Free Kahoot-Style Quiz Maker

Make a Kahoot-style quiz in minutes, from trivia to personality quizzes, and add it to your website. Marketers use quizzes to turn the traffic they already have into more leads and sales. Publishers use them to keep readers engaged and coming back. Start from a template or let AI draft it for you, even on the free plan.

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  • βœ“ Free to use
  • βœ“ No credit card needed

Trusted by 100,000+ teams and brands, including

How to Make a Kahoot-Style Quiz in 4 Steps

Going from a blank page to a live quiz takes minutes. Here’s how it works.

1. Pick your starting point

Start by creating a quiz. First, choose how you want to start: from scratch, from a template, or with AI drafting the quiz from your topic. Then choose the type of quiz that fits your goal. A trivia or knowledge quiz gets people playing, a personality quiz gets people sharing their result, and a product recommendation quiz helps buyers find the right fit.

2. Add your questions

Mix multiple choice, true or false, and image questions. Add images or video to the answer options, not just the question, so every question feels like part of the game. Set the correct answers and scores, and the quiz grades itself.

3. Make it yours

Match your brand colors and fonts. Use skip logic so each person gets questions that fit their earlier answers. If you want leads, add a lead form at the results step.

4. Publish & follow up

Embed your quiz on WordPress, Squarespace or Wix, or share a link in your emails and social posts. New leads go straight to your CRM or email tool. You can connect through native integrations like Mailchimp, or through Zapier or webhooks.

Try this Opinion Stage quiz

What a Kahoot-Style Quiz Does for Marketers

A quiz gives visitors a fun reason to stay on your site, answer a few questions, and take the next step with you.

Turn Quiz Takers Into Leads πŸ“©

People see their result first, so leaving an email feels like a fair exchange. That’s why lead generation quizzes get up to 5X more leads than regular lead forms. Every lead arrives with their answers attached, so your follow-up can be specific instead of generic.

See how lead quizzes work.

Example of an Opinion Stage lead generation quiz with image-based answers, a form to collect contact details, and a personalized result.
Skincare product recommendation quiz showing a start screen and a question about skin type with multiple-choice answers.

Point Buyers to the Right Product πŸ›’

Not every shopper knows what they need. A few quick questions can match each person to the product that suits them, based on their answers rather than guesswork. It feels like help, not a sales pitch.

Explore product recommendation quizzes.

Learn What Your Audience Wants 🎯

Every answer tells you something. You learn what people prefer, what holds them back and what they’re curious about. Use that to sharpen your messaging and offers for the next campaign.

See more ways marketers use quizzes and polls.

Opinion Stage analytics dashboard showing usage stats with views, responses, and leads, alongside visual poll results displayed in a pie chart and bar graph.

What a Kahoot-Style Quiz Does for Publishers

Trivia and knowledge quizzes give readers something to do on the page, not just something to read.

Personality quiz with a lead form, used by a marketer to capture leads

Keep Readers on the Page Longer πŸ“ˆ

A quiz in the middle of an article gives readers a reason to stay and play to the end. Readers who stick around see more of your content, which means more pageviews and more value from the ads already on your site.

Bring Readers Back for More πŸ”

Give readers something to look forward to, like a weekly news quiz or a trivia series. Invite players to join your email list so they hear about the next quiz first, and turn one-time visitors into regular readers.

See how publishers use quizzes and polls.

Screenshot of two Opinion Stage knowledge quiz questions. The first quiz, titled "Are You the Ruler of the Animal Kingdom?" features a lion in a savanna landscape with a "Start" button. The second quiz question asks about the only bird that can fly backwards, shown with multiple-choice image options.

Make Quizzes That Look Great & Get Results

Everything you need to make a quiz that looks good, feels personal, and shows you what’s working.

Visual From the First Question

Open with a cover image that makes people curious. Add images, GIFs, and videos to the questions and answers, and choose a layout and color theme that fits your topic. The quiz will always look great both on mobile and desktop.

A Path That Fits Each Person

Skip logic shows each person the next question that makes sense for them. Scored quizzes grade themselves. Personality quizzes let you decide how many points each answer gives toward each result, so outcomes feel accurate.

Results You Can Act On

See how people answered, where they dropped off, and how many finished. Get an email for every new submission, and export your data whenever you need it.

What You Get on the Free Plan

You can build and publish a Kahoot-style quiz without paying. The free plan includes AI quiz drafting and templates. You can embed your quiz on your site or share it by link, and commercial use is allowed, so you can use it for your business from day one.

Test your quiz on the free plan, and upgrade when you need to. Compare plans on the pricing page.

5 Tips for a Kahoot-Style Quiz People Actually Want to Answer

1. Choose Images That Help, Not Hint

Images keep people playing, but they can also give the game away. Pick images that illustrate the question without revealing the answer. In a personality quiz, make sure no option looks more appealing than the rest. Stick to one style throughout, either all photos or all illustrations, and choose bright, clear images over busy ones.

2. Skip the Trick Questions

A good quiz feels like a fair challenge, not a trap. Ask one thing at a time, use plain language, and make each answer option clearly different from the others. People who feel tricked rarely finish, and they don’t share their result.

3. Keep It Light

Even a quiz about a serious topic can have a friendly tone. You don’t need to be goofy. A playful answer option or a well-chosen GIF is enough to make the quiz feel like a conversation instead of a test, and that’s what keeps people going to the last question.

4. Write Believable Wrong Answers

If the right answer is the longest or the most detailed, people will spot it. Keep all options similar in length, style and format, so getting it right takes real knowledge. That’s what makes a high score feel earned, and it makes people more likely to share it.

5. Test It Before You Share It

Ask a colleague to take the quiz first. Questions that seem obvious to you may confuse someone else. Once it’s live, add a final question asking people what they thought, so the next quiz is even better.

What Marketers and Publishers Say About Opinion Stage

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With Opinion Stage we can create beautiful and on-brand content in an easy, collaborative fashion.
Stasia Kehoe
Marketing Copywriter at Zulily
Opinion Stage is the best quiz tool I’ve used. It’s feature-rich, easy to use, and the content looks great.
John Dykstra
Founder, Fat Stacks
These quizzes allow us to tackle a variety of topics in a fun and easily consumed way that is great to share on social media.
Jessica de Bruyn
Editor & Writer at True Imaginary
  • 3B+ Questions answered
  • 20M+ Leads captured
  • 10+ Years of results
  • 40+ Languages

Kahoot-Style Quiz FAQs

Is there a free Kahoot-style quiz maker?

Yes. Opinion Stage’s Quiz Maker has a free plan. You can build trivia, knowledge and personality quizzes on it, draft them with AI, and embed them on your website. The free plan allows commercial use, and you can upgrade when you need to.

Can I make a Kahoot-style quiz without a Kahoot account?

Yes. Opinion Stage is a separate quiz maker, so all you need is a free Opinion Stage account. Start from a template or an AI draft, then publish the quiz on your site or share it with a link.

Can I embed a Kahoot-style quiz on my website?

Yes. You can embed Opinion Stage quizzes on WordPress, Squarespace, Wix and most other websites with an embed code, or share them with a link. See how to add a quiz to WordPress.

Can a Kahoot-style quiz generate leads?

Yes. Add a lead form at the results step, and people share their details to see their result. Lead generation quizzes get up to 5X more leads than regular lead forms. Leads go to your CRM or email tool through native integrations such as Mailchimp, or through Zapier or webhooks.

Make Your First Quiz in Minutes