Best Online Quiz Maker (2026): Compare the Top Quiz Tools

1. Opinion Stage – Built for Marketers & Publishers Who Want Quizzes & Polls Live Fast

Opinion Stage is a quiz maker that helps marketers generate leads, promote products, and engage their audiences, while helping publishers increase engagement on their websites. With quizzes and polls, you can give people a reason to interact with your content and learn something useful about their interests and preferences. In the past 10+ years, Opinion Stage quizzes and polls have seen 3B+ questions answered and 20M+ leads captured.

Getting started is simple. Use AI to draft a quiz from a short description, start with a template, or build your own. Then embed it on your website or share it with a link. Opinion Stage works with WordPress, Squarespace, Wix, and Shopify.

For marketers: Use quizzes to capture leads, recommend relevant products, and learn what potential customers are looking for. Lead generation quizzes have captured up to 5X more leads than regular lead forms, based on internal Opinion Stage data. You can also pass quiz answers along with each lead, making it easier to tailor follow-up emails to their interests and needs.

For publishers: Keep readers engaged and give them a reason to come back with quizzes and polls embedded in your articles and newsletters. Opinion Stage brings both formats together in one tool, so editorial teams can create and publish interactive content in minutes using templates or AI drafting, and embeds stay fast on high-traffic sites. Internal data shows that up to 80% of people who see an interactive poll or quiz in their feed click on it. White labeling is available on the Business plan, and for larger publishing teams, the Enterprise plan adds unlimited responses and users and a dedicated account manager.

“I have a beauty business, and the quiz option let me create a quiz for potential customers to find their skin type and the most suitable products for them. It’s easy to use and set up, and the support from the developers is outstanding. This plugin for my WordPress site has definitely brought in a lot of new customers.” – Michelle G., G2 Review

Common use cases:

🎯 Generate leads: A lead generation quiz asks about people’s needs or preferences and collects their contact details in exchange for personalized results, recommendations, or useful insights.
🛍️ Guide shoppers to the right product: A product recommendation quiz asks a few simple questions and matches each person to what fits them.
✨ Engage people and learn what makes them tick: A fun personality quiz keeps people interested, and their answers show you what they care about.
💡 Educate your audience about your brand: A knowledge quiz teaches people about your products or industry in a way they’ll actually finish.

“It’s so user-friendly, and the amount of editable options is incredible. Overall extremely well-made.” – Sydney C., G2 Review

Pros:

✅ Get started in minutes: Use AI drafting and ready-made templates to create a quiz without needing a developer.

✅ Turn quiz takers into leads: Add a lead form to your quiz so people can share their email to unlock their results.

✅ Get more context with every lead: See each person’s answers alongside their contact details, making it easier to segment your audience and personalize follow-ups.

✅ Create different types of interactive content: Build personality, knowledge, and product recommendation quizzes, plus polls, all in one account.

✅ Show the right questions and results: Use skip logic to change the next question based on earlier answers, and outcome or point logic to decide which result each person sees.

✅ Connect your existing tools: Send leads to Mailchimp and other platforms through native integrations, Zapier, or webhooks.

✅ Create as many quizzes as you need: Pricing is based on responses, not the number of quizzes you create.

✅ Make every quiz feel like your brand: Customize themes and layouts, or use custom CSS for more control over the design.

✅ See where people drop off: Business plan analytics include drop-off reports and conversion tracking to help you spot where quizzes lose participants.

✅ Reach audiences around the world: Create content in 40+ languages, with GDPR and CCPA compliance and accessible embeds that meet WCAG 2.1 AA standards.

✅ Try it before you upgrade: Start with the free plan to explore the platform and see if it fits your needs before moving to a paid plan.

Cons:

❌ The free plan includes 25 responses a month

❌ You need to sign up before you can build a quiz

🛠️ Integrations: Mailchimp, Zapier, Webhooks, WordPress, Squarespace, Wix, Shopify.

⭐ Customer Rating on G2: 4.8/5⭐

💲 Pricing: Free forever plan; for paid plans, see Opinion Stage pricing.

2. involve.me – Built for Marketers Who Want a Full Funnel Builder

involve.me is a funnel builder. Along with quizzes, you can build forms, calculators, and payment pages, then manage leads in its built-in CRM and follow up with its email automation. That makes sense if you want everything in one place. If you already use a CRM and an email platform, it’s more setup than you need for a quiz. If you want quizzes and polls you can launch in minutes, see our Opinion Stage vs involve.me comparison.

Pros:

✅ Built-in CRM and email automation

✅ Quizzes, forms, calculators, and payments in one funnel

✅ AI that drafts funnels from a prompt

Cons:

❌ More setup than a quiz-first tool

❌ Plans limit the number of live funnels; on the Start plan, you can only have 3 live funnels

🛠️ Integrations: Airtable, Brevo, Drip.

⭐ Customer Rating on G2: 4.7/5⭐

💲 See involve.me’s pricing page.

3. Typeform – Built for Design-Led Forms & Surveys

Typeform is a form builder known for its clean, one-question-at-a-time design. It’s a strong choice for surveys, onboarding forms, and applications.

It supports scored and outcome quizzes, but they run on the same logic as its forms, so quizzes with many outcomes take more setup. If the quiz is your main goal, see our Opinion Stage vs Typeform comparison.

Pros:

✅ Clean, one-question-at-a-time design

✅ An easy visual editor, plus AI that drafts forms for you

✅ Response reports that are easy to read and share

Cons:

❌ The Basic plan includes 100 responses a month, and once you hit your limit, your forms go private until the next month or an upgrade

❌ Personality and product recommendation quizzes with many outcomes take manual logic setup

🛠️ Integrations: Slack, HubSpot, Salesforce.

⭐ Customer Rating on G2: 4.5/5⭐

💲 See Typeform’s pricing page.

4. Outgrow – Built for Advanced Calculators & Chatbots

Outgrow is built for advanced calculators: detailed ROI estimates, pricing calculators, and savings tools that help qualify B2B leads. It also has quizzes, chatbots, and recommendation tools. Its free plan covers forms and surveys only, so you’ll need a paid plan or the 7-day trial to try quizzes or calculators. If your lead magnet is a quiz, see our Opinion Stage vs Outgrow comparison.

Pros:

✅ A strong calculator builder for B2B lead magnets

✅ Quizzes, chatbots, and recommendation tools in the same account

✅ Recommendations that can pull products and stock from your store’s catalog

Cons:

❌ Quizzes aren’t included in the free plan

❌ Plans limit leads, content pieces, and seats

🛠️ Integrations: Pardot, Salesforce, Marketo.

⭐ Customer Rating on G2: 4.7/5⭐

💲 See Outgrow’s pricing page.

5. Google Forms – Built for Free, Collaborative Forms Inside Google Workspace

Google Forms is free with a Google account. You can turn any form into a quiz, share the link, and see responses in Google Sheets, and your team can edit it together. It works well for internal training and quick team quizzes.

For marketing, it’s limited. You can show scores right away or after you review answers, and add feedback for right and wrong answers, but people only see a score. There are no personality outcomes, product recommendations, or result pages that change with each person’s answers. See our Google Forms vs Opinion Stage comparison.

Pros:

✅ Quiz mode with score release options and feedback for each answer

✅ Your team can edit together in Google Workspace

✅ Responses go straight to Google Sheets

Cons:

❌ Basic design options

❌ No personalized results or personality outcomes

🛠️ Integrations: Google Sheets, Google Drive, Google Classroom.

⭐ Customer Rating on G2: 4/5⭐

💲 Pricing: Free.

Learn more about Google Forms.

6. AhaSlides – Built for Gamified Quizzes & Training

AhaSlides adds quizzes, polls, word clouds, and Q&A to presentation slides, and it works inside PowerPoint and Google Slides. Participants join from their phone browser with a code or QR code, live or at their own pace. It’s made for workshops, training, and meetings rather than for lead capture on a website.

💲 See AhaSlides’ pricing page.

7. ProProfs Quiz Maker – Built for Assessments & Training

ProProfs is made for assessments. It includes automated grading, timers, randomized questions, proctoring, and certificates, and it’s SCORM-compliant, so quizzes can run inside a learning management system. That makes it a good fit for employee training, compliance checks, and hiring tests.

💲 See ProProfs’ pricing page.

How to Choose the Right Quiz Maker

Think about what you want people to do after they see their quiz result:

• Sign up or buy: Opinion Stage, if you want quizzes and polls on your own site that turn traffic into leads and sales, or keep readers coming back. Outgrow, if your lead magnet is an advanced calculator.
• Go straight into a CRM, all in one tool: involve.me
• Fill out a well-designed form: Typeform
• Learn something or pass a test: Kahoot for live sessions, Quizlet for studying, AhaSlides for presentations, or ProProfs for assessments
• Nothing more, because it’s a quick internal quiz: Google Forms

Before you decide, build the same short quiz in your top two tools. It’s the fastest way to see which one works for you.