Wondering how to measure people’s perceptions and attitudes towards a product, service, or experience? A Likert scale questionnaire is one of the most reliable methods ...
Building an email list is a fundamental part of business, especially in this increasingly digital landscape. It’s an incredible way to nurture long-lasting relationship...
We often get asked by customers what is the difference between poll and survey. So we thought it’s worth writing a post on the main differences. A poll is used to a...
Bias exists in all forms of research and every discipline. Even the most seasoned researchers acknowledge the fact that the different types of bias in research can exist ...
There are several kinds of biased questions that ruin the validity of a survey. One of the most common is a double barreled question. The language used in a survey – bo...
Personality questions can reveal much more about a person than imagined! Aside from uncovering basic personality traits, personality questions can unlock deeper insights:...
As a marketer, publisher or content creator there are many types of quizzes you can use. Maybe you want to use a personality quiz to generate leads or for generating enga...
Data collection is the process of collecting and measuring information on specific variables. It’s done with the purpose of answering questions or testing hypothese...
Surveys are powerful tools that market researchers use to collect data. Given that you ask the right survey questions, you can help your business acquire the right inform...
Have you decided to create a quiz but are unsure of which quiz maker to use? Do you have questions about what to expect from the best online quiz maker? Don’t fall into...