Best AI Marketing Tools to Use in 2024

By Mirna Cacic Updated: April 18, 2024 Updated: Apr 18, 2024

The world of marketing is changing, with artificial intelligence leading the way. In 2024, AI marketing tools aren’t a luxury but a must-have for staying competitive. We’ve put together a list of the best AI marketing software to take your marketing game to the next level this year. From content creation to customer service, these tools will revolutionize how you approach marketing.

What is an AI Marketing Tool?

An AI marketing tool is software that utilizes AI algorithms to analyze data and make automated decisions. For example, you can use AI in marketing to generate human-like text, create images and videos, predict customer behavior, optimize campaigns, and improve productivity, allowing you to create more effective campaigns and better understand your customers.

AI Marketing Tools for 2024

Save time, unleash new creative ideas, and grow your business with these handy AI marketing tools.

1. Opinion Stage

Starting off the list is Opinion Stage, an interactive content creation service. This easy-to-use and versatile platform is a powerful tool for creating beautiful quizzes, surveys, polls, and forms – no coding or learning curve is required. And with the recent release of the AI quiz generator, the process is now faster than ever. Put in your topic, difficulty level, and desired number of questions, and you’ll have a fully functional quiz in under a minute.

Best Features: 

• AI Quiz Generator: Make conversion-optimized personality quizzes, trivia quizzes, forms, and surveys in no time with Opinion Stage’s new AI quiz maker. 
• Customizable: Choose from different color themes and fonts, or upload your own custom CSS to make your quiz match perfectly to your brand. Use our white label feature to make your quiz look like you made it in house.
• Embed & Share Anywhere: Share your quiz wherever your audience is, whether it’s on your website, a landing page on our site, social media platforms, messaging apps, or via email campaigns.
• Tones of Integrations: Connect your quiz to your CRM, email, or marketing automation system to collect answers, submissions, email addresses, and user details in real time. There are also native integrations with Mailchimp, Hubspot, custom webhooks, API, Zapier, and more.
• Advanced Analytics: Easy to read and understand visual performance and result reports that you can use to perfect your content and engage your audience.

2. ChatGPT

OpenAI’s ChatGPT is a powerful language model that can help you generate text. ChatGPT’s latest version, ChatGPT-4, is designed to produce text similar to human writing, making it a game-changer for marketing content creation.

Best Features:

• Contextual Understanding: Quickly grasps the context of a conversation to provide relevant and helpful responses.
• Content Creation: ChatGPT can help you create SEO-optimized content for articles, blog posts, marketing materials, social media posts, creative writing, and more.
• Multilingual Text Generation: Generates text in multiple languages and has the ability to translate text.
• Customizable Text Tone and Style: Tailors the text tone and style to perfectly align with your brand’s unique voice and persona.

3. Content at Scale

If you’re looking for SEO-friendly long-form content, Content at Scale is the perfect tool. Built by marketers for marketers, this AI-powered app creates 3,000-word blog posts in a matter of minutes from a single keyword — no prompts required. It’s also an SEO assistant with features like a live SEO score, SEO checklist, plagiarism scanner, and an AI detector. Plus, Content at Scale v3.0 now comes with generative AI so that you can generate any type of marketing content – from ad copy to social media posts.

Best Features:

• Premium Blog Posts: Well-written, research-backed long-form blog posts on any topic, written in your voice or the style of your favorite influencer.
• SEO Scoring Sidebar: Get live updates on how well (or how poorly) your content is optimized for search engines, with an optimization audit you can run in real-time.
• Generative AI: Specialized writing from 40+ AI agents, including marketing experts, copywriters, campaign experts, e-commerce experts, and branding experts – just like building your own AI team.
• AIMEE Chat: Ask AIMEE anything you want and edit its response right on the same platform. AIMEE can also help you improve, paraphrase, fix, shorten, lengthen, or summarize your content.
• Content Calendar: Perfect for planning, scheduling, and keeping tabs on all your content so your team never misses a deadline.
• RankWellⓇ: Content at Scale’s proprietary SEO intelligence suite allows you to conduct keyword research and clustering, generate topic reports, and build targeted content briefs – without ever leaving the app.

4. Storydoc

Storydoc is a pitch deck and proposal creator with an interactive design and AI-powered editor. It helps marketers, outbound teams, and business owners save time, improve marketing campaigns, and create web presentations that look great on any device. Storydoc’s wizard can generate copy tailored for specific business needs, populating each slide with suitable media. You can also embed any content into your decks, from videos to personal calendars.

Best Features:

• Templates: There are templates available for pitch decks, sales decks, proposals, brochures, one-pagers, and more, and they’re all suitable for any business use case.
• AI Assistant: Storydoc’s AI assistant can generate copy and media that needs minimal final editing.
• Integrations: It integrates seamlessly with popular tools such as Hubspot, Calendly, Gong, and more.
• Analytics: All your presentations have built-in analytics on reader behavior and you’ll get timely engagement insights directly to your mailbox.

5. Appy Pie Design

Appy Pie Design’s Poster Maker tool lets you quickly create catchy, artistic posters that you can use to upgrade your design portfolio and expand your audience reach. It enables businesses and digital marketers to create professional-looking graphic designs without needing design expertise or hiring an agency. Appy Pie Design helps to streamline the design workflow, making the process faster and more accessible for people of all skill levels.

Best Features:

• Efficient AI-Powered Design Tools: Using AI, these tools suggest ideas, automate repetitive tasks, and generate high-quality content like logos, social media graphics, and even NFTs.
• Extensive Template Library: You can kickstart your project with a large collection of professionally designed templates across various categories, including posters, brochures, flyers, and more.
• Intuitive Interface: Its intuitive interface allows for easy customization. You can simply drag and drop elements to create stunning visuals that align perfectly with your brand identity.
• Rich Media Library: Make your designs pop with royalty-free stock photos, icons, and illustrations.

6. Lovo

LOVO’s AI voice generator and video editor, Genny, is an all-in-one content creation platform built for marketing professionals and creators. With its suite of AI-powered editing tools, you can add realistic, human-like voices and perfect your marketing videos in minutes. Genny is an easy and intuitive platform that lets anyone produce high-quality video and audio content, from writing scripts to generating professional-grade voiceovers to adding engagement-boosting subtitles.

Best Features:

• AI Voices: Select from over 500+ voices in 100+ languages powered by Lovo’s advanced models to deliver the most natural-sounding voices. Ideal for marketing, training, product demos, and more.
• Auto Subtitle Generator: In just a few of clicks, you can generate subtitles for your videos and expand your audience reach. Choose from 40+ preset styles or customize them and make them your own.
• AI Video Editor: Upload your video and add the finishing touches with a powerful timeline editor. Add images, background music, trim, cut, and resize to give your video a professional finish.
• AI Writer: With Lovo, writer’s block is a thing of the past. Simply enter the information for your video and Lovo’s scriptwriter tool will create a script for you.

7. Dialpad 

Dialpad’s AI contact center is a great tool for marketing, allowing you to collect and use customer feedback to optimize your marketing strategies. By analyzing real-time conversations, it efficiently processes incoming data and provides accurate transcriptions. Additionally, the platform offers live coaching, agent assistance, sentiment analysis, and more that can help you improve customer interactions and enhance the overall customer experience.

Best Features:

• Intelligent Call Routing: Direct customers to the right agents based on skill level, availability, or longest-idle time.
• Sentiment Analysis: Easily monitor multiple calls at once by checking the emotional tone of each live call between agents and callers. This helps you identify calls where the customer may be unhappy or frustrated so you can jump in and help resolve the issue. Just open up the transcript to get more context before joining the call.
• AI Agent Assist: Empower your agents with real-time access to AI-powered answers delivered within a familiar chat-based interface.
• Live Transcriptions: Dialpad Ai is built using NLP (Natural Language Processing) to analyze your conversations with customers in real time. NLP then processes the incoming conversation data to accurately capture and transcribe it, word-for-word, into an easy-to-read format.
• Integrations: Seamlessly integrates with popular business tools like Salesforce, Google Workspace, and Microsoft Suite, providing embedded analytics for profound insights.

8. Tidio

Tidio is an all-in-one AI customer communication platform that helps marketers and business owners generate more leads, collect valuable feedback, and improve customer experience. With features like live chat, chatbots, ticketing systems, email marketing campaigns, and multichannel support, Tidio streamlines customer interactions and automates customer service.

Best Features: 

• AI-Powered NLP Chatbot: Lyro, Tidio’s chatbot, talks to your customers and answers their questions in an instant. It can also help you qualify leads and increase conversions.
• Chatbot Builder: Optimize your business performance with plug-and-play chatbots. Automate your sales, support, and customer service so you can achieve your growth goals faster. You can also make your own chatbot with 35+ predesigned templates. 
• Email Marketing Campaigns: Nurture customer relationships with Tidio’s email marketing campaign tool to boost user interest and increase your profits.
• Helpdesk Ticketing System: Easily manage customer requests by turning emails and chats into tickets. Assign them to agents, prioritize work, add notes, and track progress. 

9. CloudTalk

CloudTalk AI is for businesses looking to improve their customer experience and marketing efforts. Using the power of AI, it provides you with valuable insights into your customers, along with automation to optimize interactions and streamline processes. By using CloudTalk AI’s features like sentiment analysis, call summaries, and predictive behavior analytics, you can optimize your marketing campaigns, improve customer retention, and drive growth. 

Best Features:

• Interactive Voice Response (IVR): This automated phone system helps increase efficiency and productivity in call centers by quickly connecting customers with the appropriate representative or department. 
• Smart Dialer: This lets you streamline your calling processes, lower call times by up to 50%, and eliminate repetitive tasks like manual dialing. It works with CloudTalk’s Click-to-Call extension to scan websites and with your CRM or helpdesk tools to transform any phone numbers found into clickable links. These numbers can then be dialed or added to a call queue in CloudTalk.
• International Numbers: Allow you to conduct business in a foreign country as if you were a local. These international numbers can drastically reduce costs related to international telephony because they allow you to avoid high international calling fees.

10. Usersnap

Usersnap uses AI to gather valuable insights about your customers, helping you to improve your marketing campaigns and services. With Usersnap, you can capture, organize, respond to, and scale user feedback all in one place. Usersnap’s AI-powered smart labels help prioritize issues by automatically identifying and flagging high-urgency problems and frequently requested topics. This streamlined approach ensures that your team can quickly address critical feedback, resulting in faster and more effective responses.

Best Features:

• Visual Bug Tracking: Usersnap enables users to capture and annotate screenshots, highlight issues, and add comments, providing clear and visual bug reports for development teams.
• Collaborative Feedback: Foster collaboration between teams and stakeholders by allowing them to communicate directly on visual elements of a website or application, reducing the chances of miscommunication.
• Cross-browser Testing: Capture and compare screenshots across different browsers to ensure a consistent user experience.
• Integrations: Usersnap integrates with popular software tools like Slack, Microsoft Teams, Trello, Zapier, and more.

11. Snov

Snov.io’s Email AI writer is a great tool to add to your marketing toolkit. It empowers you with diverse pre-designed prompts, covering marketing emails, demo offers, and follow-ups. If you’re looking for more control, there’s also a custom prompt feature where you can unleash your creativity. It writes compelling, tailored emails that captivate recipients and stimulate replies. Within seconds, Snov.io’s AI generates structured, personalized emails complemented by impactful subject lines.

Best Features:

• Diverse Prompt Options: Offers a wide range of pre-designed prompts for various email types, from sales pitches to follow-ups, ensuring versatile content creation.
• Custom Prompt Functionality: Allows users to input specific brand details for personalized and creative email outputs, providing control over the messaging.
• Instant Personalization: Generates well-structured, personalized emails within seconds, complete with attention-grabbing subject lines, saving time and effort.
• Adaptive Editing: Provides flexibility in adjusting arguments, tone, length, and language nuances to fine-tune the email content for better engagement.
• Multilingual Capabilities: Facilitates translation into 36 languages and incorporates spelling and grammar checks, enabling seamless communication across diverse audiences.

12. Autoklose Komposer

Autokolse Komposer is an intelligent copywriting tool that helps you quickly generate effective, high-performing emails that will resonate with your audience and engage them. With Autoklose Komposer, you can create personalized, grammatically correct emails your prospects open, read, and engage with. This tool takes the stress and complexity out of the email creation process and helps you quickly compose engaging messages customized for each segment of your audience.

Best Features: 

• Compose High-Performing Emails: Use advanced AI to create attention-grabbing, impactful emails. Guided inputs ensure messages are well-created, grammatically accurate, and compelling.
• Save Time & Money: Remove the burden of writing emails from your team. Autoklose Komposer eliminates the need for outsourced copywriters, saving time and resources.
• Create Emails in Any Style or Tone of Voice: Compose purposeful emails, choose from various tones, and easily configure messages for specific target personas. Plus, you can easily A/B test different styles to see which emails perform best.

13. Mailmodo

Mailmodo is an email marketing software that helps you create and send interactive emails your customers will love. It allows you to easily make app-like experiences in email without coding. With Mailmodo’s AMP technology, you can boost engagement and reduce redirections by adding calendars, forms, surveys, reviews, live ratings, and more to emails.

Best Features:

• AI Subject Line Generator: Auto-generates personalized subject lines based on the given prompt and email content. You can also specify different tones for subject lines based on individual email campaigns.
• Email Templates: Mailmodo has 400+ email templates you can use for inspiration. The user-friendly drag-and-drop email template builder simplifies the design process with intuitive email marketing tools and features.
• Interactive Widgets: Engage users by adding carousels, sliders, quizzes, and polls to emails.
• Send Time Optimization (STO): Send bulk campaigns to your audience when they are most likely to engage. STO analyzes data from your previous campaigns to determine the optimal time to send emails to each contact.

14. Close’s AI Email Writer

Close’s AI Email Writer speeds up the process of creating effective marketing emails. Simply add the relevant information, and the AI will generate enticing subject lines and human-like messages that resonate with your audience. Review and refine the email as needed, and you’re ready to send.

Best Features:

• OpenAI-Based Writer: Powered by the same API as ChatGPT, expect convincing messages and subject lines designed for high open rates.
• Quick and Smooth Workflow: Simply enter the company name, describe your product or service, and choose what you wish to achieve with the email.
• Constantly Evolving Tool: Close’s AI Email Writer is built on a foundation of high-quality email templates that are updated daily, ensuring that the emails it generates are increasingly potent and effective.

15. Nifty

Nifty is project management software that enables seamless collaboration on marketing projects with your team members. With a toolkit of easy-to-build if/then automations, you can streamline your creative process from conception to publishing.

Best Features: 

• Built-In Automations: Nifty’s Automation Builder puts the power of customization in your hands to design the exact workflow to fit your needs. Autogenerate due dates, send messages, and more.  
• Task Management: Flexibly organize, prioritize, and track daily work in detail using Nifty’s Kanban, List, Timeline, Calendar, and Swimlane views.
• Time Tracking: Team members can track time on tasks to stay on top of their workloads and billable hours. You’ll receive insights on a project’s time logs by tasks and team members, and you can reference tracked hours from the Team Overview to keep your entire team’s workloads in check.
• Integrations: Nifty integrates with tools such as Google Docs, Google Sheets, Slides, and Calendar.

16. Hive

Hive is a project management platform with advanced AI-powered features that can help you and your team work more efficiently and save time. HiveMind, the platform’s AI assistant, can transform how your team works, collaborates, tracks, and analyzes data. HiveMind also functions as an AI writing tool, enabling you to easily create various marketing content. Plus, it helps you streamline your workflow and execute tasks and projects more effectively by generating actionable next steps. 

Best Features:

• AI-Powered Content Writing: Create press releases, social media posts, SEO-optimized articles, and more for your marketing campaigns.
• Collaboration Tools: Streamline project intake and feedback cycles with customizable forms. Track comments in chat, actions, or projects, and stay up-to-date with company-wide announcements through the Workspace News app.
• Work Management Apps: Monitor goals across your team, automate tasks, and use AI to respond to emails, all in one place.

17. vcita

vcita is an all-in-one business management software designed to help small businesses streamline operations by automating admin tasks. With vcita, you can create automated email and SMS marketing campaigns with pre-built templates. You can also customize marketing campaigns to target specific sectors of your client base. Plus, vcita has an integrated AI-driven business advisor that provides personalized and actionable recommendations tailored to your needs.

Best Features:

• Personalized Business Advice: vcita’s built-in AI assistant learns about your business and offers quick and personalized advice to help optimize it, including benchmarking against your competitors.
• AI-powered Content Creation: Easily generate service descriptions, email campaigns, and T&Cs tailored to your business. Contextual prompt suggestions provide fast assistance without leaving the platform.
• Productivity Tools: Boost productivity by streamlining your daily tasks with online scheduling, automated appointment and payment reminders, and an integrated AI business advisor. 
• Client Portal: Let your clients book appointments, make payments, and access invoices and documents anytime and from anywhere, providing them with the best self-service experience.

18. Socialinsider

Socialinsider is a social media analytics and benchmarking tool designed to empower marketers with actionable insights. You can analyze your performance on platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube. It also lets you gain insights into brand and campaign hashtags and create competitive benchmarks.

Best Features:

• Analysis & Benchmarking Tools: Track and analyze key metrics across Instagram, Facebook, Twitter, LinkedIn, and YouTube in a single platform. Uncover competitor strategies, industry benchmarks, and detailed social media analysis to optimize your approach.
• AI Instagram Listening: Uncover the sentiment and emotions associated with different brands on Instagram, and see how customer conversations influence your brand image. Identify pain points and areas where your brand excels, and use this information to improve your marketing strategies. 
• Social Media Data Integration: Improve your business and create new products that cater to your audience’s needs with Socialinsider’s social media API data.

How to Use AI for Small Business Marketing?

You can use AI to automate and optimize various marketing tasks, such as email marketing, social media management, and ad targeting. With AI-powered tools, small business owners can save time and resources and create more personalized and effective marketing campaigns. Additionally, AI can help you gain valuable insights into customer behavior and preferences, which you can use to improve marketing strategies and increase customer engagement.

Can AI Take Over Marketing?

While AI is unlikely to take over the role of marketers completely, it’s expected to become more widely used in automating repetitive and technical tasks. Although artificial intelligence can help with some of the more routine marketing tasks, the heart and soul of marketing — creativity, emotional connection, and understanding of human behavior — are distinctly human qualities.

AI Marketing Trends to Try in 2024 

In 2024, AI marketing trends to try include improved ad targeting with precision algorithms, streamlining workflows with AI-powered marketing automation, and using AI image generation for personalized visuals. Additionally, predictive analytics and smarter chatbots will continue to play a larger role in optimizing marketing strategies and enhancing customer experiences.