Quizzes & Polls That Help Publishers Keep Readers Engaged & Coming Back

Whether you run a news site, a magazine, a blog, or a creator newsletter, give your audience something worth answering. You’ll get more time on page, more subscribers, and more revenue from every visit.

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quiz on publisher site

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How Publishers Use Opinion Stage

Turn Readers Into Participants 💬

More than 80% of people who see an interactive poll or quiz in their feed click on it. Add a poll to a news story, a trivia quiz to a feature, or a personality quiz to a listicle, and readers stop scrolling and start taking part. That means more time on page, more page views per visit, and a lower bounce rate. On WordPress, the poll plugin takes about a minute to set up.

Picture quiz example showing image-based animal questions and answers in Opinion Stage
Opinion Stage quiz examples showing a “How Much Sleep Do You Need?” quiz start screen and a visual multiple-choice question with image-based answers.

Give Readers a Reason to Come Back 🔁

People share results they’re proud of, and they come back for the next challenge. Run a weekly trivia quiz, a reader’s-choice vote, or a poll on the story everyone’s talking about. One-time visitors become a returning audience that feels heard.

Grow Your Email List 📩

A quiz gives readers something first (a score, a result, a personality type) and then asks them to subscribe while they’re still interested. That’s why lead generation quizzes get up to 5X more sign-ups than a standard newsletter form. Each answer also tells you what that subscriber cares about, so you can send them content they’ll actually open.

Personality quiz with a lead form, used by a marketer to capture leads
Opinion Stage poll embedded in an article with display ads placed in it.

Earn More From Every Visit 💰

Add your own ad code in or around your quizzes and polls to get more clicks and boost ad revenue by up to 300%.

Guide Your Audience to the Right Product 🛒

Selling works best when it feels helpful. Ask a few questions, then recommend the gear, course, book, or affiliate offer that fits each reader. A product recommendation quiz turns a buying guide into a personal answer, so content you already publish drives sales.

Opinion Stage product recommendation quiz interface showing shoe selection options and a personalized product result with a buy button.
feedback survey example

Learn What Your Readers Want 🎯

Quick polls show you in real time which topics, formats, and opinions your audience cares about. Use the results to plan what you cover next, and publish them as content of their own.

Built for High-Traffic Sites 🚀

Start from a template or have AI draft your quiz or poll. Match it to your brand and white-label it, then embed it in any article, sidebar, pop-up, or newsletter. It loads fast on any device and connection, handles traffic spikes, and stays GDPR compliant, with data stored on secure AWS servers.

Image of a graph going up, representing the Opinion Stage enterprise plans, which offer various features to support enterprise goals including supporting high-traffic news site, shown on desktop and mobile.

What Publishers Say About Opinion Stage

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Our go-to service for Bullion Dealer of the Year Vote. Ease of use and excellent capabilities. Handles huge traffic volume and I love that we can hide the vote results until the end of voting. We can also track votes and customize the voting forms so it looks like an integral part of our website.
Mac Saxe
Senior Editor at Bullion Directory
These quizzes allow us to tackle a variety of topics in a fun and easily consumed way that is great to share on social media.
Jessica de Bruyn
Editor & Writer at True Imaginary
Love Opinion Stage. Great polls and customer service. I use them all the time!
Stephanie Pellny
Independent Chef & Food Blogger

Create Your First Quiz or Poll in Minutes