Which item format should I use?

If you aren’t sure which item format you should use to achieve your business objective, take this quiz that will help you select the best item type based on your business objective.

Following is a list of the most popular Opinion Stage formats:

Trivia Quiz

Trivia Quizzes are one of the most engaging forms of interactive content. Trivia quizzes have several right or wrong answers. Users answer each question and then see how they did at the end (you can also configure that they see if they were correct just after they answered the question). For more information on quizzes, refer to the quiz product page.

Personality Quiz

Personality quizzes are one of the most viral types of content and are very popular online. If you spend a lot of time on social media, you’ve probably taken a personality quizzes before. You can recognize a personality quiz by looking at their titles. They are usually like “What Pet Animal Are You?“ & “What Is Your Most Dominant Trait?” if they are more casual, or “What Type of Investment Plan Fits me Best?” & “What Blender Should I Buy?” if they are more on the business side.

Both trivia and personality quizzes are great formats for increasing engagement. The reason they work so well is that users have to get involved to see the end result. People also like learning about themselves, and quizzes are a great way to help them do that.


Polls are another type of content that you can use to increase engagement on your site. In a poll, you ask your audience a question, and after they vote let them see how the votes break down. There are many scenarios where polls would be ideal. For example, you might want to find out whether your users like your new site, you may also want to find out your audience’s favorite celebrity or what they think on topics of the day. Polls are effective because people like sharing their opinions about things. They also like seeing how their opinion stacks up against others. A poll makes it easy for them to compare themselves, which can lead to more discussions on your site. You can use Multi-Poll sets to group a few polls together. For more information, refer to the poll product page.


Surveys are great for finding out detailed information about your audience. You can use this information to create better content in the future to keep your users engaged, learn how you can improve your product/service, discover who your audience is, and much more. The key to creating an engaging survey is to use a variety of media. Opinion Stage lets you add images, videos, gifs and more to make your questions appealing. Visuals capture people’s attention and keep them coming back for more. For more information, refer to the survey product page.


Another type of content you can create to increase engagement is a slideshow. Slideshows are like PowerPoint presentations for the web, except more interactive.  As with all engaging content, the most crucial thing for great slideshows is having a clear concept of who the audience is, and matching the content to their interests, needs, and abilities. Make sure the slideshow content is interesting to your audience. For more information, refer to the slideshow product page.


Which item format should I use?
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