Social media is a very important part of any marketing strategy. Social media postings can both drive new traffic to your site and increase the number of repeat visitors.
One of the best ways to drive highly-qualified social traffic to your website is to create and share quizzes on social media. Quizzes are highly successful and often become viral on social networks such as Facebook, Twitter, and Instagram.
Why do people share quizzes on social media?
Most people share quizzes on social media because of the following reasons:
The quiz is about them
People are always intrigued to discover something about themselves and share this information. For example, creating quizzes about “What is the profession that suits you best?”, “What is your mental age?”, or “How good are you at math?” would result in a lot of shares because all of those topics involve some level of self-discovery.
It makes them look good
People on social media are more likely to share a post if it makes them look good in the eyes of their peers. Quizzes tap into this tendency because they provide a result that says something nice about the user, which increases the chances of them sharing the post with their network.
It compares them to others
People enjoy ranking and comparing themselves to others. That is one of the reasons why quizzes receive a lot of shares. They give users an opportunity to see how their responses stack up to everyone else who answered the quiz.
How to increase quiz social sharing
Keep a positive tone
People tend to share content that evokes a positive emotion. You should always keep your quiz language positive, even if a user gets a bad result on a quiz. For example, instead of saying, “you got this wrong,” keep your message positive and say something along the lines of “It’s a good start…”.
Prompt to share
Research has shown that explicitly asking users to share (e.g., “Share your result,” “Share your opinion,” etc.) dramatically improves the chances that users will share your content. Prompt your users to share their quiz results.
Optimize the quiz social share
Always make sure that you have an attention-grabbing title, a striking image to share, and a description that will entice users to engage with your quiz.
Offer multiple sharing options
Although most people are active on popular social networks such as Facebook & Twitter, there are still many users that share content on other social sites such as Pinterest, Reddit, Tumblr, and more.