Instagram Survey: How to Run a Survey on Instagram

How to Create an Instagram Survey

1) Create a survey using the survey creation form

2) Locate the survey you created in the items dashboard

3) Click the Embed & Share button associated with the survey

4) Click the Link tab and copy the link

You’re done!

Instagram survey logo

How to Add the Survey to Your Instagram

Instagram doesn’t allow adding a linkable link in the stream at this time.  You should, therefore, paste the link you copied previously to your Instagram Bio. Brands that engage with users and promote their brand will get a lot of visits to the bio. We recommend that the link sends to a page on your site that embeds the survey. However, you can also send it to an optimized white-labeled landing page on the Opinion Stage site.


Following is a live example of how a survey looks like, try it out:

The Survey is fully responsive as can be seen in the following example:

Instagram survey example

Best practices for creating an Instagram Survey

Make it Visual

Instagram is a visual medium. Use images and videos to make the survey fit into the medium. You can add images to the cover, to each question, and to each answer.

Keep it simple

Use short questions and simple answers whenever possible. Make sure you cover all the possible answers in each question and that you avoid overlapping answers.

Don’t make it too long

Remember that the longer the survey the fewer responses you will get. We recommend asking between 5-15 questions depending on the scenario

Make it stand out

Select a theme that stands out, and locate the survey in a prominent location (e.g. top of the fold, in a popup, etc)

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