How to add a Squarespace Survey to your site
1) Start by creating a survey using the Survey Creation Form
2) Locate the Squarespace survey in your Items Dashboard
3) To generate the embed code click on the “Embed & Share” button. From the dialog that is displayed, go to the Script tab and copy the embed code
Now go to your Squarespace site
4) Open an existing page or create a new page. You will notice a “+” sign on the top right side. Clicking on the option will display a drop-down menu.
5) Create a new code – A list of add-ons will appear in the drop-down menu. Select “code” displayed under the bar “more”. This will display a new window allowing you to make edits to the code.
Following is an example of a Survey
Best Practices for Creating a Survey on Squarespace
Start with planning
Think about who your audience is and what information you want to extract from it when planning the Squarespace survey.
Keep Your Squarespace Survey short
Ask only the questions you really need to extract the insights you are looking for. Remember that the shorter the survey is, the more responses it will get.
Make it visual
Add images to the survey questions and answers. Adding images improves the survey engagement and can also add context to the question and to the answers.
Place in a prominent location
Maximize the number of users that view and participate in your survey by locating it in a visible prominent location. Place it above the fold if possible, in a section on the site or in an enter/exit popup.
Use skip logic
Use skip logic (also known as branch logic) to personalize the survey questions so that only relevant questions are displayed to each user. with skip logic, you can configure which question is displayed next based on the answer to the current question.
Main Reasons to Run a Survey
Gone are the days when brands and companies used traditional survey methods involving a lot of paperwork. Thanks to technological advancement and surfacing of easy-to-use tools, online surveying has dominated the landscape for good. It has become faster, easier, and cheaper for websites to include surveys in their marketing strategies and research.
What are the benefits of online surveys, and what do marketers and brands stand to gain by using them? We present significant reasons why brands and marketers should give surveys more importance than ever.
Data Collection in Real-Time
You can accumulate valuable data by adding a survey to your website. If you have a specific topic that you wish to research or want to conduct simple market research for your products and services, then a survey is the best tool to obtain relevant data. The best part about an online survey is that once it goes live and users visiting your website start participating, you also begin receiving their answers in real-time. So, there is no waiting involved. All you get is quick results with lots of data.
Surveys are excellent for accumulating consumer input on your product or service. In addition to adding a survey to your website, you can also utilize the tool in your email and social marketing plans. On such platforms, you can easily send out a survey on customer satisfaction to gather general feedback. The results from such surveys bring valuable learnings for brands and marketers as they understand why a customer loved their product or service or why another customer was left unsatisfied with it; either way, the feedback helps in collective improvement.
Identifying Buyer Behaviour
Not just general feedback, brands and marketers can also utilize survey as a tool to understand buyer behavior. A survey with questions about your customer’s buying habits can contribute in a significant way for you to understand the buyer behavior of your audience. Once you know about your consumers’ preferences and dislikes, you will be able to offer them targeted products with higher chances of conversion.
Survey your customers on what they like to buy and enlist your competitors in answer choices; this way, you will be able to figure which brand is your closest competitor. Understand their buying preferences and focus on improving their experience on your website.
Analyze Customer Experience
How do you know how customers feel about your products or services? To succeed as a marketer or brand, you need to fixate on the awareness of how satisfied your customers felt after using your products. By using a survey, you can easily get relevant data around it that you can further analyze to understand the customer experience.
It will give you better insight into your product performance, and also strengthen customer trust in your services as they will feel that you care about their opinions and value them. You can use a customer satisfaction survey with a rating between 1 to 10 as a clear indicator for finding out how customers perceive your product.
As a marketer, if you conduct a survey around industry trends, you’ll get valuable data in return. Such a survey shall also be perceived as useful by other people in your industry. After such a survey, you can easily publish your data after an in-depth analysis to become a thought leader in your industry. It will position your brand in the spotlight among your industry collaborators.
For example, if a CMO of a smartphone brand publishes a study based on an online survey by his brand, it will place him as a thought leader, and his findings could also help other marketers. The additional chances are that publishers may also find the data relevant and re-publish such findings on their portal, which means the free promotion of the brand.
Turn Data into Content
For marketers and brands who choose to publish their survey results, they can get more creative. Instead of just publishing your data as a press release, you can utilize it in a plethora of ways like blog posts (or a series of posts based on the range of your data), infographics, social media posts, videos, and more. Nowadays, brands and marketers love creating visual representations like infographics or charts to present their data because users love visuals as they make it easier to grasp information.
Click here to take a look at our survey templates to choose the best for your brand and goal. At Opinion Stage, we can get your survey up and running within a matter of few minutes!
For more information, refer to the Survey Maker Page
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