Assessment Maker: Create & Share in Minutes
Create interactive assessments that evaluate knowledge, measure skills, and categorize participants with scored results. Free to use, easy to build with Opinion Stage.
- ✓ Free to use
- ✓ No credit card needed
Trusted by 100,000+ teams and brands, including
Why Use Assessments?
Opinion Stage’s scored assessments help marketers, educators, and businesses evaluate knowledge, measure skills, and understand participant readiness.
Evaluate Skills & Performance
Assessments help you understand what people actually know or can do.
Instead of just collecting answers, assessments score responses and turn them into meaningful outcomes like skill levels, readiness stages, or performance categories.
That makes it easier to evaluate participants and understand where they stand.
Identify Readiness or Fit
Sometimes the most important question is simple: Is someone ready?
Readiness assessments help determine whether a participant is prepared for a product, program, or next step.
By analyzing responses and scores, you can classify participants into readiness stages and guide them toward the right next action.
Diagnose Needs & Gaps
Not everyone struggles with the same thing. Diagnostic assessments reveal where participants need the most support, so you can follow up with the right training, resources, or next steps.
Help Qualify Leads
Assessments don’t just evaluate participants, they can qualify leads at the same time. Add a lead form to collect names and emails while you’re evaluating someone’s needs or fit.
And since every lead comes with context from their answers, your follow-ups can be more relevant from the start.
Types of Assessments You Can Create
With Opinion Stage, you can create a wide range of scored assessments designed to evaluate participants and categorize results.
Skill Assessments
Evaluate expertise or ability in a specific subject or task.
Readiness Assessments
Determine whether someone is prepared for a product, program, or next step.
Diagnostic Assessments
Help participants identify strengths, gaps, and areas for improvement.
Self-Assessments
Let participants reflect on their habits, behaviors, or capabilities.
Lead Qualification Assessments
Evaluate potential customers based on their needs, readiness, or fit.
Opinion Stage Assessment Maker Features
We’ve got everything you need to build, share, and learn from every assessment.
Interactive Assessments That Keep People Engaged
Traditional assessments can feel like a wall of questions. Opinion Stage breaks them into one question at a time, creating a conversational flow that feels natural and easy to follow.
You can also add images, videos, or GIFs to questions and answers to make the experience more visual and engaging, so participants stay focused all the way through.
The result? More completions, better data, and insights you can actually use.
Scoring That Turns Answers Into Meaningful Results
Assessments aren’t just about collecting responses – they’re about understanding what those responses mean.
With Opinion Stage, you can assign score values to answer options and automatically calculate a participant’s total score. From there, you can define score ranges that trigger different result screens.
This allows you to categorize participants into:
- skill levels
- readiness stages
- diagnostic results
- performance categories
Each participant receives a clear outcome that helps them understand where they stand.
Create Assessments in Minutes
Building assessments shouldn’t feel complicated.
Opinion Stage makes it easy to launch interactive assessments quickly, even if you’ve never created one before.
- Free plan available: Start creating right away, no credit card needed.
- Create with AI: Describe your assessment and get a full draft in less than a minute.
- 100+ templates: Ready-to-use starting points for any use case.
- Beginner-friendly builder: No coding or design experience required.
Fully Customizable & On-Brand
Your assessment should look and feel like it belongs to you, not a third-party tool. Opinion Stage gives you full control over the design, so you can match your brand, your program, or your platform exactly.
- Custom color themes and fonts
- Add your logo and white label the experience
- Advanced design control, including custom CSS
Share Assessments Anywhere
Once your assessment is ready, you can publish it wherever your audience likes to spend time.
- Embed assessments on websites like WordPress, Wix, Shopify, or Squarespace.
- Launch from a hosted landing page on the Opinion Stage site.
- Share through email campaigns or social media.
- Send through messaging platforms like WhatsApp.
Assessments are also fully responsive and work smoothly across phones, tablets, and desktops.
Track Results in Real Time
With built-in analytics, you can see how people interact with your assessments from start to finish.
Track key metrics like:
- Views, starts, and completions
- Drop-off points
- Answer distribution
- Score distribution
- Individual responses
Use AI-powered analysis to uncover patterns and understand what’s driving results.
Need a deeper dive? Export your results to CSV or Excel for further analysis.
Integrations With Your Favorite Tools
Connect your assessments to the tools you already use and keep everything in sync.
Send responses and leads directly to platforms like Mailchimp, Zapier, or your API, so you can act on them right away. You can also get notified by email the moment someone completes an assessment.
Track performance and improve your campaigns by adding Facebook and Google pixels for better insights and remarketing.
Secure, Accessible, & GDPR Compliant
Your data and your audience’s data are protected with industry-standard security practices.
All assessments use encryption in transit and at rest, and are fully GDPR compliant.
They also follow WCAG accessibility guidelines, so everyone can access and complete them.
Assessment Templates
Get a head start with effective assessment templates you can customize and make your own.
Hundreds of Customers Gave Us 5-Star Reviews
This tool is great for engagement and lead capture. Highly recommend!
Mickey Bates
Great features, helpful support, and an interactive experience that truly engages customers.
Iris Morales
Easy to use yet powerful. Helps us gather the insights we need to grow our business.
Jacob Wedemeier
- 1.3M+ Experiences created
- 3B+ Questions answered
- 20M+ Leads captured
- 10+ Years of results
Assessment FAQs
What is an online assessment?
An online assessment is used to evaluate knowledge, measure skills, or determine readiness. Participants answer a series of questions, and their responses are evaluated using scoring logic to produce a result. Assessments can classify participants into skill levels, readiness stages, or diagnostic categories based on their answers.
How are assessments different from quizzes?
Both assessments and quizzes ask questions, but they usually serve different purposes. Quizzes often focus on entertainment, discovery, or recommendations. Assessments focus on evaluation and measurement, using scoring logic to categorize participants.
Can assessments automatically calculate scores?
Yes. Opinion Stage assessments can automatically calculate scores based on participant responses. You can assign point values to answers and define score ranges that trigger different results.
Can assessments collect leads?
Yes. Assessments can include optional lead forms that collect participant information, such as name or email address. This allows businesses to qualify leads while also learning about a participant’s readiness, needs, or interests.
Can I embed an assessment on my website?
Yes. You can embed assessments on website platforms by copying and pasting a simple embed code. Opinion Stage works with platforms like WordPress, Wix, Squarespace, Shopify, and many others.
Are Opinion Stage assessments mobile-friendly?
Yes. All assessments created with Opinion Stage are fully responsive and designed to work smoothly across phones, tablets, and desktops. The one-question-at-a-time format helps create a simple and engaging experience on mobile devices.
Get Up and Running in Minutes
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