LinkedIn Quiz: How to Create a Quiz on LinkedIn

Follow these steps to create a LinkedIn Quiz:

  1. Start by making a quiz 
  2. Locate the quiz you made on the item dashboard.
  3. Click the “Embed & Share” button for the quiz you created, then select the “Link” tab.
  4. Copy the link and paste it on your LinkedIn discussion groups or your page. 
  5. You can also add a link to your quiz in an article via the LinkedIn Publishing Platform.

You’re done!

linkedin quiz logo

Following is an example of a Live example:

Best Practices: How to Create a Quiz on LinkedIn

  1. Keep it short – if possible, try to ask no more than 10 questions in the quiz and keep the questions/answers simple.
  2. Don’t be afraid to be funny – LinkedIn might have a professional crowd, but that doesn’t mean there’s no room for humor on the social network. You can use industry-specific humor to engage your audience.
  3. Address respondents directly – Improve quiz engagement completion rates by addressing your respondents directly. Use the pronoun “you.”

Top 5 Reasons to Create a Quiz on LinkedIn

  1. Generate insights – a quiz offers a quick and simple yet effective way to engage target audiences and gain insights into their purchasing habits and preferences.
  2. Grow your email list – by sharing engaging quizzes on LinkedIn. You can add lead generation forms to your quiz on LinkedIn and gather the information you need.
  3. Drive traffic – adding fun results will encourage your respondents to share the quiz on their social media platforms, which will drive more traffic to your quiz.
  4. Generating leads – using lead forms, you can gather valuable information that you can use to personalize your marketing efforts. Examples of this include your respondents’ first and last names. 
  5. Product selector – after the respondents complete your quiz, you can present personalized offers. You can recommend products or services based on the results of their quiz.

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LinkedIn Quiz: How to Create a Quiz on LinkedIn
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