Do You Know These Marketing Terms?
Having an understanding of marketing terms is the first step to creating an effective marketing strategy for your business. Take this trivia quiz to discover how many marketing terms you know!
What is a conversion rate?
A conversion rate is the percentage of people who take a desired action, such as filling out a form, registering, signing up for a newsletter, or any activity other than just browsing a web page.
A summary of your ideal buyer, based on market research
Percentage of people who take a desired action
The total cost marketing pays to acquire a lead
The means of selling products digitally on the internet
What is a customer acquisition cost?
Customer acquisition cost is a measurement that allows you to assess the cost of scaling up your business. It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained.
The cost of building a website
A strategic form of pricing intended to cover the expenses of running your business
A measurement that allows you to assess the cost of scaling up your business
The cost of turning a consumer into repeat buyer
What is direct marketing?
Direct marketing is when businesses deal directly with the ‘end user’ rather than a third party or a middle man. Also can be seen as directly communicating with your primary target audience. Can come in the form of advertising, marketing or communications.
Dealing directly with the ‘end user’ rather than a third party or a middle man
A type of advertising in which a company makes a direct comparison to another brand
The process of finding competitors that provide the exact same services as your establishment or firm
A means of advertising communication that reaches a consumer where they live or their place of business
What is inbound marketing?
Inbound marketing is the process of advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.
Efforts to offer a marketing plan to individuals and executives within your own firm to gain their approval and/or support
A specific word or phrase that describes the content of a webpage.
Advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising
The process of automating your marketing campaigns.
What is evergreen content?
Evergreen content is content that is valuable to a reader today, in 5 years and in 10 years. This “evergreen” content is timeless, offers the highest-quality information and offers huge SEO benefits.
Content that is valuable to a reader today, in 5 years and in 10 years
A type of content that is visual in nature
Content that help prospects identify the problem and leads them to solutions.
A piece of longer content designed to generate leads
What is a qualified lead?
A qualified lead is a lead that is qualified meets your company’s criteria, or buyer persona attributes, and is more likely to buy.
A lead that is qualified meets your company’s buyer persona attributes, and is more likely to buy
A group of customers living in the same location
A customer who buys the most products and services
Anyone who visits your website or blog
Which of the following is the method of increasing a webpage’s performance in web search results?
SEO is a method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search results, ideally at the very top of the page. SEO elements include keywords, title and image tags, links, and more.
Paid ads
SEO
Marketing automation
E-commerce
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Great work! It looks like you understand the basics of marketing. However, there are a few terms you missed. Check out Hubspot's glossary of digital marketing terms to brush on your marketing knowledge.
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