Test Your Digital Marketing Skills
Take this quiz to find out how much you know about digital marketing and which areas you may need improvement in.
/10
What does Digital Marketing consist of?
Content Marketing
Email Marketing
Pay Per Click (PPC)
All of the above
/10
What is the goal of Digital Marketing?
To create brand awareness
To generate sales or attract leads
To create attractive websites
To create content for the users
/10
What process can you use to optimize and measure repetitive online marketing tasks?
Marketing automation
Growth hacking
Affiliate marketing
Remarketing
/10
What is the first step to automating email marketing?
Segmentation
Set up autoresponders
Call to action
Set up referrals
/10
What is A/B testing?
Comparing two versions of a web page, email, or other marketing asset with just one varying element.
Comparing a web page, email, or other marketing asset that run during different time periods (ie. day of week and time of day).
Comparing several elements on a landing page to determine which will perform the best.
Comparing two email variations where the text is the same but the images differ.
/10
Which of the following is NOT a marketing automation tool?
Hubspot
Constant Contact
Active Campaign
Gainsight
/10
The best way to promote your company on social media is?
To advertise your brand, services and products
To collect as many contacts as possible
Provide lots of helpful and free information
Send invitation to potential clients to visit your website
/10
How can you measure effectiveness of social media marketing?
Likes, Shares, traffic to website
Increased engagement on platforms such as Facebook and Twitter
Increased number of followers on platforms such as Facebook and Twitter
Increased time spent on social media platforms
/10
What is search engine optimization?
Inserting keywords into a website through programming
Evaluating each page of a website for design
The number of links added on the website
The number of search engine sites a website is submitted to
/10
Organic search makes up what percent of traffic to a website?
33%
50%
25%
66%
You got {number correct}/{number of questions} correct answers
It seems you are just starting out. No worries, there's a huge ocean of learning and you can do it. You should focus on polishing up the basics and keep on advancing in this field.
You got {number correct}/{number of questions} correct answers
You definitely have an understanding of digital marketing fundamentals and very well know how this converts into a solid theory. However, to master this skill, you should work on putting this theory into practice on real user incidents.
You got {number correct}/{number of questions} correct answers
You have an excellent hold on all the nuances of digital marketing. People learn from you, but don't forget there is always room for improvement. Keep on learning and inspiring others.
