Zulily Case Study
Use Cases: Engagement, Insights
Overview
Zulily is a global e-commerce company that sells apparel, home goods, and family finds at up to 70% off. Its unique model combines major brands with boutique items, launching new limited-time sales every day, typically lasting just 72 hours. With an easy-to-use app that encourages daily discovery, Zulily keeps customers coming back. In fact, 75% of orders are placed on mobile devices.
To further boost engagement, Zulily’s marketing team creates fun, informative content for their customer-facing blog, The Find, which is actively shared across social media. The goal: to connect with shoppers in meaningful and engaging ways.
The Need
Zulily wanted to strengthen its connection with millions of customers worldwide. It looked for a solution with a user-friendly, customizable interface that could enhance its content and better resonate with its audience.
How Zulily Uses Opinion Stage
Zulily uses Opinion Stage for two main objectives:
1) Increase engagement
2) Gather customer feedback and insights
By creating spirited, playful content using Opinion Stage personality quizzes, trivia quizzes, and polls, Zulily can further build customer relationships and tell the story of its 15,000+ brands.
At Zulily, customer relationships go beyond engagement – feedback is essential. The team uses Opinion Stage surveys to gather shopper opinions and feedback. Features like skip logic and advanced customization help them tailor each survey for brands testing new products or trends with a mobile-savvy audience. Thanks to Opinion Stage’s intuitive, visually appealing interface, creating and deploying these surveys is quick and easy.
“We can create unique, beautiful, and on-brand content in an easy, collaborative fashion,” said Zulily marketing copywriter Stasia Kehoe. “With the Opinion Stage platform, our team is able to drive insights that can help us create better experiences for our customers, track how customers are engaging with our initiatives, and live our values of driving progress by trying, learning, and improving our product.”
Results
Zulily has seen strong response rates using Opinion Stage quizzes, surveys, and polls, including participation rates of up to 80% and completion rates as high as 90%. These higher engagement and response rates also yield significant insights that empower Zulily’s marketing team to serve customers better.
