Best Online Quiz Maker (2026): Compare the Top Quiz Tools

1. Opinion Stage – Built for Marketers and Publishers Who Want Quizzes and Polls Live Fast

Opinion Stage helps marketers capture leads and recommend products, and helps publishers keep readers engaged, with quizzes and polls people actually want to answer. Lead generation quizzes built with Opinion Stage can capture up to 5X more leads than regular lead forms (internal Opinion Stage data).

You can be live in minutes: start from a template or let AI draft the quiz, then embed it on your website, WordPress, or Shopify, or share a link. It supports personality, knowledge, and product recommendation quizzes, plus polls, and every lead arrives with its answers attached so you can segment and follow up. Responses reach your email and CRM tools through native integrations, Zapier, or webhooks.

For publishers: publishers use Opinion Stage to keep readers engaged and coming back. Quizzes and polls live in one tool, embed in articles and newsletters, and editorial teams can launch in minutes with templates and AI drafting. In our internal data, up to 80% of people who see an interactive poll or quiz in their feed click on it. Enterprise adds unlimited responses, unlimited users, a dedicated success manager, white labeling, and 40+ languages. See our Riddle comparison.

“I have a beauty business, and the quiz option let me create a quiz for potential customers to find their skin type and the most suitable products for them. It’s easy to use and set up, and the support from the developers is outstanding. This plugin for my WordPress site has definitely brought in a lot of new customers.” – Michelle G., G2 Review

“It’s so user-friendly, and the amount of editable options is incredible. Overall extremely well-made.” – Sydney C., G2 Review

Common use cases:

• Grow email lists with quizzes that encourage sign-ups
• Guide buyers to the right products with personalized recommendations
• Increase engagement on your site with interactive content that keeps visitors involved
• Collect insights to better understand audience preferences and intent

Pros:

• AI drafting and ready-made templates
• Live in minutes, no developer needed
• Unlimited quizzes and questions on every plan
• Personality, knowledge, and product recommendation quizzes, plus polls
• Email and CRM tools via native integrations, Zapier, or webhooks
• Drop-off report and conversion tracking on the Business plan
• Free plan to test before you scale
• Priority chat support and an onboarding call from the Pro plan

Cons:

• Free plan is limited to 25 responses a month (Opinion Stage meters responses, not quizzes)
• Removing Opinion Stage branding requires the Business plan
• Signup is required before you can use the tool

Best integrations: Mailchimp, Zapier, Webhooks, WordPress, Shopify, Wix, Squarespace. Rated 4.8/5 on G2. Pricing: free forever plan; see Opinion Stage pricing.

2. Interact – Built for Solo List-Builders Running Quiz Funnels

Interact is a quiz-only lead generation platform focused on email list growth. You set up outcomes and lead capture, then send results to your email platform. It has native integrations with many email tools, and a limited free plan that doesn’t include integrations.

The builder has more settings to configure, which feels natural if you have run quiz funnels or email campaigns before. If your main goal is structured quizzes for email collection, Interact is a solid fit. If you also want polls, no cap on the number of quizzes, or a faster setup, a broader tool may fit better. For the details, see our Interact vs Opinion Stage comparison.

Pros:

• Detailed outcome controls
• Send quiz takers to custom landing pages after completion
• Native integrations with many email platforms

Cons:

• Quizzes only (no polls, surveys, or standalone forms)
• Paid plans cap both monthly email leads and the number of quizzes
• Interact branding stays on lower paid tiers

Best integrations: Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Kit. Pricing: see Interact’s pricing page.

3. involve.me – Built for Marketers Who Want a Full Funnel Builder

involve.me builds full lead funnels (quizzes, forms, and calculators) with built-in CRM and email automation, so follow-up can live in the same tool. That is a good fit if you want one system for the whole funnel.

It is also more to configure than a quiz-first tool. If you already have a CRM and an email platform and just want quizzes and polls on the traffic you already have, a lighter tool is usually faster to launch.

Pros:

• Built-in CRM and email automation
• Funnels beyond quizzes, including calculators and forms

Cons:

• A heavier funnel builder with more to set up
• Plans cap submissions and funnels, and the free plan is limited

Pricing: see involve.me’s pricing page.

4. Typeform – Built for Design-Led Forms and Surveys

Typeform is known for its clean design and one-question-at-a-time format. It’s widely used for surveys, signup forms, and polished data collection where presentation and simplicity matter. The interface is intuitive, and the templates make it easy to get something live quickly.

That said, Typeform is fundamentally a form builder. You can create quizzes, but advanced outcome logic, product recommendation flows, and deeper segmentation take more setup. If your priority is beautifully designed surveys and forms, Typeform is a strong option. If you’re building quizzes around segmentation, personalization, and measurable marketing outcomes, a quiz-first tool may fit better. For a side-by-side, see our Opinion Stage vs Typeform comparison.

Pros:

• Easy-to-use interface
• Easy to share survey results
• Good AI creation option
• Integrates with a wide range of tools

Cons:

• Free plan is capped at 10 responses a month across the whole account
• Paid plans meter monthly responses account-wide, so costs rise as a campaign takes off
• One generic form builder for everything, rather than purpose-built builders for personality, recommendation, and trivia quizzes

Best integrations: Slack, HubSpot, Salesforce. Pricing: see Typeform’s pricing page.

5. Outgrow – Built for Calculators and Interactive Lead Magnets

Outgrow builds quizzes, calculators, chatbots, and recommendation tools that capture and qualify leads. It is strongest when the calculator is the lead magnet: ROI estimators, pricing calculators, and buyer assessments. It covers more formats than a quiz-first tool, which also means more to configure.

It has no free plan; testing quizzes and calculators starts with a 7-day trial. If your lead magnet is a quiz or poll on the traffic you already have, a quiz-first tool is usually faster to launch. For a side-by-side, see our Opinion Stage vs Outgrow comparison.

Pros:

• Calculators, quizzes, chatbots, and recommendations in one tool
• Built for qualifying leads
• A wide range of integrations

Cons:

• No free plan, only a 7-day trial
• Plans meter leads per month, content pieces, and seats
• Advanced features and customization sit on higher tiers

Pricing: see Outgrow’s pricing page.

6. Riddle – Built for Publishers Who Want a Broad Range of Content Formats

Riddle is an established platform for publishers, broadcasters, and media brands, with a wide range of content types and a track record on high-traffic sites. It is a bigger platform: more to learn and configure, and its entry pricing sits above lighter quiz-and-poll tools.

It is a good fit if your editorial team wants the broadest format library and can run a heavier platform. If you want quizzes and polls live fast with a lighter setup, see our Riddle comparison.

Pros:

• Wide range of content types
• Built for high-traffic media sites
• Unlimited usage on paid plans

Cons:

• A heavier platform with more to configure
• Higher entry price than lighter quiz-and-poll tools

Pricing: see Riddle’s pricing page.

7. Kahoot – Built for Live, Game-Based Quizzes

Kahoot is best known for fast-paced, game-style quizzes played live, with timers and leaderboards. It suits classrooms, workshops, and team meetings. Choose it for live, competitive sessions. Look elsewhere for self-paced quizzes people complete on their own, or for lead capture and result pages. See our Kahoot alternatives guide.

Pricing: see Kahoot’s pricing page.

8. Quizlet – Built for Studying and Exam Prep

Quizlet is built for studying: flashcards, practice tests, and learning modes, plus AI features that turn notes into study sets. Choose it for memorization and exam prep. Look elsewhere for lead capture, personality-style results, or product recommendations.

Pricing: see Quizlet’s pricing page.

9. ProProfs Quiz Maker – Built for Assessments and Training

ProProfs is designed for assessments, training, and hiring, with automated grading, question randomization, proctoring, and certifications. It also supports personality quizzes and email and CRM integrations, but the experience leans toward testing rather than marketing campaigns. Choose it for employee training, compliance testing, and structured evaluations

Pricing: see ProProfs’ pricing page.

10. Google Forms – Built for Free, Collaborative Forms Inside Google Workspace

Google Forms is a simple interface for creating quizzes, surveys, and forms. It works best for internal training, employee feedback, and quick questionnaires where speed and collaboration matter more than design or personalization. A quiz takes minutes to put together, and several people can edit the same form in real time.

It starts to feel limited for marketing. You can collect email addresses, but lead capture isn’t built around segmentation, and there is no structured way to tie answers to personalized results or product recommendations. For more, see our Google Forms vs Opinion Stage comparison.

Pros:

• Real-time collaboration inside Google Workspace
• Unlimited quiz and form creation
• Free to use

Cons:

• Limited design control compared with dedicated quiz tools
• No score-based outcomes or personality results
• No dynamic result pages: you can’t show different results based on answers or scores

Best integrations: Google Sheets, Google Drive, Google Classroom.

Pricing: free/

Wrapping Up

So, which quiz maker is right for you? It depends on how you work:

• Choose Opinion Stage if you want quizzes and polls people actually want to answer: as a marketer for generating more leads and sales; as a publisher, to keep readers engaged and coming back. Lead generation quizzes can capture up to 5X more leads than regular lead forms (internal data), and you can be live in minutes with AI drafting and templates.
• Choose Interact if you’re a solo list-builder who wants a quiz-only funnel tool with deep email integrations. See the Interact comparison.
• Choose involve.me if you want one system for the whole funnel, with built-in CRM and email automation.
• Choose Typeform if design-led forms and surveys matter more than quiz logic. See the Typeform comparison.
• Choose Outgrow if your lead magnet is a calculator or an assessment. See the Outgrow comparison.
• Choose Riddle if you’re a publisher who wants the broadest range of content formats and can run a heavier platform. See the Riddle comparison.
• For classrooms, study, and assessments, use Kahoot for live sessions, Quizlet for studying, or ProProfs for assessments and training. For free, simple quizzes, use Google Forms.

Most of these tools have a free plan or a trial, so you can test one on a real campaign before you commit.