Make a ChatGPT Survey From Scratch

Follow our guide to create an engaging and professional survey with the help of some AI magic.

To save time, you can take a shortcut with Opinion Stage’s free AI survey maker. In less than a minute, it can create beautiful and effective surveys optimized for conversion.


1. Write a prompt

If you want to make a survey with ChatGPT, you need to write a detailed prompt first. Clearly explain to the AI what your survey is about, your target audience, and what type of questions it should create.

Pro Tip: Sometimes ChatGPT’s AI-generated text can sound robotic. For ChatPT to write more human-like text, you need to tell it to do so explicitly. For example, you can ask the artificial intelligence model to write in a conversational or casual tone.

2. Add the prompt to ChatGPT

Once you’ve written your prompt, copy & paste it into ChatGPT. The AI-powered tool will then write the survey questions for you.

Add prompt to ChatGPT

3. Create a survey

Copy & paste the survey questions ChatGPT wrote into Opinion Stage’s survey maker.

You can then customize your survey by choosing from different color themes and fonts that align with your brand’s style. If you want to change everything, you can use custom CSS or white label your survey to make it look like you made it in house.

Break up the text and make the survey more engaging by adding images, videos, GIFs, and emojis. You can also use AI image generators like Midjourney to create unique images for your survey.

If you want to personalize your survey, you can use skip logic and answer piping to make it feel more like a genuine conversation.

When you’re ready, click the ‘Publish’ button.

Create a ChatGPT survey

4. Share your survey

Go to your items dashboard and find your survey. Click on ‘Embed & Share’.

You can share the link to your survey on social media (e.g., Facebook, Twitter, Instagram, or TikTok), with your email list, via WhatsApp, or embed it on your website (e.g., WordPress, Wix, Squarespace, etc.).

Share your ChatGPT survey

Try this AI generated survey

Types of Surveys You Can Create with ChatGPT

With an AI language model by your side, you can create any survey to suit your needs. Here are a few ideas to get you started:

Customer Satisfaction Survey

Find out what customers think about your products or services by creating a customer satisfaction survey. Ask questions about their experience, listen to their responses, and use this information to improve and tailor your offerings to meet their needs.

By gathering insights from your customers, you can improve your marketing plans to better reach and connect with the people who are most likely to buy your products or services. This can help to not only grow your business, but also increase customer loyalty.

Employee Engagement Survey

An employee engagement survey is a powerful tool to help you determine how your employees feel about their jobs, work environment, and company culture. Use the insights you collect to improve your working environment, increase employee satisfaction, and boost productivity.

For example, you can ask new hires about their onboarding experience and how it could be improved to support their transition into the job market better. This will refine your onboarding process and demonstrate your commitment to supporting your employees’ growth and development.

Product Feedback Survey

Avoid costly mistakes and increase the chances of success for your new product with a product feedback survey. By gathering customer input, you can identify potential issues early on, such as design flaws or functionality problems, and make necessary changes before the product is released.

For example, if your business is in the tech industry and you’re looking to conduct user testing, you can use a product feedback survey to gather insights into how users interact with your software, user interfaces, or innovative features.

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10 Ways to Make Your ChatGPT Survey a Success

Creating effective surveys that engage your audience and gather valuable insights can be challenging. To set you up for success, we’ve got 10 tips to help you create a meaningful survey your audience will love to complete.

1. Keep it Short & Sweet

When it comes to surveys, less is often more. Keep your survey short and to the point to avoid overwhelming your respondents and minimize the risk of survey fatigue. Aim for 5-10 well-written questions to gather the most relevant information while respecting your audience’s time.

2. Don’t Use too Many Open-Ended Questions

While open-ended questions can provide valuable insights, they can also be time-consuming for respondents and may lead to lower response rates. Use them sparingly and only when necessary to gather the information you need.

3. Avoid Leading Questions

Leading questions can bias respondents’ answers and skew your data. To avoid this, use neutral language that doesn’t suggest a particular answer.

Instead of asking, “Don’t you think that our new product is the best?” try asking, “What do you think of our new product? Do you have any feedback on how we could improve it?” This ensures more objective and reliable data and opens the door for follow-up questions that delve deeper into specific aspects of their experience.

4. Add Engaging Visuals

To make your survey more engaging and interactive, add visual elements such as images, videos, GIFs, or infographics. Visuals can break up the text and make the survey more visually appealing, increasing respondents’ engagement and motivation to complete the survey. Additionally, visuals can help communicate complex information in a more easily digestible format, improving the accuracy and quality of responses.

Try this AI generated survey

5. Personalize With Smart Logic

Make your survey feel like a genuine conversation by incorporating smart logic that tailors the questions based on the participant’s responses. This approach transforms the survey from a generic, robotic questionnaire into an engaging and interactive dialogue, showing your respondents that their thoughts and opinions are genuinely valued.

  • Skip logic can take your respondents down a question path that’s relevant to them. You can use Opinion Stage’s AI survey maker to easily define which question your respondents will see next based on their answer to the previous one.
  • Answer piping gives your survey an extra personal touch. It allows you to use your respondent’s answer to one question in another question. For example, if you ask a respondent their name, the next question will have their name filled in automatically.

6. Offer an Incentive

Offer incentives such as discounts, freebies, or exclusive access to encourage respondents to complete your survey. Ensure the incentives are relevant to your target audience and aligned with your business goals.

7. Add a Lead Form

Remember to add a lead form to your survey to collect participants’ contact information and send them personalized content based on their responses. Opinion Stage’s AI survey maker will automatically associate participants’ contact information with their answers and results, giving you valuable insights into their preferences and needs. Use this information to nurture relationships with potential customers or personalize your email marketing and sales funnels.

8. Test Before Sending

Before launching your survey, it’s a good idea to test it with a small group first. A trial run allows you to identify and address any issues, make necessary adjustments, and enhance the survey’s impact.

9. Promote

Promoting your survey on social media can increase engagement and help you gather more responses, making your results more accurate and reliable. Use relevant hashtags, create engaging content, and share on multiple platforms to reach a wider audience.

10. Analyze & Act on Feedback

Improve your business and customer experience by analyzing and acting on the feedback you receive. You can do this by categorizing feedback by subject, prioritizing issues, and developing a plan of action to address concerns. Make sure you respond promptly and thoughtfully to customer feedback – it shows that you value their opinions and are committed to improving their experience

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