Help us Learn About Social Media Usage Patterns
We want to learn more about how social media is influencing our lives. Will you lend us a hand?
Use a social media survey to learn about your audience and improve your digital marketing.
We want to learn more about how social media is influencing our lives. Will you lend us a hand?
Social media surveys are an invaluable tool for any business. Whether you're a business owner, content creator, or social media marketer, they help to collect data and they're a great way to build relationships with customers.
In this article, we'll discuss what social media surveys are, why they're so effective and how you can create your own. We will also offer examples of social media survey questions, give you tips on how to make an amazing survey, and show you how to use social media sites to boost participation rates. Let's get started!
The term social media surveys can mean one of two things: surveys about social media or surveys that are run on social media platforms. In both cases, they are powerful tools for your business because they allow for quick and cost-effective data collection from a large number of people.
Social media survey questionnaires allow businesses to ask their customer base and social media users a broad range of questions about themselves in order to gain insight into their needs and preferences. You can use them to do market research, get feedback on your product or service, measure customer satisfaction, customize campaigns, and gauge the success of your marketing strategies.
Social media questionnaires and surveys have a number of advantages over other types of surveys. They’re relatively inexpensive compared to traditional market research methods and provide results quickly. Because they’re conducted on digital platforms, it’s easy to reach large audiences which can increase response rates.
Finally, the use of visual content such as images or GIFs makes them extremely engaging which encourages participation and sharing. In other words, if you use a design-focused survey tool that offers a good user experience, you don't have to be a social media marketing agency to make a survey that works. Let's dig deeper into the pros of these survey types.
Asking your target audience about their social media usage and preferences can teach you a lot. And since you're asking for the information directly, it doesn't breach user data privacy or other social media guidelines.
For example, you could find out when they usually visit social media sites, which social media channels they frequent, what they tend to use them for, and what types of social media posts they engage with.
Just think how much this can do for your social media strategy. Your survey data and insights can help you figure out what marketing content to share where, when to share it, and which audience to target on each platform. It'll also help you figure out which platforms to focus your efforts on and which to exclude.
Online surveys can get you reliable qualitative and quantitative data directly from your target audiences and potential customers. But they only work if people answer them, and getting them to answer can be a challenge.
Whether it's work overload, form anxiety, simple disinterest, or the distractions of daily life, people tend to postpone answering surveys or overlook them completely. Sharing your surveys on social media platforms is one of several ways to cross this hurdle.
On social media, people are more likely to engage thanks to the interactive and conversational nature of the platforms. Social media websites like Facebook also make it easier for B2C businesses as well as B2B businesses to define and reach a target audience. Plus, if it serves your purpose, you can also use the platform to encourage them to share your survey with others in order to grow your reach.
If you're looking to measure the effectiveness of your social media presence, learn about your audience's online behavior, or get feedback from them, a social media survey is an invaluable tool. Whether you're using a simple poll or an in-depth questionnaire with various questions and form fields, a well-written and designed survey can get you fast insights that are otherwise hard to come by.
Here’s how to create the perfect social media survey:
Before creating your survey, it’s important to have well-defined objectives in place. Here are some questions that can help you get there:
What are you trying to learn with this survey?
Who do you want to learn it from?
Is there anything else you aim to achieve with this survey? (e.g. leads, sales, online presence, brand awareness).
What value do you want to give your respondents?
How would you like them to perceive you during and after completing it?
Examples of objectives include understanding how customers feel about a product launch, what they like/dislike about an ad campaign, or which features they'd most like in a product update.
Once you know what success looks like you can start building the questions that will get you there. Decide what type of questions you want to ask. You can use closed-ended questions or open-ended questions or combine the two. Just make sure they're framed clearly and succinctly. In other words, keep it simple.
When using closed-ended questions, make sure that each question has clear answer choices that allow respondents to express their opinion accurately. Avoid introducing bias into your questions by steering clear of leading language and using neutral terms. Learn more about the different types of survey questions.
These days, endless amounts of online content have become an integral part of everyday life. If you want your survey to stand out in social feeds and catch people’s attention before they scroll past it completely, you need to make it stand out. This is where copywriting and design come into the picture.
Think of a title and intro that will catch people's attention and draw them in.
Add a cover image and call to action that makes your survey irresistible.
Choose an attractive survey template to work from, and customize your color theme and fonts.
Add images or videos to your questions and answer options to make them more fun to answer.
Once you’ve created your survey, it’s time to launch and promote it. There's a wide range of options to choose from here since the strategy you select will be influenced by your goal and audience.
If you have an email address or phone number for each potential respondent, you could take the personal approach and send your survey in emails or direct messages. Otherwise, you could go for a social media strategy with organic posts and sponsored ads targeting a specific demographic.
Depending on your goals, consider using groups, communities, stories, and reels to boost interest and awareness. If you want to reach a big audience encourage people who complete the survey to share it with others by adding social sharing buttons.
In addition to these social media efforts, you could create a survey landing page, run website announcements/banners, blog posts, etc. Finally, you could cross-promote or collaborate with other companies that target the audience you're seeking to engage.
Analyzing the results while your survey is running gives you the opportunity to optimize and refine it on the go. As a result, you can elevate your engagement rates, get more responses and improve the quality of the data you're receiving.
In addition to looking at the responses, it's important to track performance and user behavior. The number of starts and completions as well as the significant drop-off points will help you identify problems in your survey funnel and fix them.
Not sure what to ask in your social media survey? Here are some examples to get you started:
What is the primary reason you use this social network?
Knowing this key information is valuable in terms of finding out how best to engage with customers and what type of content they’d find interesting.
When do you usually log onto social media?
This will help you figure out when customers interact with your feed so that you can develop an appropriate posting schedule according to their needs and usage.
What topics would you like us to start addressing or address more often in our social content?
While social media tracking metrics and engagement monitoring can help you measure what you are doing, only a direct question can show you what you are not (and should be) doing.
On a scale of 1 to 5 (1=highly satisfied, 5=very disappointed), how do you feel about our response time on this social channel?
It's always good to get feedback from your audience. Asking for it shows them that you care and gives you a chance to improve.
What type of social media user are you? (scroller, reader, poster, troller, etc.)
Discovering how your audience members see themselves in this social context can help you refine the way you address and incentivize them.
To maximize the effectiveness of your social media survey efforts there are some key tips you should keep in mind:
Focus, focus, focus: the more focused you are when creating your survey the better data you will get. So before creating your survey select your specific demographic and define your goal clearly. Your questions should also be focused on specific topics in order to get more valuable results.
Be creative: make sure your survey stands out by including visuals such as images, videos, or GIFs.
Spice it up: in addition to visuals, use a variety of question types such as multiple-choice questions, image questions, rating scales, open-ended questions, etc., to keep your audience interested and engaged.
Personalize communication: use personalized messaging when reaching out through social platforms. You can also personalize the survey itself with features such as skip logic and answer piping, which respond to each user's answers in real-time.
Strive for clarity and simplicity: ensure that questions are clear and concise so that respondents know exactly what is being asked of them. No acronyms, no jargon, just simple and friendly questions.
Keep it short: make sure your surveys don’t take too long to answer, ideally no more than 5 minutes. This will improve responses and reduce drop-off rates throughout the survey process.
Monitor performance: keep track of your survey's performance indicators to see if you need to make changes. you may discover that your survey is too long or that a certain question is too challenging or unclear. Use this data to improve it and get more and better answers.
Offer an incentive: incentives such as discounts or promotional codes can help boost response rates by providing extra motivation for respondents to complete the survey.