Get Better Results with Interactive Marketing
Replace static content with rich, appealing & personalized interactive content marketing experiences. Boost engagement, conversions, discover insights & more
Join Top Brands, Publishers & Agencies using Interactive Content Marketing
Why Interactive Content Marketing Works so Well
Main reasons you should start using interactive marketing in your marketing campaigns
Boosts Engagement & Social Sharing
Interactive Content Marketing formats are one of the most engaging types of content on the internet. This results in more time spent on your content, and higher sharing rates which could lead to getting your content viral. For example, the top-performing article in the New York Times was actually a quiz. 7 of 20 most shared articles on Buzzfeed were quizzes.
Personalized Marketing Converts Better
Interactive Marketing personalizes the user journey. This is done by asking users to share their needs, preferences, and demographics. In return for their participation, users get personal & relevant results that are meaningful for them. This in turn leads to higher conversion rates.
Qualify Leads for Sales
Integrate your lead form inside an interactive experience rather than displaying it as a static form. This will result in more leads ( up to 500% more ). It will also result in highly qualified leads since the contact info you gather will be associated with the answers of the users and the outcome they get.
Get Better Insights
Get quality feedback using Interactive content marketing. Ask users engaging questions that gather insights rather than trying to extract information in a passive way. Instead of clicks and views, get meaningful feedback from your users as they consume delightful content.
Easy & Fast to Create
Creating Interactive Marketing formats such as quizzes & polls consumes much less time than creating static articles. Using top performing templates further accelerates the speed at which you can get up and running. No coding or design resources are needed.
Unique and Memorable Experiences
Personalized content experiences in which the user takes an active role are much more memorable. Use interactive marketing for your brand awareness campaigns to verify your brand is remembered long after the user visited your content.
Popular Types of Interactive Content
Following is a list of some of the most popular types of interactive content you can create with Opinion Stage
Interactive Quizzes are one of the most engaging and viral forms of interactive content. Two of the most popular formats are personality quizzes and trivia quizzes. Trivia Quizzes contain questions with right or wrong answers. When a user selects an answer, they immediately see whether or not they got it correct, before moving along to the next question. At the end of the quiz, they can see how many total questions they got right. Personality quizzes ask users to answer a series of questions to reveal an interesting insight into a topic. This kind of quiz can ask the reader questions such as “What Present Should You Buy Your Mom?”, “What Travel Destination Fits Your Personality?” or “Which Pop Star Is Most Like You?”. The great thing about personality quizzes is that you can connect each answer combination with specific outcomes to create personalized results for each user.
Interactive Assessments can be used for many different use cases. Examples include evaluating how well students are progressing in their learning, assessing a candidate as part of a job interview, checking out your employee knowledge on a subject. Opinion Stage lets you easily create assessments either from scratch or based on templates and then distribute them on your site on dedicated landing pages on the site or by sharing them on social networks and your email list. The assessments look and perform great on all platforms including desktop, tablet, and mobile.
Interactive Polls are another popular form of interactive content that can be used to gain quick insights from your readers and to boost engagement on your site. Polls typically ask a question, and after the user participates displays a breakdown showing how everyone else answered the question. Polls are incredibly effective because people love sharing their opinions or preferences. You can use polls for a wide variety of purposes – such as finding out whether users like your new website, running a raffle, or finding out your audience’s favorite celebrity.
Interactive Surveys are made up of closed and open-ended questions that help you better understand your audiences. Surveys in Opinion Stage are interactive displaying one message after the other. You can also integrate media inside the survey to make it more engaging. Due to their appeal and interactivity, Opinion Stage surveys get up to three times more responses compared to traditional surveys. Creating a survey is easy using optimized templates that are geared for different use cases.
Interactive Forms are great for collecting information from your users. It is easy to create a form from scratch or using one of the hundreds of templates offered by the platform. The forms integrate with all popular marketing and email automation platforms. You can also configure to get immediate notifications when a user submits a new entry. Opinion Stage lets you customize every aspect of the look & feel of the form so it perfectly matches your site and brand.
HUNDREDS OF INTEGRATIONS
Send your email leads to mailchimp, sync responses with google sheet. Get it all done automatically.
LOVED BY OUR CUSTOMERS
Our Customers Gave Us Hundreds Of 5 Star Reviews
I enjoy the features, functionality and great customer support, as well as the helpful tutorials. I love that it is an interactive tool and can really make customers a part of the experience.Iris Morales
Founder IM Innovations Inc.
Opinion Stage is the best quiz software I’ve used. It’s feature rich, easy to use and creates attractive content.John Dykstra
Fats Stacks Entrepreneur
This tool does a great job at grabbing attention, keeping visitors engaged and capturing leads! I highly recommend 🙂Mickey Bates
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