NPS Poll Template

What's Inside This NPS Poll Template

This template gives you a simple way to measure customer loyalty and track how it changes over time.

Inside, you'll get:

• One NPS question on a 0-10 scale
• An optional follow-up question to help you understand the reasons behind a customer's score
• An optional email capture field for follow-up conversations, customer support outreach, testimonials, or referral opportunities
• Live results so you can monitor changes in customer sentiment as responses come in
• A mobile-friendly layout that works smoothly across phones, tablets, and desktop devices
• Flexible sharing options for websites, in-app experiences, emails, customer portals, and direct links
• A customizable thank-you screen where you can guide respondents to product updates, support resources, referral programs, or any next step you choose

NPS Poll vs. NPS Survey

Both formats use the same Net Promoter Score (NPS) methodology, but they're designed for different goals.

An NPS poll focuses on speed and simplicity. Customers answer the standard recommendation question in seconds, making it ideal for collecting ongoing feedback across websites, apps, customer portals, and post-interaction touchpoints.

An NPS survey goes further by adding follow-up questions that help you understand what's driving customer loyalty and where the experience can improve.

If your goal is to track your score over time and make feedback easy to give, a poll is often the better choice. If you need deeper customer research and more detailed insights, the NPS survey template is the stronger option.

When to Use an NPS Poll

NPS polls work best when they're placed close to meaningful customer experiences. The closer you are to the moment, the more accurate and useful the feedback tends to be.

Inside Your Product

Asking for feedback after a customer reaches an important milestone, adopts a new feature, or completes a key task helps you measure loyalty while they're actively experiencing the value of your product.

On Customer Dashboards & Help Centers

Embedding an NPS poll on pages customers visit regularly creates an ongoing feedback channel. Instead of relying on occasional surveys, you can monitor customer sentiment continuously and spot changes earlier.

After Key Customer Interactions

Purchases, onboarding milestones, support conversations, and successful resolutions are all strong opportunities to ask the NPS question. Customers can evaluate the experience while it's still fresh in their minds.

Between Larger Feedback Initiatives

Many teams run detailed customer surveys a few times a year and use NPS polls in between. The poll provides an ongoing view of customer loyalty, while surveys help explain what's driving changes in the score.

Use the Standard NPS Question

This template uses the standard NPS question:

"How likely are you to recommend [company/product] to a friend or colleague?"

Most industry benchmarks and NPS reporting tools are built around this wording. Keeping the question consistent makes it easier to compare results over time and understand how your score stacks up against industry benchmarks.

If you're measuring a specific experience, such as a feature, service, or onboarding process, you can customize the subject of the question while keeping the overall structure intact.

Optional Follow-Up Question Ideas

The rating question alone is enough to calculate your NPS score, but a short follow-up question can help you understand the reasons behind the number.

• "What's the main reason for your score?"
• "What's one thing we could improve?"
• "What did you find most valuable?"
• "What would make you more likely to recommend us?"

Keep the follow-up optional. The goal of an NPS poll is to make feedback easy to give while still collecting useful context from customers who want to share more.

How to Get More Responses to Your NPS Poll

Ask at the Right Moment

Timing often has a bigger impact than channel. Asking for feedback after a meaningful interaction or milestone typically produces more thoughtful responses than asking at a random point in the customer journey.

Make the Question Immediately Visible

The faster customers see the rating scale, the more likely they are to participate. Avoid unnecessary introduction screens or extra steps before the question appears.

Avoid Asking Too Frequently

Customers who are repeatedly asked for feedback are less likely to respond over time. Spacing out requests helps maintain response quality and prevents respondent fatigue.

Show That Feedback Leads to Action

Customers are more willing to share feedback when they see that it's being heard. Sharing product improvements, updates, or changes driven by customer input helps build trust and encourages future participation.

Need to Understand the Why Behind Your Score?

If you want to go beyond the score and learn what's driving customer loyalty, use the NPS survey template. It adds follow-up questions that help you uncover what's influencing scores, identify drivers like product quality and support, and open the door to follow-up conversations with customers who want to share more.

Do You Want to Create a Poll From Scratch?

If you'd rather start from a blank canvas, you can create a poll from scratch using the Opinion Stage poll maker or browse the full poll template library for additional customer feedback templates.