Opinion Stage Blog

Types of Personality Quizzes & Personality Questions

Personality questions can reveal much more about a person than imagined! Aside from uncovering basic personality traits, personality questions can unlock deeper insights: which careers may be good or bad …

The 9 Types of Quizzes Explained

As a marketing professional or employer, there are many types of quizzes you can use. Maybe you want to use a personality quiz to compare candidates or just for generating …

IHG Case Study

Background InterContinental Hotels Group is a multinational hospitality company, with 5,656 hotels across nearly 100 countries. Their Customer Experience Operations team oversees the 1) Customer Service, 2) Sales, and 3) Loyalty …

Data Collection Methods: Qualitative vs Quantitative Research

Data collection is the process of collecting and measuring information on specific variables. It’s done with the purpose of answering questions or testing hypotheses. There are a variety of different data …

Survey Questions for Market Research: 14 Question Types, Samples, and Tips

Surveys are powerful tools that market researchers use to collect data. Given that you ask the right survey questions, you can help your business acquire the right information to drive …

What to Expect from the Best Online Quiz Maker

Have you decided to create a quiz but are unsure of which quiz maker to use? Do you have questions about what to expect from the best online quiz maker? …

Marketers determining ideal digital marketing tactics for engaging consumers

Top 16 Digital Marketing Tactics to Fuel Business Growth in 2019

Businesses of all sizes need a marketing plan. Essentially, it’s a roadmap to success. It consists of strategies and marketing tactics that will keep all the business’ efforts focused on …

10 Types of Market Research for Unlocking Valuable Consumer Insights

Types of Market Research: 10 Strategies to Unlock Consumer Insights

There a a variety of different types of market research, which you can help you gather information about your customers’ needs and preferences. While this in and of itself may …

10 Demographic Questions Your Survey Can Benefit From

Demographic questions are survey questions which serve to uncover the identity of a respondent. They give insight into respondents’ gender, age, ethnicity, marital status, education level, and income. These types …

Use Training Survey Questions to Measure Training Effectiveness

Are you serious about your company’s training program? Are you confident in your ability to effectively train both new hires and current employees? Do you have a system in place …