A Personality Quiz Maker That’s Fun, Easy & Fast

Before you start building a quiz, take a moment to define your “why”.

• What is your goal?
• Who do you want to reach? (target audience)
• What type of experience or information do you want to offer them?
• What are you looking to receive in return?

The answers to these questions will guide you through the whole quiz creation process and help you choose the right questions, tone, images, and structure.

When building a personality quiz it’s best to start from the end – the quiz results pages. This is where your quiz takers learn something about themselves based on their answers.

Define 3-5 results. Give each of them a catchy name, a short yet informative description, and an attractive visual. This is also a great place to link to your site and configure a call to action (see step 6).

Most successful personality quizzes have around 5-10 questions. Less than 5 could seem superficial, and more than 10 could be tedious.

• Ask only the necessary questions and do so clearly and simply.
• Start with the easy questions and build up to the challenging ones.
• Add an image/video or multiple images to each question. Picture quizzes get more engagement.
• Make sure there’s an answer option for everyone and that the difference between the possible answers is clear so that no one gets confused or feels left out.

Correct answer association is crucial for the success of your personality quiz. It’s what makes your respondents feel that you really get them. That’s why we made it super easy to configure.

All you need to do is select the result that every answer option relates to and define the level of association on a scale of 0-4. Our algorithms will do the rest and send your users to the result that’s most relevant to them.

Answer association is often intuitive. So, if you’re not sure, go with your gut. Once you’re done, try your quiz a few times as different personality types to see if your answer associations make sense. Or give it to some colleagues for feedback.

As you develop your quiz you may find that not all questions are relevant to all users. Depending on their answer to a certain question, you may want to skip straight to the end or follow up with another question that digs a little deeper.

This is where skip logic comes into the picture. Skip logic is a simple and powerful tool that lets you give your users a streamlined and personalized experience. It allows you to devise different question paths within your quiz based on the answers participants choose.

All you need to do is go to the skip logic section, click on “configure skip logic” and decide which question or result each answer option should lead to.

Now that your quiz is ready, questions, images, skip logic, and all, it’s time to give it the final touch that will take it to the next level.

• Look & feel: choose a color theme, font, and letter size that go with your brand or topic. You can also add your logo if you like. Use the CSS override option if you’d like to make bigger changes to the design.
• Conversion optimization: take some time to think about the calls to action in your quiz. Every word is important. Customize the copy of your buttons, error messages, and instructions to make them clear, friendly, and encouraging.
• Traffic & Engagement: add social sharing buttons, configure Facebook and Twitter share messages, or redirect users to a URL of your choice.

If one of your goals is to gather emails or other contact details, add a lead form towards the end of your quiz. Lead quizzes are very effective for two main reasons:

• Quiz takers are fully invested in the process by the time they reach the lead form, and so they’re more likely to share their details.
• The quality of the leads is very high and you know quite a bit about them because every email is associated with several answers and a result.

Once leads start flowing in you can view them on the results screen or export them to an xls/csv file. You can also integrate your quiz with your marketing stack to automatically send them to your marketing automation or email service.

Now that your quiz is ready, all you need to do is put it out there. This would be a good time to return to your goals and target audience. You could share your quiz anywhere, it all depends on who you want to reach and what you wish to achieve.

• Embed your quiz on your website using HTML code, iframe, or placement.
• Run your quiz from an optimized page on our site and share a link on any social platform, messaging app, or email list.

No matter how great your quiz is, it needs the right exposure to succeed. Use your social channels to share it with your audience and encourage participation. You can also add share buttons and customized share messages directly to your quiz to increase the chances of it spreading organically. When people enjoy the experience and like their results, they’re much more likely to share it with others.

Once your quiz is out there results will start flowing in. Keep an eye on the results dashboard to understand what’s working and what you can improve on the go.

The dashboard will give you important insights on views and engagement, as well as a drop-off report, completion rate, and time-on quiz.

You’ll also be able to see response trends as they form. If you want to make sure you’re seeing every response in real-time, configure email notifications and we’ll let you know whenever someone submits a completed quiz.