How to Create & Share a Poll On Instagram

Now you’re done!

💡 Pro Tip: You can also share the poll on other platforms that allow clickable links, like in a Twitter/X poll, to maximize visibility and reach audiences beyond Instagram.

While Instagram doesn’t allow adding links in the stream at this time, pasting your link in your bio can be super effective, especially if you refer to it in your posts and campaigns. If you have a business account you can also add the link to stories and reels.

Brands that engage with users and promote their brand will get a lot of visits to the bio. We recommend that the link sends to a page on your site that embeds the poll. However, you can also send it to an optimized white-labeled landing page on the Opinion Stage site.

Best Practices for Creating an Instagram Poll

A few more tips that will help you make your poll shine.

Focus on Your Audience

Think about what poll would be interesting and appealing to your target audience. Remember that users love expressing their options on matters of controversy, love influencing, and are curious to discover what other users think about a topic.

Keep It Short & Clear

Keep both the questions and the answers clear and short. Verify all the possible answers are offered and that they don’t overlap. When relevant, let your users suggest additional answers.

Make Your Instagram Poll Visual

Remember that Instagram is a visual medium. Add an image or a video to the poll question. You can also add an image to each of the poll answers. Select a theme that stands out.

Gather Leads

Polls offer a great opportunity to gather leads. Display a lead form just before the users view the answers to the poll. You will get contact information associated with the poll answer.

Learn more about our Poll Maker.