CRACKING THE CAT OWNER CODE: COMMUNICATION SECRETS FOR THE DIGITAL AGE
Susan Little, DVM, DABVP (Feline)
According to one study, among pet owners with a strong bond to a veterinarian, what percentage say they ALWAYS follow their vet’s advice?
10%
20%
70%
95%
Compared to dog owners, cat owners are more likely to have which of the following characteristics?
Female, live alone, college education
Female, live alone, no college education
Male, paid for the pet, college educated
Male, got pet for free, no college education
Which of the following is a commonly held belief among cat owners?
Cats are a dependent type of pet
Cats need less veterinary care than dogs
Cats get sick more often than dogs
Indoor cats need more care than outdoor cats
Compared to dog owners, cat owners score higher in which personality traits?
Openness
Extroversion
Agreeableness
Conscientiousness
Which of the following key personality traits of cat owners can be used to design social media messaging?
Agreeableness
Neuroticism
Conscientiousness
Introversion
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