Follow These Steps to Make and Share a Reddit Survey:
- Create a Reddit survey using the creation form on Opinion Stage.
- Locate your survey in the dashboard area.
- Click the “Embed & Share” button, and then the “Link” tab.
- Copy the link and paste it into your Reddit post in a Subreddit targeting your audience
Here is an example of a Reddit survey created with Opinion Stage:
Tips for Creating a Survey on Reddit
Define a Goal
The key to a good survey is having a clear goal. Make sure you know what you want to achieve, which questions you need to ask to achieve it, and who you should target with your questions in order to get the most relevant answers. Once your goals are clear, creating and promoting your survey correctly will be much easier.
Ensure Your Questions Are Understandable
It’s important that the majority of users understand your questions, so check them for clarity and readability before you post your survey link. Whether you’re targeting adults or a younger age range, make sure every question is simple enough to understand at first glance.
Make It Conversational
Reddit has been around since 2005 and is still gaining popularity. In fact, in 2021 Reddit exceeded 430 million monthly active users, which is a 30.3% increase from 2020.
Unlike other social networks and apps, it looks a lot like an old-school forum, has a unique culture, and has a bit of an underground community vibe.
So, when writing your survey, try to think like community members, not like social media marketers or academic researchers. Keep your tone friendly, neutral, and conversational.
Keep It Short and Sweet
Your potential respondents may encounter your survey on their laptops during a workday or on the mobile app while commuting. In any case, they’re likely to have other things to do.
This means that too many questions and content may hurt your response rate. Try to limit yourself to a 5-minute survey and only ask what you really need to know. Check out our survey templates for some ideas and examples.
Use a Mix of Closed-Ended and Open-Ended Questions
Closed-ended questions make it easy for your target audience to answer and for you to compare data. Open-ended questions can give you a better understanding of your respondents’ thoughts and help you discover new things. But they’re more challenging to answer and quantify.
In most surveys, it’s a good idea to combine both. Just be sure to create a gradual question path that encourages respondents to stay the course.
A quick tip: Leave personal questions for last, for example, requesting an email address, or demographic data. People will trust you more easily with this information after investing some time and thought in your survey.
Frequently Asked Questions
To get the most survey responses, completions, and active engagement rates from your target audience, post to popular Subreddits with interesting content for readers and lots of traffic.
On the other hand, posting to niche Subreddits that are relevant to your survey topic is also effective. There you are likely to find people who are actively involved in your subject matter.
Response rates to your survey depend on the following factors:
1. The quality of your content
2. How engaging your survey is
3. Whether you’re reaching your target audience.
Use the tips above to create custom surveys with a range of relevant questions, and make sure you access niche communities through notable Subreddits.
Additionally, if you use our survey maker, the Opinion Stage analytics report page will let you access user behavior and result reports of previous and running surveys. This will allow you to review and improve your content in real-time to maximize engagement.
For example, by looking at the drop-off rate graph you will be able to see if there is any question that’s scaring people off or confusing them and change the wording or move it to a different section of your survey.
Subreddits cover different topics, from popular content like Coronavirus news and Super Bowl fandom to niche subjects like guilty-pleasure music. There isn’t one Subreddit that is best for surveys because it depends on the sample group you’re targeting and your research area.
Generally, though, a great Subreddit for surveys is one with lots of traffic and active users. News-related Subreddits are often very active, work-related ones are too, as are Subreddits about very specific interests, for example, a certain podcast or series.
Just like all other social media platforms, you’ll need to do some research to make the best of it. Here’s a list of notable Subreddits to get you started. It includes some niche communities you could use to target survey respondents.
Keep in mind though, that each Subreddit has its own rules. So before you post anything read the sidebar and pinned posts to make sure you’re not crossing any lines.