Nurse.org Case Study
Use Cases: Lead Generation, Engagement
Overview
Nurse.org is the largest online community and resource hub for nurses. With over 1.5 million monthly visitors and millions more reached through newsletters, podcasts, and social media, Nurse.org has a large influence in the nursing community. It supports and empowers nurses with trusted education and news created by nurses, for nurses.
To better engage their growing audience and continue building their email list, Nurse.org needed an interactive content solution that was visually appealing, easy to use, and integrated easily with their existing systems. That’s when they turned to Opinion Stage.
The Challenge
Nurse.org wanted to:
- Grow their email list by converting site visitors into subscribers.
- Boost engagement on key pages to increase time on site, improving SEO.
- Create interactive, shareable content that resonates with their community.
- Move beyond basic tools like Google Forms, which offer limited visual customization and interactivity.
Why Opinion Stage?
Nurse.org chose Opinion Stage after comparing several platforms. The deciding factors:
- Design flexibility to match their brand’s visual identity.
- Ease of use for both content and marketing teams.
- Superior performance with fast loading times.
- Strong integrations with their existing marketing and CMS tools.
The Solution
Using Opinion Stage, Nurse.org created a series of fun, relevant, and informative quizzes tailored specifically for their audience. These quizzes were:
- Embedded directly in Nurse.org articles.
- Gated at the end to prompt email sign-ups.
- Promoted regularly via newsletters and social media.
“We’ve created more than a dozen quizzes so far and continue to see value in them. They’re one of our most engaging content formats.” – Nurse.org Team
A few popular examples include:
What’s Your Nursing Superpower?
Which Famous TV Nurse Are You?
99% of Nurses Can’t Answer These Five Questions—Can You?
The Results
Since implementing Opinion Stage quizzes, Nurse.org has seen:
✅ Significant growth in email subscribers – almost 4,000 leads collected thanks to gated quiz results.
✅ Increased page engagement and time-on-site – around 6,000 quiz completions, positively impacting SEO.
✅ Enhanced social engagement, with shareable, entertaining content.
✅ Faster content creation, with an intuitive platform that required no dev support.
Looking Ahead
Nurse.org continues to expand its quiz library and experiment with new interactive formats. With Opinion Stage, they’ve unlocked a new way to connect meaningfully with their community while achieving key marketing goals.
“Opinion Stage helped us solve a major content gap. It’s now one of our favorite tools to create high-impact, low-lift engagement.” – Nurse.org Team
Explore Nurse.org’s Quizzes
Want to see the quizzes in action? Check out Nurse.org’s full quiz library.
