Types of Personality Quizzes & Personality Questions

Personality questions can reveal much more about a person than imagined! Aside from uncovering basic personality traits, personality questions can unlock deeper insights: which careers may be good or bad for someone, if a prospective job candidate may be suitable for a specific position, and which areas of studies a new student should focus on.

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Personality questions can reveal beneficial insight for brands and marketers

Did you know there are several different types of personality quizzes? This article will explain the different types of quizzes and questions that can be asked. There are various methodologies, practices, and approaches to asking personality questions. We’ll explore the reasons why people use personality questions and the broad industries that partake in such quizzes. We’ll also review the most common personality types that exist. Lastly, we’ll also explore the reasons why people use personality questions and the broad industries that partake in such quizzes.

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Types of Personality Quizzes and Personality Questions

Traits from Personality Quiz

Personality Quizzes uncover various character traits.

Myers Briggs

Also known as the Myers-Briggs Type Indicator, this set of personality questions is based on a theory proposed by Carl Jung, renowned Swiss psychiatrist. Jung believed that people use four distinct psychological functions during experiences. They are 1) sensation, 2) intuition, 3) feeling, and 4) thinking. At least one of these functions is dominant to the person. Everyone has one quality from each category, which produces 16 personality types. This test includes 93 personality questions.

Disc Assessment

This behavior assessment is based on the theory of psychologist William Mouton Marston, and focuses on four personality traits. The traits are 1) Dominance, 2) Influence, 3) Steadiness, and 4) Conscientiousness. Marston believed that these four behavioral types originate from one’s sense of self and interaction with their environment.

Winslow Personality Profile

The Winslow Personality Test is very popular amongst employers. It measures behavior, personality, and attitude of job applicants. This test is geared toward professional positions.

Process Communication Model

The Process Communication Model is also a very popular set of personality questions used by employers. This quiz allows users to understand themselves better – especially in the way that they communicate with colleagues. This can help employees make improvements to the way they interact in the office.

Holtzman Inkblot Technique

Though a bit controversial, the Holtzman Inkblot Technique is a personality test based on a persons’ reactions to an inkblot stain on a piece of paper. The scoring of this test is based on 22 variables of the persons’ response. This includes the quiz takers reaction time, what primary color they see, degree of human quality that is perceived in the inkblot, and emotions and attitudes generated by the inkblot.

Hexaco Personality Inventory

The Hexaco Personality Inventory is a set of personality questions is based on six traits: agreeableness, honesty-humility, emotionality, extraversion, conscientiousness, and openness to experience. Each of these traits are composed of characteristics that indicate high and low levels of the trait. This set of personality questions is designed for the test-taker to rate themselves on a series of questions. This model has since been used to explore many topics across the fields of psychology.

Personality Assessment System

This model is used by scientists and clinicians in studies and practice. A big distinction in this model is that it determines personality as well as the development of personality throughout adolescence. The Personality Assessment System is based on the notion that personality is determined by both heredity and environment, and that personality and behavior can evolve and change through learning. These assessments are used in education, career analysis, self-help, and intelligence gathering. In fact, the Central Intelligence Agency uses the Personality Assessment System to assess internal agents!

Birkman Method

The Birkman Method is an online set of personality questions, questions regarding social perception, and career interests. The this method is mainly used for occupational testing, as the assessment is designed to uncover the users’ effective behaviors and stress behaviors, particularly relating to a work environment. The goal of the Birkman Method assessment is to provide insights into what drives behavior, so that the assessment-taker will have a clearer choice and more self-responsibility when choosing an occupation. It offers occupational profiling that consists of 22 job families with over 200 corresponding job titles.

The Enneagram

The Enneagram personality test shows which of nine personality types best suits you. The this test believes that people cannot change form one personality type to another and that personality types are universal and equally apply to men and women. The test is fairly short and takes approximately 10 minutes to complete.

Most Common Personality Types

The Myers-Briggs is one of the most popular personality tests that exists. According to Myers-Briggs, there are 16 personality types, but not all 16 types are equal. There are distinct personality types that are more common than others. The most common personality types according to Myers-Briggs are the following: ISFJ, ESFJ, and ISTJ. We will review these common personality types below.

Myers Briggs personalities

The personality types of Myers Briggs


ISFJ is an acronym for Introverted, Sensing, Feeling, Judging. This is the most common personality type in the US, especially among women. They make up for 14% of the population – 19% of women, 8% of men.

The ISFJ type is “The Protector.” This personality type is loyal to organizations and businesses, and are caretakers. “Protectors” are extremely motivated by the notion of providing for others and protecting loved ones and those in their communities. They feel a tremendous responsibility to others around them and to contribute to society. It is also important to them to be seen as trustworthy and reliable. ISFJs are typically motivated by personal values and are highly sensitive and aware of their behavior. They value relationships, specifically stability and longevity within relationships. This personality type also values tradition and prefer know how things were done in the past. They see established methods as the proper way to do things. They prefer to work “behind the scenes,” with very finely defined work tasks, i an orderly and well organized environment. ISFJs enjoy leisure activities such as crafting, painting, and gardening. They also enjoy participating and supporting interests and hobbies of their loved ones.

Others view ISFJs as loyal, understanding, and hardworking. Society views this personality type as family and community oriented. Sometimes ISFJs can come off or be perceived as reserved or stand-offish. This is because they are slow to share personal information and because they relate mostly to others with similar personal experiences. While this may be true, they are still very good listeners, and strong at remembering personal details that others share with them. Many ISFJs work in education. In fact, this is the second most personality type among education majors in college. 

Some famous ISFJs include Kate Middleton, Mother Teresa, and George H.W. Bush.


ESFJ is an acronym for Extraverted, Sensing, Feeling, Judging. The ESFJ type is the second most common personality type in the US, especially among women. They make up for 12% of the population – 17% of women, 8% of men.

This personality type is known as “The Provider.” This type is sensitive to others’ needs. They are extremely in touch with the emotions and needs of those around them, and are very dedicated to helping others. “Providers” like to please and provide for others. Similar to the ISFJs, ESFJs also value loyalty and tradition. They make their family and friends their top priority and are concerned for loved ones equally. The ESFJ type enjoys family traditions such as cooking, social sports, and entertaining. They also enjoy volunteering in charity and community/religious organizations.

Others view the ESFJ personality type as the organizer or host. They lead events and communities, and are greatly trusted in this role. Many view them moral people with a strict and clear guide for behavior. They are polite, well mannered, and caring.

Some famous ESFJs include Martha Stewart, Barbara Walters, and William Howard Taft.


ISTJ is an acronym for Introverted, Sensing, Thinking, Judging. This is the third most common personality type in the IS. They make up for 12% of the general population – 16% of men, 7% of women.

The ISTJ type is known as “The Inspector.” This personality type is very well organized and highly driven to keep order and enforce order on others. ISTJs are reliable and appreciate regulations and order. They prefer predictability over imagination, as they are most comfortable when in familiar surroundings and places with distinct rules and order. Thus trait enjoys performing tasks that require using step-by-step processes and reasoning. They are keen to details and tend to monitor everything closely and consciously, ensuring things to be correct. This type enjoys games such as chess, computer games, and golf – anything that requires high concentration and may be solitary. ISTJs value financial security and are widely represented among financial managers, bank officers, small business owners, and MBA students.

Others view ISTJs as conversative and serious. People see ISTJs as rule-followers, predictable, and useful. People can trust ISTJs with tasks and see them as incredibly dependable. Even the clothes that ISTJs wear are based on practicality rather than style.

Some famous ISTJs include Warren Buffett, J.D. Rockefeller, and Queen Elizabeth II.

Least Common Personality Types


INFJ is an acronym for Introverted, iNtuitive, Feeling, Judging. It is is the rarest personality type in the US. They make up for just 2% of the population – 2% of which are women, and 1% of which are men.

The INFJ type is known as “The Counselor.” This personality type is creative, nurturing, and has a very strong sense of integrity to help others discover their own potential. They have a high ability to read others and can often know what someone else is feeling before that person himself knows. This type is private and very selective about feelings and thoughts. They enjoy art, reading, and writing.

Others see the INFJ as sensitive, quiet, and caring. Others see the INFJ as perceptive to the people around them, and wanting to help others achieve for themselves

Some famous INFJs include Eleanor Roosevelt, Mohandas Gandhi, and Edward Snowden.


ENTJ is an acronym for Extraverted, iNtuitive, Thinking, Judging. “The Commander,” is a rare type is a leader and motivated by the idea of organizing change. Logical reasoning and objectiveness are strong traits of this personality type.

Some famous ENTJs include Margaret Thatcher, Quentin Tarantino, and David Letterman.


INTJ is an acronym for Introverted, iNtuitive, Thinking, Judging. “The Mastermind,” is a rare type is highly analytical and eager to improve processes.

Some famous INTJs include  Hillary Clinton, Bill Gates, and Stephen Hawking.

Reasons to ask personality questions

There are several reasons to take a personality quiz or require someone else to take one for your benefit. 

1: For employers to learn about employees

One of the most common practices for using personality quizzes and assessments is for career occupational testing. Personality questions assess someone’s strengths, weaknesses, interests, values, and personality traits. Such tests will help individuals explore their career options, and will help employers and hiring teams to select choose the most suitable candidates for open positions. Personality quizzes and assessments can also help employers identify which employees may be eligible for a promotion and predict what kind of training programs may be needed. The employees can also identify their leadership style, what type of environment they prefer to work in, and which type of motivators they respond best to. These tests can be helpful for employees that may feel unfulfilled or not interested in their current career. 

2: Career pathways

Occupational assessments are also extremely beneficial for recent high school and college graduates. The assessments will help identify the types of careers one can pursue based on interests and aspirations. Occupational assessments help with career planning. The first step in creating a career pathway is to identify occupational interests, which is why many high schools have their students take personality tests.

3: Customer Insight

Brands and Marketers use personality questions to learn more about their customers. By uncovering consumer personality traits, brands and marketers have more insight on which products to offer, and at what time. Personality questions can help marketers understand which segments of the population to target for specific advertising campaigns. Understanding a person’s personal preferences and interests can help tremendously with product marketing. For example, “What Should I Buy my Mom for Christmas?,” and “What Should I Buy my Dad for Fathers Day?,” as shown below.

Personality quiz from Opinion Stage

Personality quizzes can help with your holiday shopping!

Ask Your Own Personality Questions

Create a Personality Quiz


As you’ve learned, personality questions can reveal a lot about one’s preferences, behaviors, likes, and dislikes. We encourage marketers and brands to use Personality Quizzes on their web sites and online campaigns, to learn more about their users and potential customers!


Types of Personality Quizzes & Personality Questions
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