A Quiz Maker for Marketers That Converts

Boost engagement and get more responses with interactive quizzes your audience will love. Easy to create and share, it takes only minutes to get started.

Rated 4.8 /5 on G2.com
based on 103

Trusted by 100,000+ customers across 190 countries

How it Works

Create

Make a quiz in minutes with your own questions, images, and style, then click ‘Publish’ when you’re ready.

Share

Share the quiz wherever your audience hangs out. Whether that’s on your site, socials, email, or even in a text message.

Track

Watch responses roll in live. Spot what clicks with your audience and use the insights to improve your next campaign.

Try this lead generation quiz

Why Marketers Choose Opinion Stage

Marketers need tools that are fast & effective. Here’s why Opinion Stage is their go-to quiz maker.

Built for Busy Marketers ⚡

You don’t need extra time or tech skills to launch a great quiz. Opinion Stage’s intuitive builder makes it easy for anyone to create high-performing quizzes.

  • AI quiz maker: Generate a complete quiz in under a minute, complete with questions, a cover image, and a lead form.
  • 100+ templates for every use case: Choose from ready-to-use templates built for lead generation, engagement, product recommendations, and more. Plus, our collection of marketing quiz templates keeps expanding, so you’ll always have fresh options to match your campaigns.
  • Beginner-friendly interface: Simple, visual, and easy to navigate, even if you’ve never built a quiz before.
  • No coding needed: Launch quizzes quickly without relying on designers or developers.

Brand it Your Way 🎨

Your quiz should look like it was built by you, not a third-party tool. With full design flexibility, you can control every detail and make each quiz truly your own.

  • Custom color themes: Align your quiz with your brand palette.
  • Custom CSS: Go beyond presets to customize anything and everything.
  • Customizable buttons & forms: Style CTAs and lead forms to fit your brand voice and look.
  • White label & add your logo: Keep the spotlight on your brand, not ours.

Collect More Leads With Every Quiz 📩

Quizzes aren’t just fun, they’re one of the most effective ways to grow your email list. With Opinion Stage, you can capture details while people are most engaged and send them straight into your marketing funnel.

  • Add a lead form before showing results to capture contact details at the exact moment people are most engaged.
  • Sync leads with your CRM or email platform like Mailchimp.

  • Qualify your leads by segmenting based on answers, so you know what they’re interested in before you reach out.

  • Personalize follow-ups with results-driven targeting, sending the right offer or content to each new lead.

Smarter Quizzes, Better Results 🤖

Every audience is different, and your quizzes should be too. With skip logic, each person sees only the questions and results that fit them. 

  • Boost completions: Quizzes that flow like a real conversation keep people engaged from start to finish.
  • Increase conversions: Relevant outcomes encourage more clicks and sales.
  • Deliver personalized results: Match participants with the right product, service, or content every time.
  • Capture quality leads: Use tailored outcomes to collect leads who are more interested and likely to convert.

Advanced Analytics You Can Act On 📊

Get the insights you need to optimize every campaign. Opinion Stage’s advanced analytics show you exactly how people interact with your quiz, so you can act on data, not assumptions.

  • Track views, starts, completions, and time spent.
  • Spot where participants lose interest and drop off.
  • Get visual answer breakdowns in pie charts, bar charts, and tables.
  • Export all responses and metadata to Excel, Google Sheets, or CSV for easy sharing and deeper analysis.

Share Anywhere 📲

A great quiz only works if people see it. That’s why sharing is simple and flexible, so you can publish your quiz wherever your audience spends time.

  • Add to your site: Embed on platforms like Squarespace or Wix by just copying and pasting a code.
  • Run from a landing page: Launch directly from an optimized page on the Opinion Stage site.
  • Share on social & more: Post on social media, include in emails, or send through messaging apps.

Seamless Integration With Your Marketing Stack 🔌

Connect your quiz to the tools you already use and put your data to work right away.

  • Connect with Mailchimp, HubSpot, Zapier, webhooks, API, and more.
  • Get email notifications for every new submission.
  • Add Facebook and Google pixels to track conversions and improve remarketing.

Ready to get started?

Create a Quiz

Quizzes for all Marketing Goals

From lead generation to insights, Opinion Stage quizzes are built to deliver. Here’s how you can put them into action.

Capture High-Quality Leads 

Quizzes grab attention – and that makes them perfect for lead generation. By adding a quick form before results, you turn curiosity into contacts you can actually use. On average, lead generation quizzes bring in 5x more leads than regular forms, helping you grow your list faster with people who are already engaged.

Engagement That Sparks Action

Turn passive scrollers into active participants with an irresistible and engaging quiz. Opinion Stage’s one-question-at-a-time design makes quizzes feel conversational, while logic jumps personalize the journey so it’s never generic. You can also add images, videos, or GIFs to explain concepts and make your quiz more interactive. The result? More clicks, more shares, and more people sticking around.

Drive Sales With Product Recommendations

Use an Opinion Stage product recommendation quiz to help people find the perfect fit and feel confident about buying. This quiz guides participants through relevant questions and delivers a clear result that points to their best match. By removing guesswork and making the path to purchase easier, you reduce drop-offs and speed up conversions. Don’t forget to add product details, visuals, and links to create a shopping experience that feels effortless.  

Market Research People Actually Want to Take

Learn what makes your audience tick in a way they’ll actually enjoy. Quizzes collect zero-party data – insights people willingly share – so you get real answers you can use. Test product ideas, gauge interest in new campaigns, or spot trends before they happen. For example, a fitness brand might quiz people on workout habits to decide which classes to launch next.

FAQ

Can Opinion Stage quizzes collect leads?

Yes, Opinion Stage quizzes can collect leads. You can add a ready-made lead form to your quiz that lets you capture emails, names, and other key details. All lead data can sync directly to your CRM or email platform for instant follow-up.

Are the quizzes mobile-friendly?

Yes, all Opinion Stage quizzes are fully responsive and mobile-friendly. They adapt automatically to different screen sizes and devices, so participants can engage whether they’re on a phone, tablet, or desktop.

How can I track quiz performance?

You can track quiz performance in real time on your analytics dashboard. There, you can see how many people viewed, started, and completed your quiz, as well as where they dropped off. You can also export all responses to Excel or CSV files to analyze and share with your team.

Do I need to code to build a quiz?

No, you don’t need any coding skills to build a quiz. The drag-and-drop builder is simple for beginners, and even the advanced options are easy to use with no learning curve. Everything is designed to help marketers launch engaging quizzes quickly, without technical barriers.

Can I customize the quiz with my logo and brand colors?

Yes, you can customize the quiz with your logo and brand colors. There are also white label options that allow you to remove Opinion Stage branding so the quiz looks completely yours.

Loved By Our Customers

Hundreds of customers gave us 5-star reviews

Opinion Stage is easy to use and great for businesses looking for a way to engage their customers. There are plenty of options for personalization and implementation. Opinion Stage is a fun way to engage our customers while promoting subscriptions.
Harmony Wheeler
Social Media Marketer at Stand to Reason
An easy to set up, easy to use, and efficient quiz framework. Very efficient integration with WordPress. It gave me the ability to publish a personality quiz in minutes. Great way to activate and use sharing capabilities to reach new people.
Pascal Senicourt
Marketing Manager at Orange
A seamless platform for doing any kind of survey. The survey themes are good so it has a good look and feel. Seamless integration with other platforms.
Hitesh Dhingra
Marketing Manager at Times Internet

You can easily do it yourself, no need for a developer

Create a Quiz