Accurately estimating how your recent event resonated with the attendees can be tricky. The easiest and most reliable way to get the info you need is by asking them for their feedback directly. Using an event feedback form for this purpose will take out much of the guesswork when it comes to event evaluation and will also allow you to collect valuable insight and actionable steps to improve in the future.
Why Use an Event Feedback Form?
Asking your attendees for their opinion about the event you organized has several benefits. First of all, they can give you feedback on what they enjoyed about the event. This will help you decide what you want to repeat in the future. Simultaneously, they will also tell you what the event lacked or which segments they thought could have been better.
Further, you can also ask them for their input in terms of what they would like to see in your next event. Apart from obtaining all this information, an event feedback form is also a good way to connect with your attendees and show them that you value their opinion.
Finally, using a template form will allow you to organize all the data you receive. With a clear overview, it will be easy to spot patterns and focus on the most problematic areas. Instead of presuming what your attendees would like during the organization process, you’ll be able to leverage their input.
What To Include in an Event Feedback Form?
The answer to this question will depend on the event type. However, since most people aren’t keen on filling out questionnaires, it will be up to you to make it as easy as possible. With that in mind, you should go for a balance of open and closed-ended questions. Here are some tips when it comes to creating your feedback form:
Include Likert Scale Questions
Likert scale questions ask respondents to evaluate an individual aspect of the event on a pre-defined scale. The scale ranges from very negative to very positive and usually has between 5 and 10 scores. For example: “How would you rate the venue on a scale from 1 (very poor) to 10 (excellent).”
Simple Yes or No Questions
The upside of these event feedback form questions is that they are easy to answer. However, they don’t provide you with any details, so try to use them for straightforward issues or follow-up with an open-ended question asking your respondents to explain their answer. A good example would be: “Were you informed about the event in time?”
Some Open-Ended Questions to Get Into Details
Open-ended questions are a great tool for getting direct input from your attendees or single out an aspect of the event they particularly liked or disliked. Still, you should keep in mind that not all respondents will be eager to express their thoughts. In fact, some of them won’t bother with it at all. This is why you should limit their number to only a few that you can benefit from the most.
Think along the lines of what your attendees would change about the event, or what their favorite part was.