Instagram Poll: How to Run a Poll on Instagram

How to Create an Instagram Poll

1) Create a poll using the poll creation form

2) Click the Embed & Share button associated with the poll

3) Click the Link tab and copy the link

You’re done!

Instagram poll logo

How to Add the Poll to Your Instagram

Instagram doesn’t allow adding a linkable link in the stream at this time.  You should, therefore, paste the link you copied previously to your Instagram Bio. Brands that engage with users and promote their brand will get a lot of visits to the bio. We recommend that the link sends to a page on your site that embeds the poll. However, you can also send it to an optimized white-labeled landing page on the Opinion Stage site.

Here is an example of an Instagram poll using Opinion Stage:

Instagram poll example

Best practices for creating an Instagram Poll

Focus on your audience

Think about what poll would be interesting and appealing for your target audience. Remember that users love expressing their options on matters of controversy, love influencing, and are curious to discover what other users think about a topic.

Keep it short & clear

Keep both the questions and the answers clear and short. Verify all the possible answers are offered and that they don’t overlap. When relevant, let your users suggest additional answers.

Make your Instagram poll visual

Remember that Instagram is a visual medium. Add an image or a video to the poll question. You can also add an image to each of the poll answers. Select a theme that stands out

Gather leads

Polls offer a great opportunity to gather leads. Display a lead form just before the users view the answers to the poll. You will get contact information associated with the poll answer.

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