Selling your products and services is much easier when your target customers know about your brand before they get to the store. But do you know whether that is the case? With a brand awareness survey, you can find out quickly and know exactly where you stand.
Why Brand Awareness Is Important
When consumers buy products, they tend to go with what they know. This is what makes brand awareness so important. If your target customers don’t know your brand, they are less likely to choose it – all else being equal. A brand awareness survey can give you this information quickly and easily. Especially in today’s marketplace where consumers often have numerous choices in the same product category, it is ever more important that consumers are aware of your brand. While price, quality, and many other attributes can influence the purchase decision, simply knowing your brand gives you a competitive advantage.
Brand Awareness Satisfaction Survey Tips
When creating your brand awareness survey, it is important that you ask your questions in the right order. Start by asking about general brand awareness followed by questions about your product and then move on to more general questions about the product category. This is a natural flow that allows you to ask all the important questions without putting specific ideas into your respondents’ heads before they’ve had a chance to tell you how they really feel.
When making your survey, keep in mind that this is not a product feedback survey. While it is important to ask about your product, make sure you’re staying in the right context.
Use the tips below to create your perfect brand awareness survey.
Ask About Your Product and Industry
Maybe more than with any other type of survey, customization is key with brand awareness surveys. You need to find out what the participants know about your brand after all. This is why you will have to make our brand awareness survey template your own, by customizing it.
It’s easily done by substituting the existing content with content that fits the product category you are in and adding your brand name wherever necessary. The same is true for your competitors’ brand names.
Use Pictures & Visual Aids
Our survey maker and templates allow you to use pictures and visual aids. This keeps response rates high as it makes it more fun for the participants to take a survey. It also is a particularly useful feature when it comes to brand awareness because of the ability to incorporate logos.
For consumers, it’s often much easier to select a brand by its logo rather than by its name. Remember to take advantage of this feature when you customize your brand awareness survey. You can change the question picture as well as the pictures in the different answers.
Aided vs. Unaided Brand Awareness
When it comes to creating a brand awareness survey it is important to distinguish between unaided and aided brand awareness. Ask about which brands come to mind first when the participant thinks about a certain product category (this is unaided brand awareness) before introducing your brand name and your main competitors’ brand names (this is aided brand awareness). Otherwise, you risk biasing the responses and getting bad responses.
Inclusive Answers Options
Making participation in your brand awareness fun and easy by using images is important as it encourages higher response rates all the way to the end of the survey.
However, it is just as important to make sure all the possible answer options are covered. If a respondent doesn’t see the answer they want to select, they might drop out or pick a false one just to continue. Bad news for your data either way. Make sure to be inclusive with your answer options.
Track Brand Awareness
You can administer your brand awareness survey periodically or before and after a big advertising campaign, you are running. This will allow you to track how aware potential customers are of your brand over time and how effective your campaigns are. Armed with this knowledge you can make more strategic decisions going forward.
Our Brand Awareness Survey Template
Our brand awareness survey template is designed to help you capture all the information you need to better understand how customers see your brand and your product category. Adapt it to make it fit your needs perfectly and you are good to go.
Brand Awareness & More
So we’ve established that a brand awareness survey will help you capture all the information you need to understand how aware your potential customers are of your brand. But it gets even better, it also allows you to capture information that will enable you to adapt your brand (if necessary) to please your customers. By using our template, you will find out what customers value the most and what you can do to make your brand more competitive.
As you have read above, customization is key when it comes to brand awareness. Take advantage of the several image repositories our service is connected to, or upload your own logo and pictures. This will make your survey look sleek, and professional, and get you more and better answers in the process.
With Opinion Stage, you only have to make your survey once. Your participants can use the same link to see the same beautiful survey on all of their devices – including the ever-more important cell phone. All our survey templates are fully responsive and mobile-friendly.