Opinion Stage Case Studies
From building stronger brand awareness to collecting better feedback, discover how organizations of all sizes are using Opinion Stage to achieve their goals.
Zulily Boosts Engagement with Quizzes That Get 90% Completion Rates
Zulily creates playful, on-brand quizzes and surveys that boost engagement and collect feedback from its audience. From fun personality quizzes on its blog to targeted surveys to test product trends, it uses Opinion Stage to connect, listen, and learn.
Outbrain Reinvents Brand Lift Research with Personality Quizzes
To evaluate the effectiveness of their native ad campaigns, Outbrain integrated interactive personality quizzes created with Opinion Stage directly into their content feed. This helped boost participation, collect meaningful insight, and deliver a smooth, user-friendly experience that aligns with the quality of their platform.
Nurse.org Grows Email List and Engagement with Quizzes
Nurse.org turned to Opinion Stage to boost engagement and build its subscriber base. By embedding fun, shareable quizzes into articles and gating results for email sign-ups, the site collected nearly 4,000 new leads and saw thousands of completions that increased time-on-site and SEO performance.
IHG Simplifies Employee Training with Interactive Quizzes
InterContinental Hotels Group uses Opinion Stage quizzes and surveys to easily train and onboard new team members. The company replaced a clunky system with Opinion Stage’s intuitive interface, boosting feedback rates by 50%. Training teams now quickly identify knowledge gaps and refine programs based on quiz and survey results.
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