Replace or augment traditional static content, with rich, appealing & personalized interactive experiences. Boost engagement, conversions, and discover insights about your customers
Main reasons you should use interactive content in your marketing campaigns
Interactive Content is one of the most engaging types of content on the internet. This results with more time spent on your content, and higher sharing rates which could lead to getting your content viral. For example, the top performing article in the New York Times was actually a quiz. 7 of 20 most shared articles on Buzzfeed were quizzes.
Interactive Content personalizes the user journey. This is done by asking users to share their needs, preferences and demographics. In return for their participation, users get personal & relevant results that are meaningful for them. This in turn leads to higher conversion rates.
Integrate your lead form inside an interactive experience rather than displaying it as a static form. This will result with more leads ( up to 500% more ). It will also result with highly qualified leads since the contact info you gather will be associated with the answers of the users and the outcome they get.
Get quality feedback by asking users engaging questions rather than trying to extract information in a passive way. Instead of clicks and views, get meaningful feedback from your users as they consume delightful content.
Creating interactive content such as quizzes, polls and slideshows consumes much less time than creating static articles. Using top performing templates further accelerates the speed in which you can get up and going. No coding or design resources are needed.
Personalized content experiences in which the user takes an active role are much more memorable. Use interactive content for your brand awareness campaigns to verify your brand is remembered long after the user visited your content.