Test Your Digital Marketing Skills Assessment

Do you currently hold a Digital Marketing related role in your organization, or are you looking to get into Digital Marketing? Take this assessment to learn how savvy you are and which areas you may need improvement in.

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What does Digital Marketing consist of?

Digital Marketing is an umbrella term for the marketing of products or services using digital technologies. From website to email marketing to all the online content - everything that is digital comes under Digital Marketing.

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What is the goal of Digital Marketing?

Digital marketing lets you generate sales or attract leads and measure the ROI of any aspect of your marketing efforts.

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What process can you use to optimize and measure repetitive online marketing tasks?
Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks. There are 3 big areas of online marketing that you can automate: email marketing, social media, and landing pages.
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What is the first step to automating email marketing?
You'll want to segment your subscribers, based on where they came from.
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What is A/B testing?
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
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Which of the following is NOT a marketing automation tool?
Marketing automation software is an important tool to help you deliver messages to your customers.
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The best way to promote your company on social media is?

Users appreciate free and helpful information, which eventually make them loyal to the brand. So, sharing tips or educational content on social media would definitely get you the desired attention.

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How can you measure effectiveness of social media marketing?
You want to the results of social media marketing to be quantitative. The ultimate goal is to drive traffic to your site, but measurable stats such as Likes and Shares can also show value.
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What is search engine optimization?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn relevant traffic in search engines - through targeted keywords. On-page refers to both the content and HTML source code of a page that can be optimized.

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Organic search makes up what percent of traffic to a website?
It accounts for more traffic than paid and social put together! If you work in Digital Marketing, you'll need to know at least know the basics of SEO. We suggest starting with links. Without links, your search result is going to remain at the bottom of the pack.
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Well, you are a Newbie!

It seems you are just starting out. Your effort is commendable though.

No worries, there's a huge ocean of learning and you can do it. You should focus on polishing up the basics and keep on advancing in this field. Remember, the sky's the limit! All the best!


Awesome! You are Experienced!

Well Done on scoring a great number!

You definitely have an understanding of digital marketing fundamentals and very well know how this converts into a solid theory. However, to master this skill, you should work on putting this theory into practice on real user incidents. Aim for great results. Good luck!


Whoa! You are a Neil Patel, expert!

That's some great score!

You have an excellent hold on all the nuances of digital marketing. People learn from you, but don't forget there is always room for improvement. Keep on learning and inspiring others. The digital world needs you!