There are several kinds of biased questions that ruin the validity of a survey. One of the most common is a double barreled question. The language used in a survey …

Use Cases: Insights, Brand lift Background Outbrain is the world’s discovery feed technology for the open web supported by the only end-to-end native advertising stack for publishers and advertisers. Outbrain …

As a marketing professional or employer, there are many types of quizzes you can use. Maybe you want to use a personality quiz to compare candidates or just for generating …

Use Cases: Insights, Training Background InterContinental Hotels Group is a multinational hospitality company, with 5,656 hotels across nearly 100 countries. Their Customer Experience Operations team oversees the 1) Customer Service, 2) …

Surveys are powerful tools that market researchers use to collect data. Given that you ask the right survey questions, you can help your business acquire the right information to drive …

Have you decided to create a quiz but are unsure of which quiz maker to use? Do you have questions about what to expect from the best online quiz maker? …

There a a variety of different types of market research, which you can help you gather information about your customers’ needs and preferences. While this in and of itself may …