How to Make a BuzzFeed Style Quiz in Minutes

Before you start building your quiz with an online quiz builder, take a moment to clearly define your goal. Ask yourself who you are aiming to engage and to what end.

Once you have the answer, deciding on the quiz topic and quiz questions, as well as measuring your quiz’s success will be much easier.

Every successful quiz begins with a great title. Writing a good title is an art as much as it is a skill, but there are a few rules you can follow.

• Make your title short and clear so users can instantly understand what the quiz is about.
• Appeal to your specific target audience. For example, if you’re reaching out to a cooking community, asking “What type of foodie are you?” in your quiz title should work nicely.
• Get your audience curious about their ability to succeed. If you’re targeting college football fans, something like “How well do you know the Michigan Wolverines?” could be a good title.

When you make a BuzzFeed quiz, especially a personality quiz, it’s best to start from the end — defining your quiz results (or outcomes) and building your result cards from there.

• Create 3-5 different result cards, depending on your goal and on the number of questions you plan to ask.
• Make them as friendly, positive, and encouraging as possible. If you can make them funny – even better.
• Keep result titles and descriptions short and sweet.
• Include an eye-catching image that illustrates the content.
• Don’t forget to add social sharing buttons to maximize sharing potential.
• Result cards are also a great place to link to your site and configure a call to action.

Now that your results are ready, it’s time to build the questions that bring your interactive quiz to life.

• There are different types of questions you can ask and combine to keep things interesting. For example, you could have a classic multiple-choice question with 3-5 answer options, followed by a true/false question, or a yes/no question.
• When writing your questions and answer options, ask yourself what would interest and challenge you? What would keep you engaged and make you smile?
• Make sure your answer options are clear and different from each other (overlapping answers can cause confusion and frustration).
• If you’re building a personality quiz make sure the answer options cover all possibilities so that none of your participants feel left out.
• If you’re making a trivia quiz, you can add short pop-up explanations after an answer is selected. Whether your user gives a wrong answer or a correct answer, these little pop-ups are a chance to enrich their knowledge and have some more fun with them.

Buzzfeed quizzes are super visual. Choose a layout that highlights visuals and makes the quiz easy to interact with.

• Pick a list layout and add one main image to the question.
• Go for the image layout and add an image to every answer option.
• In both cases you can also add GIFs or videos instead of images if you like.

Use at least one visual in every question to make your quiz bright, colorful, and fun. It’s a great way to put a smile on your quiz-takers’ faces and to keep them with you till the end.

Once you’ve built your quiz, choose colors, fonts, and visual elements that match your brand and make the quiz stand out.

Before promoting your quiz widely, go through it from start to finish to make sure everything flows smoothly. Check that the questions are clear, the answers make sense, and the results feel accurate and engaging.

You can also ask a few people from your target audience to take it and share honest feedback. Small adjustments can make a big difference in completion rates and overall experience.

Once your quiz is ready, add it to your website in a visible location to maximize participation. If you don’t have a website, you can run it from a dedicated page and share the link directly.

Now that you know how to make a BuzzFeed quiz and your quiz has a home, it’s time to start sharing it and inviting your audience to play.

Post it on your social media channels. A Facebook quiz can get great response rates, as can a WhatsApp quiz, a LinkedIn quiz, or a quiz on Twitter/X.

Consider growing the reach of your quiz with social ads, they work really well with quizzes and get great response rates.

With a click of a button, you can also send the quiz to your mailing list to increase its reach.

Once you start getting quiz responses you can review how people are responding to your quiz once it’s live. Look at completion rates and where people drop off, and adjust your questions if needed. You can use this data to improve your quiz even after it’s live. Sometimes it’s just a matter of changing the order of your questions or adding a word or two to make things clearer.