Top Quiz Platforms for Instagram, TikTok, & Facebook (2026)

By Mirna Cacic July 20, 2026 Jul 20, 2026

Social media moves fast, and getting people to stop scrolling and engage with your content can be challenging. Quizzes give your audience a reason to interact, whether that’s discovering their personality type, finding the right product, or entering a giveaway. The right quiz platform makes it easy to create a mobile-friendly experience that’s simple to share, enjoyable to complete, and designed to turn engagement into leads and customers.

After comparing the leading options, Opinion Stage is the top pick for marketers who want a mobile-first quiz builder with native lead capture that syncs automatically to tools like Mailchimp, HubSpot, and Klaviyo and helps turn social media engagement into leads and customers. Riddle, Outgrow, Typeform, and Jotform are all strong alternatives, each with its own strengths depending on your goals.

How We Compared the Best Quiz Platforms

We evaluated each platform based on the features that matter most for creating quizzes that engage audiences and support your marketing goals.

• Mobile experience: How well quizzes look and perform on phones, where most social media traffic comes from.
• Ease of use: How quickly you can create and publish a quiz using AI, templates, or the quiz builder.
• Customization: How easy it is to match quizzes to your brand with custom colors, fonts, logos, images, and layouts.
• Engagement features: Support for image and video questions and answers, branching logic, personalized result pages, and other features that keep people interacting.
• Lead generation: Email capture, CRM integrations, and tools for turning quiz takers into leads.
• Sharing and publishing: Whether quizzes can be shared with a link, embedded on a website, or both, making it easy to promote them across social channels.
• Integrations: Connections with marketing tools like HubSpot, Mailchimp, Zapier, and other platforms that fit into your existing workflow.

1. Opinion Stage – Best for Turning Social Media Traffic into Leads & Customers

Opinion Stage is a no-code interactive content platform that helps marketers create branded quizzes for social media campaigns. It’s designed to make quiz creation fast, with flexible customization, built-in lead capture, and marketing integrations that help turn social engagement into leads. If you need more than quizzes, you can use Opinion Stage to also create polls, surveys, and forms.

What social media marketers will like:

✅ Create personality quizzes, knowledge quizzes, product recommendation quizzes, and more with AI or professionally designed templates.

✅ Customize every quiz to match your brand with custom colors, fonts, logos, images, and layouts.

✅ Create personalized quiz experiences with branching logic that makes every quiz feel more relevant to each user.

✅ Built for mobile, so quizzes look great and are easy to complete on any device.

✅ Make it easy for people to share their results with built-in social sharing buttons.

✅ Turn social engagement into leads with email capture, plus integrations with HubSpot, Mailchimp, Klaviyo, ActiveCampaign, and Zapier.

✅ Track quiz performance with analytics that help you understand views, completions, conversions, and other key engagement metrics.

✅ Publish anywhere by embedding quizzes on WordPress, Shopify, Wix, Squarespace, and more, or sharing them as a standalone link.

✅ Built with security and accessibility in mind, with GDPR support and WCAG 2.1 accessibility across all content formats.

Cons:

❌ The free plan is limited to 25 responses a month.

❌ You need to sign up before you can use the tool, but a credit card is not required.

🛠️ Best Integrations: Mailchimp, HubSpot, ActiveCampaign, Klaviyo, Meta Pixel, Zapier

⭐Customer Ratings:  

• G2: 4.8/5 ⭐ 
• Capterra: 4.9/5 ⭐ 

💲 Pricing: Free (25 responses/month, 2 users). Pro: $25/month billed yearly (1,000–2,500 responses/month). Business: $79/month billed yearly (10,000 responses/month with the option to increase to over 50,000). Enterprise: custom, unlimited responses.

2. Riddle – Best for Creating Fun Mini-Games

Riddle is a good fit for marketers who want to add games and interactive experiences to their social campaigns. Alongside quizzes, it offers formats like predictors, leaderboards, and mini-games like Sudoku.

What social media marketers will like:

✅ Add images and videos to questions and answers.

✅ Facebook Pixel tracking on result pages helps create more targeted audiences.

✅ 35+ content formats including score predictors, leaderboards, crossword puzzles, and Sudoku games.

✅ Option to email personalized quiz results to participants.

Cons:

❌ No free plan, only paid plans are available.

❌ Large traffic spikes may still hit limits because Riddle caps the number of people who can use a quiz at the same time, even though responses are unlimited. 

🛠️ Best Integrations: Facebook Pixel, Mailchimp, ActiveCampaign

⭐ Customer Ratings:

• G2: 4.5/5 ⭐
• Capterra: 4.8/5 ⭐

💲 Pricing: No free plan; 14-day free trial. Pro: Start around $135/month, billed annually. Business: Around $400/month, billed annually. Enterprise: Around $855/month, billed annually.

3. Outgrow – Best for Personalized Calculators

Outgrow offers quizzes, but its real strength is creating personalized calculators. You can build interactive tools that help people calculate savings, estimate costs, or find the right product or solution based on their answers.  

For a more detailed comparison, check out our Opinion Stage vs Outgrow guide.

What social media marketers will like:

✅ Personalized calculators with conditional logic.

✅ Lead capture with custom fields and gating.

✅ Analytics and data exports to review responses.

✅ Native integrations with HubSpot and Salesforce.

Cons:

❌ No free plan, only a free trial.

❌ Lower plans come with content limits, so you may need to remove older interactive pieces before creating new ones. 

🛠️ Best Integrations: HubSpot, Salesforce, Mailchimp

⭐ Customer Ratings:

• G2: 4.7/5 ⭐
• Capterra: 4.8/5 ⭐

💲Pricing: Free trial only. Freelancer Limited: $14/month, billed annually. Freelancer Pro: $25/month, billed annually. Essentials: $95/month, billed annually. Business: $600/month, billed annually. Outgrow also has an Enterprise plan available with custom pricing. 

4. Typeform – Best for Brands That Value Look & Feel 

Typeform is primarily a form and survey builder, but it can also be used to create outcome-based quizzes with its signature polished design. The tradeoff is that creating more complex quiz experiences can take more manual setup compared with dedicated quiz platforms. 

For a more detailed guide, check out our Opinion Stage vs Typeform comparison.

What social media marketers will like:

✅ Polished quiz experience that fits well with brand-focused campaigns.

✅ Facebook Pixel tracking to measure quiz performance from paid campaigns.

✅ TikTok ad attribution options through third-party tracking tools.

✅ Flexible quiz formats with knowledge, match, and outcome options. 

Cons:

❌ Limited built-in quiz logic for personality results and scoring.

❌ Advanced customization with custom CSS is not available.

🛠️ Best Integrations: HubSpot, Salesforce, Slack

⭐ Customer Ratings:

• G2: 4.5/5 ⭐
• Capterra: 4.7/5 ⭐

💲Pricing: Free plan with 10 responses/month. Basic: Around $28/month billed annually. Plus: around $56/month billed annually. Business: $94/month billed annually. There is also a Growth Flow plan that starts free but costs around $276/month after 14 days.

5. Jotform – Best for Quizzes as Part of a Larger Form Workflow

Jotform works well for teams that want to build quizzes into their existing form-based business workflows. You can connect a quiz to things like payment collection, e-signatures, or registration, making it part of a larger process rather than a standalone experience.

What social media marketers will like:

✅ High-volume response handling that works well for campaigns expecting lots of participants.

✅ Large library of templates that you can customize for your use case.

✅ Keep users on Facebook by sharing a quiz as a link or embedding it as a Facebook Page tab. 

✅ Turn quizzes into business workflows with payment collection and e-signatures. 

Cons:

❌ Free and lower-tier plans limit how many forms you can create, with 5 forms on Free, 25 on Bronze, and unlimited forms only on Enterprise, while tools like Opinion Stage include unlimited quizzes, polls, surveys, and forms on every plan. 

❌ Facebook Page tabs require at least 2,000 followers, so smaller business pages can’t use this feature. 

🛠️ Best Integrations: Facebook Pixel, Salesforce, Zapier

⭐ Customer Ratings:

• G2: 4.7/5 ⭐
• Capterra: 4.7/5 ⭐

💲Pricing: Free with a limit of 5 forms/month. Bronze: About $38/month billed annually. Silver: About $44/month billed annually. Gold: About $113/month billed annually. The Enterprise plan has custom pricing.

Which One Should You Use?

The best quiz platform depends on what you want your social media campaigns to achieve. Some tools are built to generate leads, while others focus on design, personalized experiences, or business workflows. 

• If your main goal is turning social media engagement into leads, Opinion Stage is built for mobile-friendly quizzes with lead capture, personalized results, and marketing integrations that help you convert more visitors into customers.
• Your content calendar needs mini-games like crosswords or Sudoku alongside quizzes. Riddle covers that wider range of formats in one account, though it starts well above Opinion Stage’s price with no free plan.
• Your campaign needs a calculator, like a savings or ROI calculator. Outgrow builds those with conditional logic in the same account, at the cost of pricing that climbs quickly between tiers.
• If creating a polished quiz experience matters most, Typeform stands out with its clean design, although it offers fewer built-in quiz features than dedicated quiz platforms.
• Your quiz needs to feed into a larger workflow, like payment collection, e-signatures, or registrations. Jotform runs quizzes on the same engine as those other form tools, though the quiz experience feels closer to a form than a dedicated quiz.

If you’re looking for an all-around quiz platform for Instagram, TikTok, and Facebook, Opinion Stage offers the best balance of ease of use, customization, lead generation, and marketing integrations, with a free plan to help you get started. 

Do you want to see Opinion Stage in action? Try our quiz below!

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