White Label Quiz Maker for Marketers & Agencies

Create quizzes and polls people actually want to answer, for your brand or your client’s, with no Opinion Stage logo. Marketers and agencies use them to turn the traffic they already have into more leads and sales, up to 5X more than regular lead forms. Publishers use them to keep readers engaged without a third-party logo on the page. White labeling is available on the Business plan.

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  • ✓ Free to use
  • ✓ No credit card needed

Trusted by 100,000+ teams and brands, including

Your Brand on Every Quiz & Poll

White labeling removes the builder’s branding, so people only see your brand. No developer needed.

What White Labeling Means

A white label quiz lets you create a more branded experience, so your quiz feels like a natural part of your website rather than a third-party tool. In Opinion Stage, you can remove the Opinion Stage link from the bottom of the quiz with a single setting and add your own logo instead. This helps keep your brand front and center while giving participants a more consistent experience from start to finish.

Opinion Stage branded knowledge quiz featuring fruit imagery and a “Start” button.
Personality quiz with a lead form, used by a marketer to capture leads

Built for Agencies Running Quizzes for Clients

Build each client’s quiz with their logo, colors, and images, and embed it on their WordPress, Squarespace, Wix, or Shopify site. New leads go straight to the client’s CRM or email tool through native integrations like Salesforce and Mailchimp, or through Zapier or webhooks. The client’s audience only sees the client’s brand.

Learn how lead generation quizzes work.

Match the Look of Any Site

Choose theme colors, add your logo and images, and pick a layout that fits the page, including image and video layouts. For full control, you can change any design element with CSS. The quiz looks like part of the site, not an add-on.

Skincare quiz asking for an email before showing the result

How to White Label a Quiz

It takes a few minutes and one setting. Here’s how.

1. Create your quiz

Start by creating a quiz from a template, or let AI draft it for you.

Opinion Stage quiz builder showing a skincare routine personality quiz with its questions and cover

2. Remove Opinion Stage branding

Open your quiz’s Settings and turn on Remove Opinion Stage branding.

“Remove Opinion Stage branding” toggle turned on in the quiz Settings tab

3. Add your logo and brand colors

Create a theme by clicking on Design and then +. Choose your brand colors and upload your logo by clicking Upload. For full control, use CSS override in the same tab to change any element of the quiz design, from fonts and spacing to buttons and layout.

Quiz Design tab with brand color settings and a logo Upload button

4. Embed it or share the link

Click on Share, located at the top of your screen, and choose how you want to share your quiz. You can add the quiz to your site or share it via a link. Your brand stays front and center either way.

Opinion Stage Share tab showing the WordPress embed shortcode and other sharing options

White Label Polls for Publishers & Brands

The same setting works for polls. Publishers can embed polls in their articles with the site’s own colors and no third-party logo, so readers stay focused on the story and keep engaging with the site. Brands can run polls on their site or in campaigns that look like their own content. Explore the Poll Maker.

Example: A Lead Quiz in a Client’s Brand

Imagine an agency running lead generation for a local gym. Here’s how it could set up a white label quiz for its client.

  1. Build the quiz: a quiz called “Which membership fits your goals?” with three possible results.
  2. Brand it for the client: turn off Opinion Stage branding, then add the gym’s logo, colors, and photos.
  3. Capture leads: add a lead form before the result, so visitors enter their email to see their match.
  4. Embed and connect: place the quiz on the gym’s WordPress site and send leads to the gym’s Mailchimp account, tagged by result.

The gym gets more qualified leads in its own brand. The agency gets a repeatable setup it can reuse for its next client.

Try this Opinion Stage quiz

What Marketers and Publishers Say About Opinion Stage

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With Opinion Stage we can create beautiful and on-brand content in an easy, collaborative fashion.
Stasia Kehoe
Marketing Copywriter at Zulily
Opinion Stage is the best quiz tool I’ve used. It’s feature-rich, easy to use, and the content looks great.
John Dykstra
Founder, Fat Stacks
These quizzes allow us to tackle a variety of topics in a fun and easily consumed way that is great to share on social media.
Jessica de Bruyn
Editor & Writer at True Imaginary
  • 3B+ Questions answered
  • 20M+ Leads captured
  • 10+ Years of results
  • 40+ Languages

White Label Quiz Maker FAQs

Who offers white-label quiz software for marketing agencies?

Opinion Stage lets agencies remove its branding from quizzes and polls and add a client’s logo, colors and images instead. Agencies can embed the quizzes on client websites and send leads to each client’s CRM or email tool. White labeling is available on the Business plan.

Where can I make marketing quizzes without the quiz builder's branding?

With Opinion Stage, you turn on Remove Opinion Stage branding in a quiz’s settings, and the quiz shows only your brand.

Is there a poll maker with customizable branding?

Yes. Opinion Stage polls let you set your own colors, logo and images, and remove Opinion Stage branding on the Business plan. See the Poll Maker.

Can publishers add polls to their site without distracting branding?

Yes. Publishers can embed white label polls and quizzes in their articles in the site’s own look, so readers stay engaged with the content instead of a third-party logo.

How can a media team build quizzes in a sponsor's or partner's branding?

Create the quiz with the partner’s logo, colors and images, choose a layout that fits the article, and remove Opinion Stage branding. You can then embed it on your site or share it as a link.

Which Opinion Stage plan includes white labeling?

White labeling is available on the Business plan.

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