This or That Poll Template

What's Inside This This or That Poll Template

This this or that template gives you a ready-made visual poll you can publish in seconds.

Inside the template, you'll get:

• A visual poll with side-by-side images for instant comparison
• Interactive voting with real-time results that update the moment someone votes
• Works on all devices, optimized for mobile, where most votes happen
• Social sharing buttons so voters can pass it on to friends
• Anti-duplicate vote settings to keep results clean
• Embed code that drops into WordPress, Wix, Squarespace, Shopify, or any website

This preference poll structure works for use cases like:

• Audience engagement inside blog posts and newsletters
• Product preference testing for ecommerce brands
• Instagram and Facebook shares for social growth
• Editorial "which is better" debates and reader polls
• A/B testing creative concepts with real customers
• Sports, entertainment, and pop culture polling

Just swap in your two options, drop in your images, and the poll is ready to share.

How to Customize This Template

You can go from template to live poll in no time.

1. Open the template

Click Use this template to load the poll into the editor with the layout and results display already configured.

2. Write your question and add your two options

Replace the placeholder question with your own. Keep it short and simple. Questions such as "X or Y?" work best. Then upload an image for each option.

3. Choose how results display

Decide whether voters see the live results after voting or not at all. Showing live results usually keeps people engaged longer because they want to see how the vote changes over time.

4. Publish & share

Embed the poll on your site or share the direct link anywhere your audience already is.

What You Can Customize

Everything in the template is editable.

You can change:

• The poll question and both answer options
• All images
• Results visibility
• Whether voters can change their answer
• Branding, colors, fonts, and background
• The call-to-action that shows after voting

Use the template as a starting point, then make it match your brand and audience.

Why This or That Polls Work So Well

A this or that poll asks the simplest possible question: pick between two things. That simplicity is exactly why it converts.

One-question polls work because they fit the way people already browse online:

• Quick enough to answer without commitment
• Easy to interact with on mobile
• Instant results keep people curious and engaged
• Simple visuals make the choices easy to scan
• More likely to get shares and repeat engagement than longer formats

This or that polls are especially effective when you want to:

• Boost time on page and reduce bounce rates
• Add a quick engagement moment inside a long-form article
• Test which of two creative concepts, products, or designs your audience prefers
• Spark debate in a comment section or community thread
• Generate shareable social content with minimal production effort
• Warm up cold traffic before asking for an email or purchase

Because the format is fast and fun, this or that polls also tend to outperform more "serious" survey formats on engagement metrics like vote rate, share rate, and replay views.

This or That Poll Ideas to Get You Started

If you need inspiration for what to ask, here are example this or that poll questions by use case:

For Ecommerce & Product Brands

• Color A or Color B for our next launch?
• New packaging design 1 or design 2?
• Bundle deal or single product?
• Free shipping or 15% off?

For Blogs & Publishers

• Beach vacation or mountain getaway?
• Coffee or tea?
• Movie theater or streaming at home?
• Books or podcasts?

For Social Media Engagement

• Sweet or savory?
• Morning person or night owl?
• Pineapple on pizza - yes or no?
• Cats or dogs?

For Internal Teams & Events

• Office lunch: pizza or tacos?
• Conference swag: tote bag or water bottle?
• Friday meeting or Friday off?
• Slack or email for updates?

For Educators

• Multiple choice or short answer?
• Group project or solo work?
• Live class or recording?
• Reading week or take-home assignments?

Tips for Building a Higher-Engagement This or That Poll

A few things consistently improve performance for these polls:

Pick Options That Feel Evenly Matched

Try to avoid questions where almost everyone will pick the same answer. Polls get more engagement when the choice feels debatable.

Use Strong, Contrasting Images

Pick images that make the comparison instantly clear. Strong visual differences usually perform better than subtle ones.

Keep the Question to Under 10 Words

The longer the question, the slower the decision. Short, punchy framings convert.

Let Voters See How Others Voted

Part of the fun is seeing where your answer lands compared to everyone else’s. You can turn on this option by clicking on Closings, then clicking the Content tab and selecting Show results after voting.

Add a CTA After the Vote

The post-vote screen is a great place to keep the interaction going. You can recommend related content or drive people toward the next step that fits the poll topic.

Want to Build a Two-Option Poll From Scratch Instead?

If you'd rather start with a blank canvas, you can use the poll maker directly and build your own from the ground up.

FAQ

Is this this or that poll template really free?

Yes. You can use the template on Opinion Stage's free plan. You'll need to create a free account to customize and publish it, but there's no credit card required to get started.

Can I add more than two options?

This template is designed for two-option polls, but if you want to include more choices, you can easily add additional answer options by clicking + Add an answer in the editor.

Can I use a this or that poll on Instagram?

Yes. You can share a link to your poll in your bio, posts, or as a link sticker in stories. The poll is mobile-friendly, so it will look great on your audience's phones.

Can I track who voted in my poll?

You can see the real time results in your analytics dashboard. If you add a lead form to your poll, you can also tie individual responses to email addresses.

Can I embed the poll on my WordPress site?

Yes. Copy the embed code from the editor and paste it into any WordPress post, page, or sidebar widget. You can also embed your poll on any website like Shopify, Squarespace, or Wix.

How is a this or that poll different from a quiz?

A this or that quiz scores or sorts each respondent into a category and shows a personalized result, while a poll just collects opinions with no right answer.