To create a Facebook quiz follow these instructions
1) Create a Facebook quiz using the quiz creation form
2) Locate the quiz in the item dashboard
3) Click the “Share & Embed” button, and then the “Link” tab
4) Copy the link and paste it into your Facebook page or stream
Types of Facebook Quizzes
You can create many different types of social media quizzes, all based on the following two main types
Trivia / Knowledge Facebook Quizzes
Trivia quizzes present the user with multiple questions that have correct/incorrect answers or assign different points to answers. At the end of the quiz the user is presented with a result, he can then share on Facebook. With this format, you can create trivia quizzes, knowledge quizzes, score quizzes, assessments, and more. For more information on creating this type of Facebook quiz, refer to the trivia quiz product page.
Following is a live example of a knowledge quiz, try it out:
Want to see more Facebook trivia Quiz Templates? Click here
Personality Facebook Quizzes
Personality quizzes are quizzes in which users answer a series of close-ended questions, and based on their answers offered an outcome. With this format, you can create personality quizzes, outcome quizzes, product/service selectors, and more. For more information on creating these types of Facebook quizzes, refer to the personality quiz product page.
Following is a live example of a personality quiz, try it out:
Want to see more Facebook Personality Quiz Templates? Click here
Top Reasons to Create a Quiz
Quizzes are a great way to boost engagement on your blog content. Users tend to spend a lot of time filling online quizzes. The time they spend on the quiz content is also quality time since users tend to be focused on the quiz and the messages it displays.
Drive traffic from social shares
Quizzes are one of the most shared types of content in social media in general and on Facebook in specific. Plan the quiz so that the result users get is highly shareable on social media. There are different motivations to share quiz content. One motivation to share a result that says something nice on the person that shared it. For example, a good score on a trivia quiz, or a favorable personality on a personality quiz. Humour can be a strong motivation to share. If a user gets a funny or unexpected result, they will tend to share it. Both trivia and personality type quizzes work really well for driving traffic.
You can generate leads for your marketing efforts by integrating a contact form inside the Facebook quiz. The contact form will be displayed just before the user can view the results of the quiz. The fact that the user is highly involved in the online quiz content will increase the chance of him leaving contact information. You can expect up to 500% more leads when integrating a lead form in an online quiz when compared to stand-alone forms. The leads you gather will also be highly qualified leads since you will be able to gather leads that are associated with the answers the participants gave in the quiz. For qualifying leads, we usually recommend using the personality quiz type. Once you have the lead machine going, power it with a Facebook ad that is focused on generating leads to your business.
If you are selling a product or service on your site, you can use the Facebook quiz to create a product selector that will offer the users the product/service that fits them the most based on their answers. You can ask questions such as what is your budget or what feature is more important to you and fit a product accordingly in the results they get. You can use different logics such as skip logic, and scoring logic to verify the quiz offers the optimal result to the user. At the end of the quiz, you can either include a call to action button or automatically redirect the user to the relevant page to complete the purchase.
Generate ad revenue
Quizzes generate high levels of user engagement. Therefore, integrating ads inside or around the quizzes will generate high levels of engagement in your ads as well. Ads integrated into quizzes get up to 3 times higher CTR’s than ads integrated into static content. Creating a quiz section on your site focused on quizzes and promoting it in Facebook is a great way to boost your ad revenue.
Learning about your audience with Surveys is sometimes difficult. It is hard to get users to fill in surveys and to rely on their answers with incentivized surveys. An alternative approach is to use quizzes for market research. While users are having fun you can learn a lot about them. You can expect both to get more submissions in fun quizzes and more authentic answers. For example, let’s say you sell food products and would like to learn about your audience. One way would be to ask them questions directly in a survey. An alternative way would be to create a fun quiz with a title such as “What type of foodie are you?”. While they answer this quiz you can learn a lot about them (e.g. what is their weekly budget for food, what are there eating out preferences, etc).
Personalized marketing will get more of your users to convert, whatever your objective is. Use quizzes to learn who the user is and offer him your services/products based on who they are and their preferences.
Educate your audience
Trivia Quizzes are a great way to educate your audience since they are highly engaging and memorable. Send Facebook quizzes of this type to your Facebook channel challenging their knowledge. You can either give them a score only at the end of the quiz or notify them of correct/incorrect answers after each question.
How to add a quiz to a Facebook page
There are a lot of advantages to running your quiz on a page on your own site or running it on an optimized landing page in the Opinion Stage site and then sharing it to Facebook. It is often the preferred method since it works great both in desktop and mobile and leaves you more control over the surrounding of the quiz. However, you may prefer adding it directly to your Facebook page. To add a quiz to a Facebook page, use the FREE Static HTML: iframe tabs Facebook application. After copying the quiz embed code from the opinion stage dashboard, paste it into the Facebook page tab using the static HTML application.
Best practices for creating Facebook Quizzes
Select a good quiz title
The question is probably the one single most important part of a quiz. Select an engaging and appealing question that arouses curiosity
Don’t make it too long
Make your quiz long enough to be effective, but not too long. We usually recommend to include between 5 and 15 questions in the quiz.
Add visuals to the quiz
Images and videos make your quiz successful. They grab attention faster and encourage users to take part in the quiz
Promote social sharing
Add an explicit call to action to your users to share the quiz after it is completed. You can allow them to optionally share the score or result they got in the quiz
Keep the quiz result positive
Users like to get positive feedback, so even if they didn’t get a lot of the questions correct, or got a result that might not be viewed as favorable, keep a positive tone
Whenever possible, try to add humor to the questions and results, that always improves the chances the Facebook quiz will be shared
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