Event feedback surveys are a great way to collect feedback and suggestions from event visitors and can make future event planning a much easier task. Not only that, but integrating them into the process will also give you all the information you need to make sure your events are successful.
Why Event Feedback is Important
Getting valuable feedback from event participants can help you get answers to various important questions based on their first-hand experience. This will go a long way in helping you determine which event segments you want to include in the future and which ones you need to modify, as well as how, in order to achieve the best possible overall quality.
Event feedback surveys can also give you a good idea of the effectiveness of the marketing channels you are using, by asking visitors how they learned about the event and what poked their interest. With these insights, you’ll be able to continuously improve the performance of your events, as well as their organization, and keep delighting participants.
Event Feedback Survey Tips
The quality and quantity of information you’ll be able to get from your feedback survey depends on how you structure it and the questions you ask. When planning and creating the questionnaire, you would be well advised to go with concise survey questions that are easily understandable and don’t require too much effort on the survey respondent’s part to complete, in order to avoid dropout rates.
Below are some tips that can help you with your event feedback survey.
Send them out shortly after the event
Don’t wait too long to reach out to your event participants. As time passes, people will start forgetting the small things they liked or disliked about the event, so you should try to send out your survey within a couple of days after the occasion. Otherwise, the quality of the feedback you get will be insufficient to actually help you, or even worse – your guests might lose interest in completing the survey at all.
Make sure they are anonymous
People feel more comfortable with answering questions when they know their anonymity is protected. Since you want sincere answers, promising anonymity is a good step towards making sure you get constructive feedback from your event attendees.
Ask specific questions
When compiling your post-event survey, try to be as specific as possible, even with an open-ended question. Vague questions can be tricky to answer and can make it difficult for your survey respondents to relay their event experience to you clearly. Specific questions and their answer will also help you zero in on the things you need to change and the things you want to repeat in the future for a lasting impression.
Organize the Feedback
Relevant feedback from an event survey can give you a lot of information, but how exactly can you use it to your advantage? To make the most of them, the answers to survey questions need to be organized. This way, you’ll be able to spot recurring answers and patterns that you can address, drawing sound conclusions from the obtained data.
Come up with actionable steps
Once you’ve organized and have a clear overview of the feedback data, you should end up with several actionable steps you can take to improve your events, instead of a heap of information. This will take the guesswork out of the planning process for future events.
OpinionStage Event Feedback Surveys
Our event feedback survey templates are designed to engage your survey respondents and encourage a high response rate in order to provide you with ample feedback for event evaluation. They will also help you form meaningful connections with your repeat attendees through a positive experience filling out the survey.
Get high response rates
Nobody likes boring questionnaires that feel more like a chore than giving a meaningful contribution. Opinion Stage templates are interactive and visually attractive which will do wonders in terms of attendee interest and your response rates. The more information you are able to collect, the easier it will be for you to plan and organize upcoming events.
People tend to spend more time using their mobile devices compared to their computers, and you want them to be able to respond to your survey regardless of the device and platform they are using. Our survey templates are cross-platform compatible, providing a smooth, interactive experience on all devices.
At Opinion Stage, we want your survey to match your brand voice and style, as well as the peculiarities of the event. Use our customization options to create a unique post-event survey design both you and your respondents will love.