luck!

You got {number correct}/{number of questions} correct answers

Whoa! You are a Neil Patel Level Expert!

That's some great score!

You have an excellent hold on all the nuances of digital marketing. People learn from you, but don't forget there is always room for improvement. Keep on learning and inspiring others. The digital world needs you!

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