This or That Poll Template

What's Inside This This or That Poll Template

This this or that template gives you a ready-made visual poll you can publish in seconds.

Inside the template, you'll get:

• A visual poll with side-by-side images for instant comparison
• Interactive voting with real-time results that update the moment someone votes
• Works on all devices, optimized for mobile, where most votes happen
• Social sharing buttons so voters can pass it on to friends
• Anti-duplicate vote settings to keep results clean
• Embed code that drops into WordPress, Wix, Squarespace, Shopify, or any website

This preference poll structure works for use cases like:

• Audience engagement inside blog posts and newsletters
• Product preference testing for ecommerce brands
• Instagram and Facebook shares for social growth
• Editorial "which is better" debates and reader polls
• A/B testing creative concepts with real customers
• Sports, entertainment, and pop culture polling

Just swap in your two options, drop in your images, and the poll is ready to share.

Why This or That Polls Work So Well

A this or that poll asks the simplest possible question: pick between two things. That simplicity is exactly why it converts.

One-question polls work because they fit the way people already browse online:

• Quick enough to answer without commitment
• Easy to interact with on mobile
• Instant results keep people curious and engaged
• Simple visuals make the choices easy to scan
• More likely to get shares and repeat engagement than longer formats

This or that polls are especially effective when you want to:

• Boost time on page and reduce bounce rates
• Add a quick engagement moment inside a long-form article
• Test which of two creative concepts, products, or designs your audience prefers
• Spark debate in a comment section or community thread
• Generate shareable social content with minimal production effort
• Warm up cold traffic before asking for an email or purchase

Because the format is fast and fun, this or that polls also tend to outperform more "serious" survey formats on engagement metrics like vote rate, share rate, and replay views.

This or That Poll Ideas to Get You Started

If you need inspiration for what to ask, here are example this or that poll questions by use case:

For Ecommerce & Product Brands

• Color A or Color B for our next launch?
• New packaging design 1 or design 2?
• Bundle deal or single product?
• Free shipping or 15% off?

For Blogs & Publishers

• Beach vacation or mountain getaway?
• Coffee or tea?
• Movie theater or streaming at home?
• Books or podcasts?

For Social Media Engagement

• Sweet or savory?
• Morning person or night owl?
• Pineapple on pizza - yes or no?
• Cats or dogs?

For Internal Teams & Events

• Office lunch: pizza or tacos?
• Conference swag: tote bag or water bottle?
• Friday meeting or Friday off?
• Slack or email for updates?

For Educators

• Multiple choice or short answer?
• Group project or solo work?
• Live class or recording?
• Reading week or take-home assignments?

Tips for Building a Higher-Engagement This or That Poll

A few things consistently improve performance for these polls:

Pick Options That Feel Evenly Matched

Try to avoid questions where almost everyone will pick the same answer. Polls get more engagement when the choice feels debatable.

Use Strong, Contrasting Images

Pick images that make the comparison instantly clear. Strong visual differences usually perform better than subtle ones.

Keep the Question to Under 10 Words

The longer the question, the slower the decision. Short, punchy framings convert.

Let Voters See How Others Voted

Part of the fun is seeing where your answer lands compared to everyone else’s. You can turn on this option by clicking on Closings, then clicking the Content tab and selecting Show results after voting.

Add a CTA After the Vote

The post-vote screen is a great place to keep the interaction going. You can recommend related content or drive people toward the next step that fits the poll topic.

Want to Build a Two-Option Poll From Scratch Instead?

If you'd rather start with a blank canvas, you can use the poll maker directly and build your own from the ground up.