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Exit Intent Survey Template
Understand why visitors leave, abandon checkout, or cancel, and uncover opportunities to improve your website and customer experience.
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What's Inside This Exit Intent Survey Template
Most visitors leave without telling you what made them go. An exit intent survey gives you a chance to ask at the right moment and learn what is getting in the way of a purchase, signup, or conversion. This template gives you a short, ready-to-use survey designed to capture useful feedback without making the exit experience feel intrusive.
It includes:
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Exit-focused questions: Find out whether visitors are leaving because of price, missing information, a technical issue, or simply because they're browsing.
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Flexible question types: Choose from multiple-choice and open-ended questions to collect both quick feedback and more detailed responses.
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A mobile-friendly, customizable design: Adjust the survey to match your website, brand, and user experience.
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Live response analytics: See responses as they come in and identify recurring reasons visitors are leaving.
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Easy exports and integrations: Send survey responses to the tools your team already uses for analysis, reporting, or follow-up.
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Flexible sharing options: Use a shareable link or embed code to add the survey to your website, use it as an on-site pop-up, or include it in an exit-focused email or retargeting campaign.
Exit Intent Survey Questions to Ask
The most effective exit intent question depends on what visitors are trying to do when they leave. Someone abandoning a checkout may have very different reasons from someone leaving your homepage, so tailoring the question to the page can help you get more useful feedback.
You can use the examples below as they are or adapt them to your website and goals.
Checkout or Cart Abandonment
When someone leaves during checkout, ask about the specific reason they decided not to complete their purchase.
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"What's stopping you from completing your order today?"
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"Was there a cost you weren't expecting?"
Pricing Page
For SaaS, subscription, and other businesses with pricing pages, use questions that help you understand what may be preventing visitors from signing up.
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"What would need to be different about our pricing for this to work for you?"
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"Was anything about our plans unclear?"
Product Page
If visitors are viewing a product but leaving without purchasing or requesting more information, find out what information they may have been missing.
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"What information were you hoping to find that wasn't available on this page?"
Homepage or Landing Page
When visitors leave without exploring further, use a simple question to find out whether they found what they needed.
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"Did you find what you were looking for today?"
Multiple choice: Yes / No / Not sure -
If they answer "No": "What were you hoping to find?"
General or Site-Wide Survey
If you want to use one survey across your website, a general question can help uncover the most common reasons visitors leave.
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"What's the main reason you're leaving without [completing your purchase / signing up / contacting us]?"
Possible answer options include:
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Price
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Missing information
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Technical issue
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Just browsing
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Other
You can add an open-ended field for visitors who select "Other" or want to provide more detail.
Use these questions as a starting point, then adjust the wording and answer options based on what you already know about your visitors and where they tend to drop off.
Getting a Useful Response Rate
Exit intent surveys work differently from surveys people choose to complete. Since you are asking visitors for feedback as they are about to leave, the key is to keep the experience quick, relevant, and easy to ignore if they do not want to respond.
A few things can make a meaningful difference in the responses you collect:
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Keep it to one or two questions. A quick multiple-choice question with an optional follow-up gives visitors an easy way to respond without adding another lengthy form to their experience.
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Trigger it at the right moment. An exit survey can be useful when someone is about to leave your website, abandons a purchase, or unsubscribes from your emails. The key is to ask for feedback at a point where you can learn what influenced their decision, rather than interrupting them before they've had a chance to take action.
Turning Exit Feedback Into Improvements
An exit survey is most useful when the responses help you make meaningful improvements. Once you start collecting feedback, look for patterns that can show you where visitors are getting stuck or what may be influencing their decision to leave.
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Look for recurring reasons. Pay attention to answers that come up repeatedly. If several visitors mention the same issue, it may point to an area worth investigating or improving.
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Connect the feedback to the exit point. The same response can mean different things depending on where someone leaves. A pricing concern on a pricing page might call for clearer plan comparisons, while the same concern on a product page could mean the price needs to be easier to find.
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Test your changes with new feedback. After making an improvement, keep collecting responses to see whether the feedback changes. If the issue becomes less common, that can be a useful sign that your change helped. If it continues to appear, you may need to look at the problem from another angle.
Build Your Own Exit Intent Survey From Scratch
If you'd rather start from a blank canvas, you can use the Opinion Stage survey maker or browse the rest of the survey template library for other options.
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