Best Online Quiz Maker (2026): Compare the Top Quiz Tools

Quiz Makers Compared: Best Tools by Category

Not all quiz makers are built for the same goals. Some tools focus on education and assessments, while others are designed for marketing, engagement, or lead generation. The comparison below highlights the best quiz maker for each category.

1. Opinion Stage – Best for Marketing, Lead Generation & Engagement

Opinion Stage is an online quiz maker explicitly built for marketers and businesses that want to turn traffic into engagement, qualified leads, and sales. It combines an easy-to-use, no-code builder with engagement-first quiz formats designed to outperform traditional forms.

You can go from idea to launch in minutes using AI-assisted quiz creation, 100+ marketing templates, and ready-made logic—without a learning curve.

Why Opinion Stage stands out

Unlike general-purpose quiz tools, Opinion Stage focuses on the quiz experience itself. Quizzes are designed to feel conversational, using a one-question-at-a-time format with skip logic to keep participants engaged and reduce drop-off.

On paid plans, you get full control over branding—including custom themes, fonts, and custom CSS—so quizzes look and feel like a natural part of your website, not a third-party embed.

“It’s so user-friendly, and the amount of editable options is incredible. Overall extremely well-made.” – Sydney C., G2 Review

Common use cases

Opinion Stage works well for a wide range of marketing goals, including:

• Lead generation: Personality quizzes and assessments that grow email lists

• Sales enablement: Product recommendation quizzes that guide buyers to the right products

• Audience engagement: Trivia and knowledge quizzes that increase time on site

• Insights & research: Interactive quizzes that collect meaningful data

One area where this no-code quiz maker stands out is the quiz experience itself. Quizzes feel conversational thanks to a one-question-at-a-time format and built-in skip logic, which helps keep participants engaged and reduces drop-off. On paid plans, you also get full control over how quizzes look and feel, including custom themes, fonts, and custom CSS, so each quiz can be fully branded and feel like a natural part of your website rather than a third-party embed.

“I have a beauty business, and the quiz option let me create a quiz for potential customers to find their skin type and the most suitable products for them. It’s easy to use and set up, and the support from the developers is outstanding. This plugin for my WordPress site has definitely brought in a lot of new customers.” – Michelle G., G2 Review 

Pros:

✅ No learning curve makes getting started easy

✅ Pro plan offers great value with 1,000 responses for $25/month

✅ AI quiz maker and 100+ marketing templates included

✅ Strong lead generation and qualification features

✅ Free forever plan that includes unlimited quizzes and questions & access to the AI quiz maker

✅ Custom CSS & white label options

✅ Advanced visual analytics to track impressions, drop-offs, & more

✅ Easy embed & sharing options for websites, emails, & social media

✅ Email & CRM integrations to streamline follow-ups

✅ Can handle large volumes of responses easily

✅ Priority support & onboarding call for new users

✅ Regular updates keep adding new features to improve functionality

Cons: 

❌ Free plan is limited to 25 responses/month

❌ Signup is required before you can use the tool

🛠️ Best Integrations: Mailchimp, Zapier, Webhooks, Hubspot, Wix, Squarespace, WordPress

⭐ Customer Ratings

• G2: 4.8/5⭐
• Capterra: 4.9/5⭐

💲 Pricing: Free forever plan, paid plans start at $25/month.

2. Google Forms – Best for Real-time Team Collaboration Within the Google Ecosystem

Google Forms is a simple, no-fuss interface for creating quizzes, surveys, and forms. It works best for internal training, collecting employee feedback, and fast polls where speed matters more than design or personalization. Putting together a quiz takes just a few minutes, and multiple people can collaborate on the same quiz in real time. 

Where Google Forms falls short is lead generation. You can collect email addresses using built-in settings or a short-answer field, but email capture isn’t optimized for conversions. Emails can’t be tied to quiz results, incentives, or placed strategically within the quiz flow, which limits how effective Google Forms is for marketing use cases.

As a result, it’s difficult to use Google Forms as part of a larger growth or lead nurturing workflow without relying on manual workarounds.

It also doesn’t offer features like branching logic or custom result pages, which makes it harder to create a personalized experience.

If you want to see exactly how a Google Forms quiz is set up, our guide walks through the full process from start to finish.

Pros:

✅ Allows multiple users to collaborate on forms in real time

✅ Unlimited quiz/form creation

✅ Free to use

Cons: 

❌ Limited customization – you can’t change the layout, apply custom branding, or create custom color themes

❌ No skip logic or score-based outcomes – only supports right/wrong answers with static confirmations, so you can’t create personality quizzes or build a conversational experience

❌ No dynamic result pages – you can’t show different results based on answers or scores

🛠️ Best Integrations: Google Sheets, Google Drive, Google Classroom

⭐ Customer Ratings

• G2: 4.6/5⭐

• Capterra: 4.7/5⭐

💲 Pricing: Free

3. Kahoot – Best for Live, Game-Based Quizzes

Kahoot is a quiz platform originally built for classrooms, best known for its gamified quizzes and live, competitive format. It’s widely used in schools and workplaces to make training sessions, workshops, and team activities more engaging. With a large library of ready-made games, you can launch a live quiz quickly without much setup.

Where Kahoot really shines is live participation. It works well when everyone joins at the same time and answers questions on the spot. However, this same strength becomes a limitation if you need self-paced quizzes or more flexible experiences. Quizzes are typically timed, which can limit accessibility, and the platform isn’t designed for people to complete quizzes on their own schedule.

Kahoot also isn’t built for marketing or lead generation. There’s no native support for lead capture, custom result pages, or website embedding, which makes it difficult to use Kahoot as part of a broader growth, content, or conversion strategy. For marketers or businesses looking to create audience-driven experiences outside of live events, this can feel restrictive.

Pros:

✅ Gamified quizzes make learning fun & engaging

✅ Pre-made game library makes it easy to find & launch games quickly

✅ Host games for up to 2,000 participants

Cons: 

❌ Designed for live events with time limits – not ideal for self-paced quizzes

❌ No quiz logic or scoring outcomes – can’t build personality quizzes or custom result paths

❌ Not built for marketing use cases – no lead capture, result personalization, or CRM integrations

🛠️ Best Integrations: Microsoft Teams, Zoom, PowerPoint

⭐ Customer Ratings

• G2: 4.6/5⭐

• Capterra: 4.7/5⭐ 

💲 Pricing: Free plan, paid plans start at $3/month.

4. Quizlet – Best for Studying, Exam Prep, & Memorization

Quizlet is an academic learning platform built primarily for students and educators. It focuses on improving retention through flashcards, study sets, and practice-style quizzes, making it a strong fit for test prep, language learning, and reviewing classroom material. Features like Quizlet Live also support collaborative, real-time learning in group settings.

That said, Quizlet is very much education-first. While it offers a wide range of functionality, the interface can feel busy, and there’s a noticeable learning curve for new users. Because much of the content library is user-generated, quality can vary, and study materials may be outdated or inaccurate unless carefully reviewed.

Quizlet also isn’t designed for marketing or lead generation. There’s no built-in lead capture, result-based personalization, or branching logic, which makes it difficult to use for personality quizzes, product recommendations, or conversion-focused campaigns. For businesses or marketers, this limits how far Quizlet can go beyond classroom-style assessments.

Pros:

✅ The Magic Notes feature uses AI to turn your notes into study sets & quizzes

✅ Various question types such as multiple choice, true/false, written answer, & audio

✅ Audio features support auditory learners & improve accessibility for all users

Cons: 

❌ No free plan

❌ Interface feels busy & unintuitive

❌ Lacks marketing features like branching logic, custom result pages, & lead capture

🛠️ Best Integrations: Microsoft Teams, Google Classroom, Incident IQ

⭐ Customer Ratings

• G2: 4.5/5⭐ 

• Capterra: 4.6/5⭐  

💲 Pricing: Free plan, paid plans start at $3/month.

5. ProProfs Quiz Maker – Best for Assessments & Training

ProProfs Quiz Maker is a tool that brings AI-driven quiz creation to the forefront, making it ideal for teams looking to engage audiences and capture leads efficiently. Whether you’re building simple personality quizzes or complex assessments, ProProfs provides the tools to scale your campaigns.

The platform’s AI allows you to create quizzes quickly, using your content or even content from your website. You can customize the quizzes further with branding elements, images, and videos, ensuring they align perfectly with your marketing strategy. Additionally, ProProfs integrates with popular CRMs and email platforms for easy lead capture, follow-up, and segmentation.

Pros:

✅ Custom branding & multimedia support for personalized quizzes

✅ Enterprise-grade security features: browser lockdown, proctoring, & randomization

✅ Seamless CRM & email marketing tool integrations

Cons:

❌ Lacks offline options; fully cloud-based

❌ No dark mode for long quiz-building sessions

🛠️ Best Integrations: HubSpot, Mailchimp

⭐ Customer Ratings

• G2: 4.4/5 ⭐
• Capterra: 4.5/5 ⭐

💲 Pricing: Free for short quizzes and essential features. Paid plans start at $19.99/month.

6. QuizMaker – Best for Courses & Certifications

QuizMaker lets you build quizzes, surveys, and polls for education, training, and lead collection. Educators can create simple online courses by linking multiple quizzes and issuing completion certificates. For businesses, the platform offers customizable branding options and the ability to save and reuse custom themes.

The platform is fairly flexible, but the interface can feel unintuitive. Many advanced settings are tucked away in menus, which makes anything beyond a basic quiz slower to set up. Compared to more visual quiz builders, the learning curve is steeper, especially if you’re trying to build personality-style quizzes or more complex flows.

QuizMaker works best for teams that need structured quizzes or lightweight course-style experiences. For marketers focused on speed, visual customization, or conversion optimization, the setup process can feel overwhelming.

Pros:

✅ AI quiz creation

✅ Supports multiple language translations

✅ AI-based feedback suggests comments & streamlines response management

Cons: 

❌ No free plan, free trial lasts for only 7 days

❌ Storage limits on lower plans restrict how much media you can upload, which can be frustrating for content-rich or data-heavy quizzes

❌ Advanced features are buried in a dated interface, making setup confusing & time-consuming for new users

🛠️ Best Integrations: Zapier, Google Sheets, Mailchimp

⭐ Customer Ratings

• G2: 4/5⭐

• Capterra: N/A

💲 Pricing: Free plan, paid plans start at $34/month.

7. Typeform – Best for Design-Led Forms & Surveys

Typeform is a popular online form and survey builder known for its clean design and conversational, one-question-at-a-time experience. It’s widely used for collecting feedback, running surveys, and creating polished signup or contact forms.

The platform emphasizes simplicity and aesthetics, making it a strong choice for teams that prioritize form UX and presentation over advanced engagement or conversion mechanics.

Where Typeform excels

Typeform’s biggest strength is its design-first approach. Forms feel friendly and conversational, which can improve completion rates compared to traditional static forms.

It also offers a large template library, flexible question types, and integrations with many third-party tools, making it easy to connect form responses to existing workflows.

Common use cases

Typeform is commonly used for:

• Surveys and feedback collection
• Signup and contact forms
• User research and internal questionnaires
• Simple lead capture without complex qualification

While Typeform works well for general data collection, it is form-first, not engagement-first.

Compared to marketing-focused quiz tools:

• Quiz outcomes and result logic are limited

• Lead qualification based on answers is basic

• Advanced quiz formats (personality, recommendation-style experiences) require workarounds

• Pricing can increase quickly as response volumes grow

For teams focused on interactive marketing experiences, lead qualification, and conversion optimization, these limitations become more noticeable.

Pros:

✅ Easy-to-use interface

✅ Easily share survey results

✅ Good AI creation option

Cons: 

❌ Free plan is limited to 10 responses/month, & also has a high starting price for just 100 responses & 1,000 views/month

❌ Typeform uses one generic form builder for everything, whereas some quiz tools provide purpose-built builders for different quiz types (personality, recommendation, trivia, etc.).

🛠️ Best Integrations: Slack, Hubspot, Salesforce

⭐ Customer Ratings

• G2: 4.5/5⭐
• Capterra: 4.7/5⭐

💲 Pricing: Free plan, paid plans start at $25/month.

Wrapping Up

So, which quiz maker is right for you?

The best quiz maker ultimately depends on how you plan to use it. Some tools prioritize speed and simplicity, others focus on live participation, studying, or formal assessments, and the level of branding and customization varies widely between platforms.

If you’re a marketer or business owner looking to create quizzes quickly, maintain strong branding control, and turn engagement into leads or sales, Opinion Stage is a strong choice. For live, game-based quizzes, Kahoot is a better fit, while students and educators may prefer Quizlet for studying and memorization. Teams focused on assessments, training, or certifications often lean toward tools like ProProfs or QuizMaker.

Most of the tools covered here offer free plans, making it easy to try them hands-on and see which one fits your needs best.

Want to explore more tools like this? Check out our roundup of the best free survey tools to find one that fits your needs.