Do You Know These Marketing Terms?

Having an understanding of marketing terms is the first step to creating an effective marketing strategy for your business. Take this trivia quiz to discover how many marketing terms you know!
START QUIZ
What is a conversion rate?
A conversion rate is the percentage of people who take a desired action, such as filling out a form, registering, signing up for a newsletter, or any activity other than just browsing a web page.
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What is a customer acquisition cost?
Customer acquisition cost is a measurement that allows you to assess the cost of scaling up your business. It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained.
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What is direct marketing?
Direct marketing is when businesses deal directly with the ‘end user’ rather than a third party or a middle man. Also can be seen as directly communicating with your primary target audience. Can come in the form of advertising, marketing or communications.
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What is inbound marketing?
Inbound marketing is the process of advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.
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What is evergreen content?
Evergreen content is content that is valuable to a reader today, in 5 years and in 10 years. This “evergreen” content is timeless, offers the highest-quality information and offers huge SEO benefits.
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What is a qualified lead?
A qualified lead is a lead that is qualified meets your company’s criteria, or buyer persona attributes, and is more likely to buy.
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Which of the following is the method of increasing a webpage’s performance in web search results?
SEO is a method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search results, ideally at the very top of the page. SEO elements include keywords, title and image tags, links, and more.
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You got {number correct} answers right, your score is {percent correct}%!
Great work! It looks like you understand the basics of marketing. However, there are a few terms you missed. Check out Hubspot's glossary of digital marketing terms to brush on your marketing knowledge.
You got {number correct} answers right, your score is {percent correct}%!
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