As a marketing professional or employer, there are many types of quizzes you can use.
Maybe you want to use a personality quiz to compare candidates or just for generating engagement around a topic. Or maybe you use a multiple choice quiz to measure the effectiveness of a recent training session.
One of the most common questions we receive at Opinion Stage is about the different types of quizzes and which one is best to use for each scenario.
Below, we’ve outlined the nine most common types of quizzes. Before we get started, remember two things:
- There are other quiz types you can create
- No two marketers or companies are the same, so choose the quiz that best suits what you’re trying to accomplish
With that out of the way, let’s get started!
1. Personality Quiz
Personality quizzes are among the most common types of quizzes, as they can be used for many different purposes and in many different forms. For example:
- Administer a personality quiz when comparing job applicants
- Embed a personality quiz on your website or blog to learn more about your audience
Personality quizzes can be serious, fun, or educational. These are the types of quizzes with titles such as:
- What Kind of Salesperson Are You?
- What Type of Animal Are You?
Here’s an example from Reader’s Digest that was shared thousands of times:
There are several layouts you can use, examples include:
- Text answers
- Image answers
- Introduction image/video
If you’re creating a fun quiz, such as the one displayed above, using images in the answer is helpful.
For a more serious quiz, such as one you’re distributing to job candidates, sticking to text is the way to go. Here’s an example of this:
A personality quiz can be adapted to suit your specific situation. Don’t be shy about thinking outside the box, experimenting with several types of personality quizzes, and tracking results to see which one best resonates with your audience.
2. Scored Quiz
A scored quiz, also known as a tally quiz, is commonly used in both online applications.
Each question is assigned a point value. Upon completion, your total score is tallied with your outcome based on the final number.
There are many forms of scored quizzes, with IQ test among the most common. These are designed to test a person’s knowledge of a specific topic.
The creation of a successful scored quiz is based on your ability to do the following:
- Set a goal (such as measuring a person’s knowledge of a subject)
- Create a list of questions associated with the goal
- Assign a point value to each answer
- Create a table for judging results, based on the final point tally
Scored quizzes are among the most powerful, as the respondent is guaranteed to receive something in return for their time.
3. Multiple Choice Quiz
You’re probably familiar with multiple choice (also known as assessment) quizzes from your time in school.
You’re presented with a question and a set of answers. Every question has one right answer, with the outcome based on the number of correct answers.
Here’s an example of a multiple choice quiz designed to test a person’s knowledge of digital marketing.
This is the perfect example of a multiple choice question. Take special note of:
- The manner in which the question is presented (it’s clear and concise)
- The inclusion of four possible answers (not too few or too many)
- The inclusion of an “All of the above” answer
You can use a multiple choice quiz in many ways, but they’re often best in professional and educational applications.
4. Yes or No Quiz
This is the simplest type of assessment based quiz. While it’s similar in some ways to a multiple choice quiz, there are only two answers to choose from:
It’s a concise and efficient way to judge a person’s knowledge on a subject or receive feedback. Here are some example questions you could use in a yes or no quiz to receive feedback after a company presentation:
- Did you understand the primary purpose of the presentation?
- Were you bored at any time during the presentation?
- Did you learn everything you were expecting?
- Were there times during the presentation when you were confused?
- Did you find yourself able to easily identify with the information?
You can also use yes or no questions to create a fun, engaging quiz that you share on your website or via social media. For instance, if you manage a travel brand, these questions could make up a quiz:
- Is this a picture of New York City?
- Is the Statue of Liberty located in New York City?
- Does New York City have more than five million residents?
- Is New Your City known as the city that never sleeps?
A person who answers them all correctly is a New York City expert. Conversely, a person who only answers one or two correctly needs to bone up on their knowledge of the United States’ most populated city.
5. Trivia Quiz
Let’s go through the steps of creating this type of quiz to better understand what it entails. Here’s a sample trivia quiz titled “Can You Guess The Celebrity From Their Original Name?”
The first thing you need to do is create a clear title and description:
From there, add questions and answers to measure the knowledge of the respondent. Your questions will look something like this:
At the end of the quiz, the results look something like this:
The key to success with a trivia quiz is to keep the respondent engaged. You can do this with interesting questions, thought provoking choices, and the use of high quality images.
Trivia quizzes are among the most commonly shared, so don’t hesitate to use them as part of your content marketing strategy. As your quiz spreads, so does your brand.
6. True or False Quiz
In the same manner as a yes or no quiz, a true or false quiz only has one answer. Not only does this make it easy to create, but it’s simplified for the good of the respondent.
As one of the quickest types of quizzes to create, these are commonly used in a variety of applications. Here are some example titles for a true or false quiz:
- True or False Questions to Decide if You Understand Your Employee Handbook
- True or False? A Quiz to Measure Your Knowledge of Marketing
- True or False Questions to Test Your Knowledge of Superheroes
Continuing with the first example, here are five true or false questions you could ask:
- You’re permitted to take off work without calling your supervisor
- You have an unlimited number of vacation days
- There is a digital version of the handbook available online
- There was a section detailing what you can and can’t do in regards to technology and privacy
- The company is required to provide abide by the Family Medical Leave Act (FMLA)
If a new hire receives a perfect score, you can assume that they read the employee handbook and understand the finer details.
Conversely, if they miss even one question, you may want to send them back to the beginning to try again.
There is no gray area with a true and false quiz. There’s one right answer and one wrong answer. This makes it easy to administer and grade.
A poll is an interactive quiz that allows you to collect a wide range of information from your target audience.
Here’s an example of a poll:
The key to success is providing the audience with enough choices to ensure that it suits their situation.
Sticking with the above example, there are eight possible answers to the question of “what is your biggest expense”.
But imagine if there were only three choices. Some people would be able to answer, but others would find that the poll doesn’t really pertain to them. Therefore, they’re less likely to proceed.
With Opinion Stage, you can also allow the respondent to provide more than one answer. This is helpful in the case that someone may not be able to make a final determination, such as if their mortgage and student loans are the same expense.
Upon completion of the poll, you can check your statistics for the following:
- Result report
- Responses report
8. Knowledge Tests
A knowledge test is one in which each question has a correct answer. It’s among the most formal types of test, and in many ways similar to what you would experience in an educational setting.
The goal of a knowledge test is to test a person’s knowledge on a particular subject, such as:
- online marketing
- 90’s sitcoms
- US history
Here are two screenshots from an example knowledge test:
You can include as many questions as you want, but don’t go overboard. Aim for five to 10 questions, as this gives you the opportunity to gather the appropriate information, without scaring anyone away.
It’s not the same as a traditional quiz – like those detailed above – as a survey is designed to gather feedback or lead the user to an outcome based on answer (known as skip logic).
However, depending on the way you format the survey, it can take on a “quiz-like” form.
Here’s an example of a survey titled “What are you looking for in a team collaboration tool?”
The most powerful feature of a survey is skip logic. With this, you can display questions based on the respondent’s answers.
For example, if person A states that they’ve been an employee of your company for 5+ years, you can provide one set of questions.
If person B states that they’ve been an employee for less than one year, you can provide an entirely different set of questions.
This feature of a survey allows you to collect more detailed, accurate, and useful information. Depending on what you’re trying to accomplish, you can use the answers from the survey to create and administer a more traditional quiz.
So, there you have it. There’s no more guesswork about the types of quizzes available to you and how to use each one to your advantage.
If you’re ready to create your first quiz, Opinion Stage can get you up and running within a matter of minutes!