What Is a Research Quiz?
A research quiz is a creative and effective way to collect data and feedback without putting your data collection goal in the center of focus.
In other words, you can use a research quiz to learn about your audience and collect information from them while giving them a fun and valuable experience.
When to Use a Research Quiz?
You could use it to get information from your potential or existing customers. Or you could send it out to a broader audience to get to know them better and learn about their preferences, opinions, and needs.
How to Make a Research Quiz?
The method is simple. Ask yourself two questions:
- What information do I want from my audience?
- What value do I want to give them?
Then build a quiz around the value you wish to provide and include a few questions that give you the information you want.
In this template example, we show how a video call software company could use a quiz to learn about user behavior and preferences while helping them learn about their remote working traits.