How to Create a Mailchimp Quiz that Collects Leads

Start by creating a Mailchimp quiz. Make sure to write a catchy title and choose a strong cover image to make your quiz stand out. Keep your title short, engaging, and curiosity-driven. Words like “Find Out,” “Discover,” or “What’s Your…” work well.

Now, define your quiz results based on the audience you want to attract. Whether it’s different personality types or product matches, make sure the results feel relevant and rewarding.

Scroll down to the ‘Lead & Email Capture’ section and switch it on. Then, click ‘Configure Lead Form’.

Fill out the lead form with all the details you want to send to Mailchimp, for example, email, first and last name, or website. Keep your lead form message simple and clear – use friendly language and let participants know how their info will be used. If you’re offering quiz results or a reward, mention that they’ll receive it right after submitting. When finished, click ‘Save’ and exit the page.

Publish your quiz by clicking the ‘Publish’ button at the top of the page. Next, click on the ‘Connect’ tab.

Click on the ‘Mailchimp’ tab, located on the left-hand side. Switch the tab on and then click ‘Authenticate’. Follow the instructions to sign up and authenticate your Mailchimp account.

After you’ve connected your account, choose a Mailchimp audience and click ‘Save’.

Now you can connect the emails and other information collected from your quiz to the matching fields in Mailchimp. This ensures that each lead’s details – like their name, email, and quiz responses – are stored correctly for easier segmentation and personalization.

To refine your audience even further, you can add tags to organize contacts. Apply a global tag to all leads or assign different tags based on quiz results, which is especially useful for quizzes with multiple outcomes. When you’re done, click ‘Save’.

Now that your quiz is ready, it’s time to share it with your audience. Click the ‘Share’ button at the top of your screen to access the sharing options.

Once people start signing up through your quiz, their details will be automatically sent to Mailchimp. To access them, go to the ‘Audience’ tab on the left-hand side and select ‘All Contacts’.

Here, you’ll see each lead along with the email, name, and any additional fields you mapped. If you added tags, you’ll also find them here, making it easy to segment and organize your audience for targeted follow-ups.

Now that your quiz leads are in Mailchimp, it’s time to send them targeted emails. You can send a welcome email, follow up with a newsletter, or offer something exclusive, like a discount or bonus content. Set up an automated email sequence to nurture new leads, share personalized recommendations, or keep them informed about your brand.

And now you’re done!

💡Tip: Once your quiz is up and running, consider adding a Mailchimp survey or poll to gather additional input. Whether you’re looking for quick feedback or more detailed responses, surveys and polls help you stay engaged with your audience and make smarter, data-informed decisions.